15 years Arena of Beauty - Arena professional 2014

January 28, 2018 | Author: Anonymous | Category: Arts & Humanities, Writing, Journalism
Share Embed Donate


Short Description

Download 15 years Arena of Beauty - Arena professional 2014...

Description

15 years Arena of Beauty Arena of Beauty is a trademark from 15 years. It has solid investments in reputation and approval on the Bulgarian beauty market. It has long list of successful partnerships and excellent practice in the field of the professional cosmetic care and development of new and creative approaches to clients.



By the time of 2012, Arena of Beauty trademark has existed for 15 years. For those 15 years Arena of Beauty has held more than 40 exhibitions, over 300 seminars, 600 presentations of different cosmetic brands, over 10 round tables and conferences, more than 350 trainings with the co-operation of Bulgarian and foreign lectors; over 50 press conferences and press briefings to foreign and Bulgarian companies.



Since 2005, Arena of Beauty is the only brand to hold annual national contests.



Each year Arena of Beauty provides scene for the Bulgarian section of FHC; for Bulgarian and foreign stylists and make-up artists; to foreign partners and leading brands, presented in Bulgaria; for representatives of professional schools and academies; for all governmental and nongovernmental organizations, represented in Bulgaria, booked in advantage of Beauty & SPA industry.

Profile of Arena Professional participants: producers and importers of professional cosmetics bio cosmetics food additives supplies equipment and furnishing for studios and SPA centers fitness gear.

products and accessories for hair-dressing manicure & pedicure artificial nails &nail design makeup permanent makeup

Visitors profile experts merchants owners and managers in beauty business.

Arena Professional works with a database of 5500 professionals in beauty and health prophylactics industry: hair-dressers, cosmetics, dermatologists, manicurists/ pedicurists; masseurs, therapists and rehabilitators.

Sectors: • • • • • •

Face & Body SPA & massage Hair & Styling Nail Makeup Tatoo

• • • • • •

Cosmetics Equipment and furnishing Technologies Collections Accessories Wrappers

• • • • • • •

Arrangements Workshop & Seminars Management Marketing Franchise Software Trainings

Program: • • • • •

Promotional marketing campaigns Demonstrations Reviews Workshops and presentations of new technologies and patents Contests

Dynamics of participants for last 3 years – by total Quantity

250

total quantity

200 150 100 50

Quantity

0 2010

2011 Year

2012

Dynamics of participating brands for last 3 years - by specification 80 70 Cosmetics

60

Hairs

50

Nails

Quantity of 40 trademarks 30

Equipment Makeup

20

Tools & Accesoires

10

Others SPA

0 2010

2011 Years

2012

On the basis of aroun300 TM we work with!

Percentage & Dynamics of participating brands for last 3 years - by specification

SPA

Others

Cosmetics 80 70 60 50 40 30 20 10 0

Hairs

2010 Nails

2011

2012

Tools & Accesoires

Equipment

Makeup

What do we offer to the exibitors? • Arena professional offers direct marketing. • Meetings and negotiations between producers, importers and distributors of cosmetic brands and experts from beauty and health prophylactics industry. • New clients – studios and beauty centers; professional freelance. • Suitable conditions for presenting new hairstyle and make-up collections, new cosmetic product lines, new technologies and masseur techniques, new marketing tools for SPA & Wellness industry. • New job opportunities and qualification-augmenting offers.

What we offer to the visitors? • Arena Professional is chance to each beauty, cosmetic/ козметолог, stylist hair-maker, manicure and pedicure maker, maker-up, masseur, owner or manager from beauty and SPA industry to be informed for new trade marks on the professional market in Bulgaria, for new services and teaching, for the legislative changes in respect of the business, to learn more for the potential partners; to participate at meetings and discussions with branch and non governmental organizations on actual topics for the industry. • Actual information, individual consultation and possibility to observe “from the first range” introduction of different new products and services, seminars for new technologies and trade marks, as therapy and production presentations for new brands and innovation technologies. • Special price conditions, valid only for the dates of the forum.

