2500Marketing - Minnesota Children`s Museum

Adventures with Clifford The Big Red Dog

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Marketing Objectives Marketing Objective and Key Messages Marketing Objective: Create and promote an exciting message about Adventures with Clifford The Big Red Dog exhibit, where visitors can explore the diverse world of Clifford and his friends brought to life on Birdwell Island. The exhibit is based on Scholastic’s #1 rated TV Show on PBS Kids (Public Broadcast System) and from the books of award-winning author Norman Bridwell. Creating excitement about Clifford and Birdwell Island will increase attendance and the desire of visitors to explore life on Birdwell Island with Clifford and his friends. Clifford and his friends are at home on charming bone-shaped Birdwell Island where playing, working together and respecting others is all part of being a member of the community. Key Marketing Messages: Adventures with Clifford The Big Red Dog transports children and adults to the world of Clifford, Emily Elizabeth and all the residents of Birdwell Island. As visitors explore Adventures with Clifford The Big Red Dog, they will encounter the people and places that make-up Clifford's world. From boarding the Birdwell Island ferry—complete with seagull sounds and clanking ship bells—to greeting the nine-foot tall Clifford The Big Red Dog in his own backyard, visitors can playfully explore the exhibit’s more than12 themed areas and discover Clifford's Big Ideas. These 10 simple, tangible, life lessons are designed to help young children navigate their world: Share, Play Fair, Have Respect, Work Together, Be Responsible, Be Truthful, Be Kind, Believe in Yourself, Be a Good Friend, and Help Others. Each television episode introduces one or more big idea.

Exhibit Audience Primary Audience:  Adventures with Clifford The Big Red Dog is targeted to children 2 to 8 years of age, their families, and pre-school and school groups with children ages 2 to 8 years. Secondary Audiences:  Families, pre-school and school groups with children 6 months to 10 years of age  Tourists visiting the area  Daycare/community/other local groups  Grandparents and their grandchildren  Adults who grew-up with Clifford

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Marketing Strategies Presenting museums may choose to use some or all of the strategies below to market the exhibit. Budgets, timelines and staff resources will affect which strategies can be executed. All print materials must be approved by Minnesota Children’s Museum and Scholastic. Instructions are included in the “Creating Collateral for your Museum” section below.

Television Advertising TV advertising is ideal for reaching the target audience of families. For television advertising choose the station or stations that best match museum demographics. Minnesota Children’s Museum can provide a :30 Adventures with Clifford The Big Red Dog exhibit television spot in Beta format to requesting museums. The color graphics tag and/or audio on the spot will need to be edited to include the presenting Museum’s logos, sponsors, telephone number, etc. Please call Traveling Exhibits at 651-225-6053 to request a tape copy and allow three weeks for delivery. Minnesota Children’s Museum typically runs a TV schedule that begins the week of the exhibit opening and continues for two to three months following the opening, depending on budget. Promotional airtime and other on-air promotions should be explored with the television station(s) to maximize budgets. (:30 TV spot available upon request)

Radio Advertising Choose a radio station or stations that match museum demographics. Depending upon budget, schedules should include 40 to 60 spots run on station #1 (adult) beginning the week prior to the exhibit opening. Approximately 40 to 50 spots on station #2 (adult) to run later in exhibit and if possible 40 to 50 spots on station #3 (children) in the second and third months of the exhibit. The radio ads should focus on describing Adventures with Clifford The Big Red Dog exhibit and the great fun children will have exploring Birdwell Island with Clifford and his friends. Promotional airtime and other on-air promotions should be explored with the radio station(s) to maximize budgets. Radio Spot Language :60 IT’S THE REDDEST EXHIBIT TO HIT MINNESOTA CHILDREN’S MUSEUM! IT’S ADVENTURES WITH CLIFFORD THE BIG RED DOG! BOARD THE BIRDWELL ISLAND FERRY AND JOURNEY TO THE WORLD OF CLIFFORD™. THE EXHIBIT OFFERS IMMERSIVE “PAWS-ON” ADVENTURES THAT REINFORCE CLIFFORD’S TEN BIG IDEAS,” LIKE BE A GOOD FRIEND, HELP OTHERS AND WORK TOGETHER. HELP FILL CLIFFORD’S DOG BOWL. FIND “BONE”-IFIDE TREASURES AT T-BONE’S BEACH. PLAY A VARIETY OF INSTRUMENTS AT THE MUSICAL MARINA, INCLUDING CLIFFORD’S XYLBONE. BROWSE THE NORMAN BRIDWELL ART RETROSPECTIVE AND SEE 40 YEARS OF ARTWORK. JOIN MINNESOTA CHILDREN’S MUSEUM DOWNTOWN SAINT PAUL FOR ADVENTURES WITH CLIFFORD THE BIG RED DOG, FEBRUARY 14 THROUGH SEPTEMBER 26. VISIT US AT WWW.MCM.ORG. THIS IS GONNA BE BIG! PROMOTIONAL SUPPORT PROVIDED BY KARE 11, STAR TRIBUNE, KS95 AND TPT KIDS.

