2013 Tourism Update
Birding Festival JUNE 7, 8 and 9 • Banner advertising aimed at tablet owners (iPads, etc.) • Facebook ads -- top producer last year – • Past month: 1000 visits, up 118 percent over same period last year
Summer Television Campaign Adirondack Regional Tourism Council Mid-May through 1st week in August
Cable TV Markets: – Rochester – Buffalo – Albany – Metro NY http://youtu.be/-0ezOiuD6mU
Summer Electronic: • Geo-targeted YouTube channels reaching into Ottawa and Montreal (key word targeted links - PPV) • Also: Mobile Media in NY Metro Market, Rochester, Buffalo and Albany (32,000 clicks) • Total spend (includes TV): $180,000
Fall Campaign • Region-wide this year • Markets not yet chosen • Bigger spend than previous Hamilton/Franklin co-op
Snowmobile Campaign: Cable TV buy: • Rochester • Central Pennsylvania • Hudson Valley/NJ
Also: • Print advertising (Keystone and NY Snowmobile) • Printing of regional snowmobile map • Facebook ads • 2,130 inquiries last winter, up 16 percent over previous year
Search Marketing www.AdirondackExperience.com • Paid Search: keywords • Organic Search: optimization • Mobile, Tablet and PC
Search Marketing June 21, 2012 mobile site went online to end of year compared to the same time period in 2011: • Overall visits increased 55 percent (to 37,093) • Unique visits increased 53 percent (to 30,692) • Organic visits increased 60 percent (to 21,263)
Paid keywords: • Adirondack Camping had most clicks: 1,712 over 134,000 impressions • Adirondack Adventure #2 with 880 over 24,646 impressions • Adirondacks Snowmobiling #3 with 283 clicks over 9,196 impressions
Dependent on time of year: • Activated Adirondack snowmobiling, snowshoeing and ice fishing with December snowfall. • Birding, fishing, rafting activated in spring. • Costs per click between $.98 and $1.34
Paid Search Results: • 87 percent were new users • Paid search traffic visited 20 percent more pages than the site average (2.84 vs. 2.37)
Organic Search • Added fresh content • Optimized headings, re-wrote meta descriptions • Re-built navigation
Results: • 21 percent decrease in bounce rate • Current bounce rate 46 percent • 10 percent increase in time on site Still to be done: get rid of flash and increase download speed
In the works for 2014: • Considering a motorcycling campaign for spring/fall • High disposable income • Looking for “real America” • No longer marginal citizens, but doctors, lawyers and retirees • What do YOU think?
Spotlight: Hamilton County
2013 Adirondack Challenge Sunday, July 21 in INDIAN LAKE!!!!
• Governor’s Invitational Whitewater Race • 15 – 20 mile Flat Water Race on Indian Lake • Festival in Byron Park • Adirondack Artisans and vendors all over town
Adirondack Challenge Festival Week • July 12 – 21 • Events Park-wide to be listed • Opportunity to highlight events and businesses
Organization • I Love NY and Empire State Development • Steering Committee • Hamilton County Economic Development and Tourism • Town of Indian Lake • Indian Lake Chamber of Commerce • NYS Association of Whitewater Rafting Guides • Brian McDonnell (Flat Water Canoe Race)
Invitational Whitewater Race: • The Governor’s event, participation by invitation only • On the Indian River to confluence of the Hudson River • Early afternoon, time not confirmed • About 25 rafts, each with licensed guide
Flatwater Race: • On Indian Lake, course to be around 15 miles • Professional and amateur classes • Cash prizes • Morning race, time to be announced
Festival in Byron Park • Large tent, continuous live bands • Children’s activities • Food vendors featuring NYS food, wines, beer • Demos by paddlecraft artisans • Race winners to be announced under tent
Festival Throughout Indian Lake • Chamber of Commerce will need volunteers! • Need Adirondack artisans • Need food vendors – particularly NYS foods
Things Considered: • • • • •
No parking at Byron Park Dispersed parking around Indian Lake Busing Porta-johns already ordered/ budgeted! County Sheriff and NYS Troopers on board
About Festival Week • Events from 12 – 21st eligible for listing • Kinds of events: new and existing • Hamilton County website will have Adirondack Challenge web node at www.AdirondackExperience.com • HamCo tourism will submit county events to I Love NY • The sooner the better!
What Kind of Events? • • • •
Festivals Performances Lectures Sidewalk Sales with ties to Adirondack Challenge • Adirondack Challenge Ice Cream Socials, barbecues or ???? to benefit local organizations MUST FIT THE TIME FRAME
How to Submit Events • E-mail to:
[email protected] • Include title, time, date, place, website • Two line description of event • Emphasize unique elements • Free or fee and how much • Contact name and phone # so we can ask questions if necessary
Volunteers Indian Lake Chamber of Commerce will be the clearing house for local volunteers
This Power Point presentation will be posted on HamiltonCounty.com on the Economic Development page Thank you all for making Hamilton County a wonderful place to visit!