How the visitors understand about Arena Professional? Arena Professional become popular through: • Printing materials – direct mailing • Advertisement in printing media – with appropriate purpose • Advertisement in the social net • Internet Advertisement • Outdoor Advertisement • Through direct mails from the exhibiting companies Media Partners • Magazine Bath & SPA; Magazine Beauty; Magazine Hair & Beauty, Magazine Coifure and some others electronic and printing medias, orientated towards economy niche

Magazine for beauty saloons and SPA ARENA of BEAUTY • •

Arena of Beauty – trade mark for professionals! The only one professional Bulgarian edition for cosmetic, hair dressing, manicure and pedicure, make-up, massage, SPA and wellness – Arena of Beauty is target media, whose mission is to inform the professionals for the European politics and for the legislatives changes in Bulgaria concerning the branch, news from the country and abroad, to present new companies and trade marks to the professional beauty market, new production lines and therapies, professional schools.

Magazine for beauty saloons and SPA ARENA of BEAUTY •

The target group of the issue are producers, traders and representations of trade marks for professional cosmetics, equipment and installations and their potential clients - beauty saloons, fitness, wellness and SPA, complexes for aesthetic medical therapies. This magazine is platform for professional discussions and exchanges of opinions for the actual problems in the field of the beauty industry.

Magazine for beauty saloons and SPA ARENA of BEAUTY •

Arena of Beauty gain to more than 10 000 professionals, working in branch health and beauty through direct marketing to rotary principles, through free sales in the specialized saloons and shops also through subscription.

Magazine for beauty saloons and SPA ARENA of BEAUTY •

The subscribers of the magazine enjoyed special privileges: - Free of charge visit to both editions of the exhibition Arena Professional - Sofia; - Participation at the annual lottery through the magazine subscription; - Special price offers for all trainings and events, organized by us; - Participation at the magazine’ rubrics on different professional topics.

NATIONAL COMPETITIONS Magazine for Beauty saloons and SPA ARENA of BEAUTY annual organized and implement: • National competition for Ноктопластика • National competition for Colorist • National competition for Hair-style and make-up • National competition for SPA massage

ARENA of BEAUTY as a partner of the international competitions secure the Bulgarian competitors participation at the international podiums.

Magazine for Beauty saloons and SPA ARENA of BEAUTY MEMBER and Media partner of AMSPIKZ (Association of SME from the beauty and health industry). AMSPIKZ is the first non-governmental organization in Bulgaria who unit investors from the fields of beauty, aesthetics, SPA & Wellness. During 2011 AMSPIKZ become member of the Bulgarian Industrial Capital Association (BICA) - www.amspikz.bg •



Working actively with National Agency for Vocational Education and Training, Министерство на образованието, младежта и науката (МОМН), Ministry of Economy, Energy and Tourism; Ministry of Health, National Sports Academy, BUBSPA and all governmental and non-governmental organizations, bound up and interested in the development of Beauty & SPA industry. Partner of many TV broadcasts, consultant of different print issues and transmissions.

ARENA INFO – Information portal of Arena of Beauty ARENA INFO is free of charge information bulletin бюлетин of the Magazine for Beauty and SPA Arena of Beauty • • • •



More than 1500 subscribers Daily news Monthly actual topics Weekly variety of themes mailings to more than 5000 accounts On-line magazine Arena of Beauty

www.arenainfo.eu

Arena of Beauty reaches to more than 5000 beauty saloons, over 20 000 specialists and managers from the Beauty and SPA industry! www.arenaofbeauty.bg www.arenaofbeauty.com www.arenainfo.eu http://www.arenaofbeauty.bg FaceBook Арена на Красотата

View more...

Comments

Copyright � 2017 NANOPDF Inc.
SUPPORT NANOPDF