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Print Advertising Print advertising with daily newspaper(s) and family/child(ren) focused print media in the area is also an option. Consider publications that reach tourists or grandparents in your area. Fourcolor ads will best represent the fun spirit of the exhibit. If possible, ads should begin running the week prior to the exhibit opening and continue throughout the run. Review the approval process included later in this section for requirements. Please keep copies (either print or electronic) of all print advertising for later reports back to Minnesota Children’s Museum.

Direct Mail A direct mail flyer or postcard sent two weeks prior to the exhibit opening will let your key audience know about the exhibit’s arrival. The mailing list can be composed of museum members, donors, past visitors and/or demographically targeted households. The creative layout of the postcard front is included on the online graphics resource page. The presenting museum can create the copy for the back, including a brief exhibit description, exhibit opening information, telephone numbers, etc. A flyer/postcard including group visit information should go to area teachers to alert them of the exhibit. In addition, remember to mention the exhibit on any and all existing mailings, such as newsletters and fundraising mailings.

Publicity Announce the arrival of Adventures with Clifford The Big Red Dog with a press release, fact sheet and photos emailed to key contacts at local media three to four weeks before the exhibit opening. Magazines and newsletters will need more time (about two months). Follow-up with phone calls to encourage the media to cover the exhibit. A good tactic is to offer a “behind-thescenes” preview of Adventures with Clifford The Big Red Dog before the exhibit opens to the public. Send a photo advisory to television and print media one to two days prior to the opening event so they have the opportunity to photograph the exhibit during its public debut. Be sure to have a publicity staff person available at the opening to facilitate on-site media shots, answer questions and coordinate interviews. Later in the exhibit run, another release should be sent to media that repeats the basic information, includes the end date of the exhibit and, if desired, includes additional photos of the exhibit. Press releases and photos are available in the “Creating Collateral for your Museum” section below.

Promotions Local businesses, non-profit organizations and corporations can be key investors in the exhibit. Companies can be listed as promotional sponsors and cross market the exhibit to their customers. The Museum may provide additional benefits or discounts to the company's employees or customers. This is another way of tapping into additional resources to help promote the exhibit and create unique promotional opportunities that benefit both organizations. For assistance in attracting tourists, contact area Chambers of Commerce, Convention and Visitor Associations, Tourism organizations, Transportation associations and rental car companies.

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Your museum may choose to create other promotional tools using Adventures with Clifford The Big Red Dog graphics, depending upon your market and budget. Possibilities include Web site, billboards, bus shelters, banners, posters, bookmarks, bounce-back coupons, bookplates and more. Samples are provided in the “Creating Collateral for your Museum” section below.

Special Events Hold a daylong Grand Opening Celebration for Adventures with Clifford The Big Red Dog that includes island- and/or red-themed food, games, and activities. This is a great way to get your members and visitors excited about the exhibit. For example, everyone wear red, wear dogears, wrap big red bows or ribbons around the museum, “paint” everything red (red window painting, finger painting, toe painting, feather painting, etc.). Have story time (Clifford story books, of course) at your museum with Clifford costumed character as a special guest. Invite children to dress in red or bring their own “Clifford” for discounted admission. Work with your media sponsor(s) to bring a local celebrity/news anchor or television personality for the exhibit opening events. Invite a celebrity or VIP and a preschool group to cut the “Big Red Bow” to open the exhibit.

Other special event ideas: Dog Days of Summer: an ice cream social or picnic themed event. Post bones or Clifford icons in the windows of your museum using window cling material. Invite the local humane society or dog trainers to demonstrate dog obedience, dog obstacle courses or a local veterinarian to talk about care of pets and identification tags for dogs. Have a local agency set-up a table where parents can sign their child up for national identification system for children and have fingerprints and photos. Paint the Town Red: an event with activities in and outside of the museum with a red focus. Have children draw on the windows using red window markers or red washable paint. Put 2-3 tablespoons of liquid soap in a gallon of tempera paint for easy clean up. Draw on the sidewalk using red sidewalk chalk. “Bone”ifide Big Red Art: drop-in red art activities. Using red paint, children can paint with different art materials, such as feathers, kitchen utensils, fingers, toes and blow paint with straws. Provide different red-colored art materials such as pompoms, foam pieces, fabric, felt, markers, chalk and paper for children to make an individual red collage or work together on a group project. Provide a big box (appliance size) and as a group have children paint and decorate a big box using the different red art materials and red paint. Encourage them to create a dog house for Clifford! Get “Reddy” for a Waggin’ Good Time: a howlin’ event that includes a story time about Clifford, a bone toss and more. Provide bone cut-outs on the floor and play “musical bones, ” having the children move from bone-to-bone while the music is playing and stop on a bone when the music stops. It’s a Dog’s Life: an event inviting community organizations with dog “employees” such as, Helping Paws service dogs for people with disabilities; canine dog police units; search and rescue dogs; fire station dogs; and sled dogs. Ask the dog trainer to talk about the dog’s training and work. Read the story Clifford The Firehouse Dog™.

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Share a Holiday with Clifford: It’s no surprise—Clifford loves all holidays! Celebrate Halloween with a Clifford theme, costumes, red activities and treats. Read the story Clifford’s First Halloween™ or Clifford’s Halloween™. Valentine’s Day is obviously a big red day for Clifford. Lovely treats may include valentine heart cookies, red fruit snacks, apples and more. Provide “hearty” art materials to make valentines and invite children to sign a big red valentine that will be delivered to a local children’s hospital. Then, have “Clifford” (the costumed character) deliver the valentine. Invite the animal humane society to bring in lovable, huggable puppies and talk about caring for pets. Meet Clifford The Big Red Dog! Make every child’s dream come true by scheduling a volunteer or staff member to make special appearances as “Clifford The Big Red Dog” (costumed character). Schedule appearances in advance and invite media to take advantage of a BIG photo opportunity. Ask parents to bring their own cameras to make photos easier for visitors and staff. Emily Elizabeth look-alike contest, or special Emily Elizabeth Day—Have a special Emily Elizabeth day and invite look-alikes or same names—Emily is one of the most popular names for girls in the US during the past eight to 10 years.

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Creating Marketing Collateral for your Museum Approval Process Important Note for Marketing Staff & Graphic Designers: All sponsorships, print materials, marketing collateral, news releases, advertisements and other materials created for Adventures with Clifford The Big Red Dog must be submitted to Minnesota Children’s Museum for approval prior to production. Minnesota Children’s Museum will forward materials to Scholastic Entertainment, Inc. for review. An Approval Form (on next page) must be completed and submitted with the materials for approval. Please allow a minimum of 15 working days for approval of materials using existing templates and 20 working days for original materials. The enclosed marketing cd will provide you with pdf templates of a variety of layouts along with all of the elements you will need to recreate them. All marketing materials must be submitted electronically for approval and must be saved as a jpg or pdf under 512 KB. Please send your timeline and pre-approved materials to: Amber Stevenson, Traveling Exhibits [email protected] To ensure that we fully meet all of your needs, we require that all hosts submit an Adventures with Clifford The Big Red Dog Marketing Timeline to MCM. The Marketing Timeline should include each project name, project type (billboard, etc.), the date it will be submitted for approval and the date in which it must be finalized (sent to press).

Scholastic approval form can be found at the end or this section.

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Adventures with Clifford The Big Red Dog APPROVAL FORM LICENSEE NAME & ADDRESS:

MINNESOTA CHILDREN’S MUSEUM

10 West 7th Street, St. Paul, MN 55102

CONTACT NAME: Amber Stevenson PHONE 651-225-6053

Email [email protected]

***PRODUCT DESCRIPTION ~ Fill out the product description only: Fill out the due date that you need to produce the material:

[ ] PRODUCT [ ] PACKAGING _______ FIRST PASS

[X] OTHER ***_____________________ ______SECOND PASS _______THIRD PASS

SCHOLASTIC COMMENTS Next Steps

Product Development

Date

CC: Direct any inquiries to Rita Vasquez, Administrative Coordinator, Product Development, Scholastic Entertainment, 578 Broadway, New York, NY 10012. Phone: 212.389.3931. Fax: 212.389.3879. Email: [email protected] Courier address: Scholastic Consumer Products, 578 Broadway, FL 11, NYC 10012

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Visual Identity Standards

Adventures with Clifford The Big Red Dog Logo Adventures with Clifford The Big Red Dog logo must always be used unaltered, in its entirety. This includes the  in the logo. Using the Exhibit Title in Text When in text or where Adventures with Clifford The Big Red Dog logo is not used, the following words should appear: Adventures with Clifford The Big Red Dog Capitalize all words except “with” Be sure to capitalize “The” Always italicize the title. When referring to Clifford The Big Red Dog the television program or the books, not the exhibit, use the ™ symbol in the first text reference. Subsequent text references do not require a ™ symbol as long as it is in the same document. When referring to the characters CLIFFORD THE BIG RED DOG, CLIFFORD, or EMILY ELIZABETH, in copy or text, use the ™ symbol in the first reference as well. Credit Line When promoting the exhibit in a graphic format or using the exhibit logo, the following credit line must always be used in a minimum of 8-point type: Adventures with Clifford The Big Red Dog was created by Minnesota Children's Museum together with Scholastic Entertainment. (c) 2010 Scholastic Entertainment Inc. SCHOLASTIC and logos are trademarks of Scholastic Inc. CLIFFORD, CLIFFORD THE BIG RED DOG, BE BIG and logos are trademarks of Norman Bridwell. All rights reserved. When promoting the exhibit in text only (i.e. press releases, newsletters, etc.) the following credit line must always be used in a minimum of 6-point type: Adventures with Clifford The Big Red Dog was created by Minnesota Children's Museum together with Scholastic Entertainment. (c) 2010 Scholastic Entertainment Inc. SCHOLASTIC and logos are trademarks of Scholastic Inc. CLIFFORD, CLIFFORD THE BIG RED DOG, BE BIG and logos are trademarks of Norman Bridwell. All rights reserved. When referring to the trademarked characters, CLIFFORD and/or EMILY ELIZABETH within the copy, CLIFFORD and/or EMILY ELIZABETH should be added before "CLIFFORD THE BIG RED DOG" in the credit line. Adventures with Clifford The Big Red Dog was created by Minnesota Children's Museum together with Scholastic Entertainment. (c) 2010 Scholastic Entertainment Inc. SCHOLASTIC and logos are trademarks of Scholastic Inc. CLIFFORD, EMILY ELIZABETH, CLIFFORD THE BIG RED DOG, BE BIG and logos are trademarks of Norman Bridwell. All rights reserved.

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Adventures with Clifford The Big Red Dog Sponsorships

Sponsorships Presenting Sponsorship Adventures with Clifford The Big Red Dog was created by Minnesota Children's Museum together with Scholastic Entertainment © 200_Scholastic Entertainment Inc.. Recognition of these partners must be in compliance with the identity standards included in this kit. Renting museums may pursue a local “Presenting Sponsor” for the exhibit. Potential sponsors can include area business and financial institutions, retailers, entertainment venues, private corporations or corporate partners. The amount of sponsorship should determine the value of recognition awarded. The sponsorship dollars can be used for specific marketing efforts and/or for general budget relief dependent on what is needed and what the budget already covers. It is important to attach a value to each item given to the sponsor, and to give recognition based on the amount of their support. National Sponsorship Major national sponsors of Adventures with Clifford The Big Red Dog must be included in all onsite and off-site advertising, marketing, press releases and collateral related to Adventures with Clifford The Big Red Dog according to the logo usage guidelines outlined above. Currently there are no national sponsors. Local Sponsorship Hosting museums may pursue local presenting sponsors. These sponsors must be approved in advance in writing by Minnesota Children's Museum and Scholastic Entertainment Inc. Minnesota Children's Museum will provide written approval once permission has been obtained from all necessary parties. Local sponsors may not be in direct competition with the national presenting sponsor. Minnesota Children's Museum requests a minimum of five working days in order to approve a local presenting sponsor. To request a local sponsor, please e-mail Amber Stevenson at [email protected] with sponsor name and a short description of the sponsor. Local sponsor identification or logos may be included in the marketing, collateral and written materials. They may be recognized in one of the following manners:  Sponsored locally by __________.  Presented locally by ___________. Media Sponsorship Hosting museums may pursue media sponsors (newspaper, magazines, radio stations, television stations, etc.) who will provide in-kind media support in exchange for recognition on exhibit collateral. Media sponsors do not need to be approved by Minnesota Children's Museum. All hosting museums are encouraged to partner with the local Public Broadcasting Station (PBS) in their market. PBS programming includes Clifford The Big Red Dog (premiered in 2000) as well as the all new TV series, Clifford’s Puppy Days (debuted in fall 2003). Media sponsor identification or logos may be included in the marketing, collateral and written materials. They may be recognized in one of the following manners:

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 

Media sponsors: Media partners:

*Please note that the local and/or media sponsors’ logos included on the collateral samples are for reference only and are not intended to be included in your local promotion. Scholastic Entertainment Partnership Adventures with Clifford The Big Red Dog was created by Minnesota Children's Museum together with Scholastic Entertainment. The Museum & Scholastic credit must appears on all printed materials and a graphic panel within the exhibit at the hosting museum. All graphics must be approved by Minnesota Children’s Museum prior to production. PBS Partnership Adventures with Clifford The Big Red Dog is based on the characters of Clifford The Big Red Dog #1 television show on PBS Kids and the award-winning books of Norman Bridwell. All hosting museums are encouraged to actively seek a promotional partnership with the local PBS affiliate. This is an important partnership, beneficially to all parties and will very likely enhance the excitement and promotional value of the exhibit in your market. Case in point, February 2003, Minnesota Children's Museum and Scholastic Entertainment partnered with PBS affiliate in the Minneapolis/St. Paul area Twin Cities Public Television (TPT), to announce the partnership and the creation of the exhibit. TPT ran promotional spots for the Valentine 2003 event and Clifford appearance on Feb. 14, 2 p.m. at Minnesota Children's Museum. Between 1 and 2 p.m., we had 1,000 visitors come through the doors looking for Clifford. Minnesota Children's Museum and TPT have worked together to produce local promotional spots for Adventures with Clifford The Big Red Dog exhibit, cross promoted the exhibit and the PBS show, provided a venue for TPT events, and TPT has provided added value to Clifford events and literacy programs at the Museum, provided photos with Clifford, PBS Kids books, Clifford give-aways, coupons and other promotional products.

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Templates Please see the enclosed disc for the most up to dates samples. All samples included in this binder can be used for layout – however, please note that the Scholastic url has changed, and the “Be Big” logo should be added whenever possible.

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Styleguide Elements

Fonts Fonts are included on the enclosed disc.

FrankfurterDMed American Typewriter

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Exhibit Logos

Scholastic URL:

Be Big Logo:

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Characters

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Exhibit Photos

Overview

Ferry

Lighthouse

Ferry

Ferry Map

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Samuel’s Fish and Chips Shack

Samuel’s Fish and Chips Shack

Musical Marina

T-Bone's Beach Fun

T-Bone's Beach Fun

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Adventures with Clifford The Big Red Dog

Clifford

Clifford

Clifford’s Doghouse

Clifford’s Dog bowl

Clifford’s Doghouse

Emily Elizabeth’s Backyard Theater

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Emily Elizabeth’s Backyard Theater

The Howard's Home

Cleo's Backyard

Cleo's Backyard

Cleo's Backyard

Cleo's Backyard

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Cleo's Backyard

Birdwell Island Post Office

Birdwell Island Post Office

Birdwell Island Post Office

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Birdwell Island Library and the Norman Bridwell Art Retrospective

Birdwell Island Library and the Norman Bridwell Art Retrospective

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Press Releases

Adventures with Clifford The Big Red Dog™ Fun Facts A Fetching Success Story Norman Bridwell, creator of Clifford The Big Red Dog, turned his love of drawing into a career. In 1962, Bridwell put together a portfolio of colorful drawings and visited fifteen children’s book publishers, all of whom turned him down. One editor told Bridwell his art alone was not good enough and no one would ask him to illustrate a book; however, the editor suggested he write a story about his sketch of a little girl and a horse-sized bloodhound. A Star is Born Bridwell made the bloodhound even bigger and more of an "all-around" dog, like the dog he dreamed of riding and sharing adventures with as a little boy. He wanted to call the dog “Tiny,” but his wife Norma thought “Tiny” was boring. Norma suggested “Clifford,” the name of her childhood imaginary friend. He named the little girl after his daughter, Emily Elizabeth. Three weeks after delivering his drawings and story to Scholastic, the phone rang—Scholastic wanted to publish Clifford The Big Red Dog! A Well Read Dog…Who’s Also Red! Norman Bridwell created the first Clifford The Big Red Dog book in 1962. Today, the best-selling book series consists of more than 160 Clifford titles and 100 million books in print. A TV Star Everyone Looks Up To Since its launch in 2000, Clifford The Big Red Dog has been a top-rated television show on PBS KIDS. The show airs as often as 3,400 times per week! Oh Where, Oh Where, Can My Little Pup Be… The new television series, CLIFFORD’S PUPPY DAYS, premiered on PBS KIDS, Labor Day 2003. The show was the most successful PBS KIDS launch since Clifford The Big Red Dog debuted in 2000. New Adventures for Clifford Adventures with Clifford The Big Red Dog, the first Clifford traveling children’s museum exhibit, debuts at Minnesota Children’s Museum, February 14, 2004. It will then travel to ten other children’s museums across the country, beginning with Chicago Children’s Museum in October 2004. ©2004 Scholastic Entertainment, Inc. SCHOLASTIC and logos are trademarks of Scholastic Inc. CLIFFORD, CLIFFORD THE BIG RED DOG, CLIFFORD’S PUPPY DAYS, EMILY ELIZABETH, and logos are trademarks of Norman Bridwell. The PBS KIDS wordmark is a registered trademark of the Public Broadcasting Service ©2004. All rights reserved. Adventures with Clifford The Big Red Dog was created by Minnesota Children’s Museum in partnership with Scholastic Entertainment Inc. Promotional support provided by KARE 11, Star Tribune, KS95 and Twin Cities Public Television (TPT).

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News Release

NEW! Adventures with Clifford The Big Red Dog Debuts February 14 at Minnesota Children’s Museum A Big Red Celebration on Valentine’s Day ST. PAUL, MN—A big red opening takes place on Valentine’s Day, for a BIG RED DOG named CLIFFORD! Board the Birdwell Island ferry and journey to the world of Clifford™, America’s beloved big red dog with a heart to match. See Emily Elizabeth™ and many of the residents of Birdwell Island. Inspired by Scholastic Entertainment’s top-rated TV show Clifford The Big Red Dog on PBS KIDS, the exhibit offers numerous immersive “paws-on” adventures that reinforce “Clifford’s Big Ideas”—ten simple tangible life lessons designed to help young children navigate their world: Share, Play Fair, Have Respect, Work Together, Be Responsible, Be Truthful, Be Kind, Believe in Yourself, Be a Good Friend and Help Others. Adventures with Clifford The Big Red Dog opens at Minnesota Children's Museum Saturday, February 14, and will be here through September 26, 2004. It will then travel to ten other children’s museums across the country beginning with Chicago Children’s Museum in October 2004. Kids can visit a colossal nine-foot high Clifford with a tail to slide down, just like Emily Elizabeth does on the television show. Children can help fill Clifford’s big dog bowl with bones using a conveyor belt, and create sand 2004 CLIFFORD THE BIG RED DOG and logos are of Norman art and find “bone”-ifide treasures attrademarks T-Bone’s Beach. Bridwell. All rights reserved.

Browse the Norman Bridwell Art Retrospective and see 40 years (that’s 280 dog-years!) of artwork and stories by the creator and award-winning author of Clifford The

Big Red Dog. Exhibit Entrance

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Exhibit Entrance Welcome to Birdwell Island, the home of Clifford and his owner, Emily Elizabeth Howard. Clifford was the runt of the litter when Emily Elizabeth adopted him. Much to everyone’s surprise, Clifford outgrew all the other dogs because of Emily Elizabeth’s limitless love. So, the Howards left the city and moved to Birdwell Island, where they made new friends, including Cleo, T-Bone and Mac. Visitors enter Adventures with Clifford The Big Red Dog by passing Birdwell Island’s lighthouses and board the ferry. Children and adults can join “Victor” and “Pedro” in the pilot house and try their hand at “steering” the ferry. Visitors hear the sounds of seagulls and ocean waves roaring as they navigate their way to Birdwell Island with the help of a three-dimensional map of the island. Children can move “tourists” around the map and visit Samuel’s Restaurant, the Post Office, Cleo’s Backyard, and all of Clifford’s favorite places on the Island.

Samuel’s Fish and Chips Shack Say “hello!” to “Samuel” and his son “Charlie,” pull up a stool at Samuel’s Fish and Chips Shack on the pier, and place your order (maybe Samuel’s delicious fish and chips!). Children and adults can enter Samuel’s Shack and role-play restaurant employees working together to restock the shelves, cook, clean, and serve. Kids can grab an order pad, take their family and friends orders and total their bill at the cash register.

T’Bone’s Beach No island is complete without a beach! “T-Bone” welcomes children and adults to a bone-shaped “beach” where kids can create sand art with beach toys and hunt for buried treasures. Kids can follow Clifford’s Big Ideas and “Play Fair” by taking turns hunting for seashells.

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Adventures with Clifford The Big Red Dog Clifford The Big Red Dog’s Doghouse A nine-foot Clifford greets visitors in his backyard outside his doghouse. Children can take a seat next to Emily Elizabeth on the giant paws of her big red best friend and slide down Clifford’s tail. Kids can “Be Responsible” by helping fill Clifford’s giant dog bowl using a bone-shaped conveyor belt to keep the crimson canine’s giant dog bowl full of bones. Inside Clifford’s Doghouse, fans can create pictures, invitations, letters and more using paper, crayons, pencils and other supplies. They can display their masterpieces in the doghouse, mail them to an Island resident or take them home and bring a smile to a family member or friend. Emily Elizabeth’s Backyard Theater and The Howard’s House “Mac” invites visitors to take the stage with Clifford and his pals in Emily Elizabeth’s Backyard Theater. Dressed in Cleo, T-Bone, Mac or Clifford costumes, they can get “red”dy to be the best in show. Kids can perform for family and friends sitting in the audience on bone-shaped benches. Young children use their imagination to create their own performance using maracas and drums.

Children and adults can visit The Howard’s house, complete with garage. In the front of the house, kids can pick, sort and replant flowers in a flower box. Fans can “Be a Good Friend” to Emily Elizabeth and Clifford by using lawn tools, watering cans and lawn mower to spiff-up the backyard.

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Cleo’s Backyard Adventures with Clifford The Big Red Dog’s youngest visitors will dig Cleo’s Backyard, designed especially for tots with a soft floor and “stone” wall enclosure. “Cleo” encourages toddlers to crawl through a tunnel, or play a shape-sorting activity at Cleo’s doghouse. At the “stone” wall, kids can enjoy activities as they open the doors to T-Bone’s doghouse, and are greeted by their reflection in a mirror; turn a crank to make Clifford go in and out of his doghouse; and spin two tumblers to match Birdwell Island characters to their home. Birdwell Island Post Office Children can join “Mr. Carson” at the Birdwell Island Post Office, and help sort and mail letters. Then they can deliver mail and pictures to the Birdwell Island residents’ mailboxes.

Birdwell Island Library and Norman Bridwell Art Retrospective Take a break from all the action and cozy-up for a reading adventure. “Ms. Lee” welcomes visitors to the library, host to a collection of Clifford books. Children can practice believing in themselves and building confidence (just like Clifford!) as they share Clifford stories and play Clifford’s Learning Adventures, an interactive CD-ROM, on the computer. At the Norman Bridwell Art Retrospective, “Jetta” invites visitors to view clips from an interview with Norman Bridwell. Children and adults can also browse artwork and get an inside look at Clifford’s character and story development during the past 40 years.

Watch Clifford on local PBS Twin Cities Public Television (TPT) channel 2, Monday through Friday, 7:30 a.m. and 4 p.m. Adventures with Clifford The Big Red Dog was created by Minnesota Children’s Museum in partnership with Scholastic Entertainment, Inc. ©2004 Scholastic and logos are trademarks of Scholastic Entertainment, Inc. CLIFFORD, EMILY ELIZABETH, CLIFFORD THE BIG RED DOG and logos are trademarks of Norman Bridwell. All rights reserved.

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Promotional support provided by KARE 11, Star Tribune, KS95 and Twin Cities Public Television (TPT).

Scholastic Entertainment Scholastic Entertainment (SE) is a leading producer of quality, family-oriented television programming, feature films, videos, web sites and is a major licensor and marketer of children’s properties worldwide. SE produces the award-winning, top-rated animated series Clifford The Big Red Dog (PBS KIDS), the new spin-off to this hit series Clifford’s Puppy Days™, the Emmy-award winning series I SPY (HBO Family), the Emmy-award winning series, Scholastic’s The Magic School Bus starring Lily Tomlin (TLC); the award-winning Dear America series; the popular kids’ adventure series Animorphs® and Goosebumps; and the recently announced The Misadventures of Maya & Miguel™, set to debut on PBS KIDS in fall, 2004. SE’s critically acclaimed feature films include The Baby-sitters Club, The Indian in the Cupboard, and The Mighty. SE also recently announced its co-production with New Line Cinema of the awardwinning Philip Pullman trilogy, His Dark Materials. Scholastic Entertainment is the entertainment and media division of Scholastic Inc., the world's largest publisher and distributor of children's books. Scholastic Inc. creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products and teacher materials. For more information, visit Scholastic’s award-winning website at www.scholastic.com. About Minnesota Children’s Museum For more than 30 years, Minnesota Children’s Museum has combined early childhood research and best practices to provide children and families with hands-on experiences that develop healthy minds and bodies, build critical and creative thinking skills and prepare children for success in school and in life. A non-profit community organization and leading cultural institution, the Museum serves more than 450,000 children and adults each year through immersive experiences and environments that encourage children’s active exploration and adult engagement. As the nation’s leading developer of traveling children’s museum exhibits, the Museum is a trailblazer in creating immersive learning environments, reaching more than 10 million children and adults in the United States, Canada and Mexico through the nation’s largest collection of children’s traveling exhibits. The Museum is consistently rated as one of the top children’s

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museums in the country by national media outlets like Forbes and Parents and was recently named as a finalist for an Institute of Museum and Library Services Medal of Service, the nation’s highest honor conferred on museums and libraries. MUSEUM HOURS Tuesday, Wednesday, Thursday, Saturday, Sunday 9 a.m. - 5 p.m. Friday 9 a.m. - 8 p.m. Monday (Memorial Day through Labor Day and holidays) 9 a.m. - 5 p.m. Closed Easter, Thanksgiving, Christmas Eve and Christmas Day ADMISSION Ages 1 – 101 Museum Members

$7.95 Free

Editor’s Note: Media parking is available in front of the Museum in the loading zone on Seventh Street. Visit www.MCM.org/news for downloadable news releases, photos and more information.

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Adventures with Clifford The Big Red Dog

News Release Crimson Canine Soon to Reign Supreme “Top Dog” at Minnesota Children’s Museum’s NEW Exhibit Adventures with Clifford The Big Red Dog™ A Big RED Celebration on Valentine’s Day ST. PAUL, MN—A big red opening takes place on Valentine’s Day, for a BIG RED DOG named CLIFFORD™! Board the Birdwell Island ferry and journey to the world of Clifford™, America’s beloved big red dog with a heart to match. See Emily Elizabeth™ and many of the residents of Birdwell Island. Inspired by Scholastic Entertainment’s top-rated TV show Clifford The Big Red Dog™ on PBS KIDS, the exhibit offers numerous immersive “paws-on” adventures that reinforce “Clifford’s Big Ideas”—ten simple tangible life lessons designed to help young children navigate their world: Share, Play Fair, Have Respect, Work Together, Be Responsible, Be Truthful, Be Kind, Believe in Yourself, Be a Good Friend and Help Others. Adventures with Clifford The Big Red Dog opens at Minnesota Children's Museum Saturday, February 14, and will be here through September 26, 2004. It will then travel to ten other children’s museum across the country beginning with Chicago Children’s Museum in October 2004. Saturday, February 14 Activities:



10:30 a.m. and 2:30 p.m. – Story Time: Join us as we read some of your favorite BIG RED “tails.”



11 a.m., 12 and 1 p.m. - Meet Clifford The Big Red Dog! Don’t forget to bring your camera!



11:30 a.m. – BIG RED Fun! Shake out your sillies during the big red shape game and more.



1 to 3 p.m. – Inventor’s Workshop: We have the RED supplies. You have the BIG imagination. What will you invent? Presented by Seagate Technology.

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2004 CLIFFORD THE BIG RED DOG and logos are trademarks of Norman Bridwell. All rights reserved. DATE:

February 14, 2004

ATT:

News Assignment Editors, Photographers

CONTACT: Media/Photo Opportunity

THE BIGGEST, REDDEST VALENTINE’S DAY EVER! At Minnesota Children's Museum Adventures with Clifford The Big Red Dog Exhibit Opens WHAT:

Adventures with Clifford The Big Red Dog, the biggest, reddest Valentine ever opens today. See Clifford and all the “bone”-ifide hands-on interactive fun at Minnesota Children’s Museum’s newest exhibit. The exhibit brings Birdwell Island—the home of Clifford and his pals—to life in 2,500 squarefeet of “paws-on” educational activities. It will be at the Museum through September 26, 2004. Adventures with Clifford The Big Red Dog is inspired by the top-rated TV series Clifford The Big Red Dog™ on PBS KIDS® and is specifically targeted to young children ages 2 to 5. The exhibit transports children to Clifford’s world and creates unique opportunities to engage children in rich educational content that reinforces “Clifford’s Big Ideas”—ten simple, tangible life lessons designed to help young children navigate their world, such as Share, Play Fair and Be Truthful. Minnesota Children's Museum, in partnership with Scholastic Entertainment (SE), designed and developed the 1,500 square-feet exhibit. It will then travel to ten other children’s museum across the country beginning with Edventure Children’s Museum in October 2004.

WHEN:

Opens today, Saturday, February 14, Museum hours 9 a.m. to 5 p.m. Open Sunday, February 15, and Presidents’ Day, Monday, February 16, 9 a.m. to 5 p.m.

WHERE:

Minnesota Children’s Museum, 10 West Seventh Street, downtown St. Paul. For 24-hour information on exhibits and programs, visit www.mcm.org or call 651-225-6000. -30-

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Adventures with Clifford The Big Red Dog

DATE:

February 12, 2004

ATT:

News Assignment Editors, Photographers

CONTACT: Media Sneak Preview/Photo Opportunity

Media: BIG Sneak Peek at the REDDEST Exhibit to Hit Minnesota Children's Museum, Adventures with Clifford The Big Red Dog WHAT:

Media only preview of Adventures with Clifford The Big Red Dog. See Clifford and all the “bone”-ifide fun before the exhibit opens to the public. The exhibit brings Birdwell Island—the home of Clifford and his pals—to life in 2,500 squarefeet of “paws-on” educational activities. It will be at the Museum through September 26, 2004. Adventures with Clifford The Big Red Dog is inspired by the top-rated TV series Clifford The Big Red Dog™ on PBS KIDS® and is specifically targeted to young children ages 2 to 5. The exhibit transports children to Clifford’s world and creates unique opportunities to engage children in rich educational content that reinforces “Clifford’s Big Ideas”—ten simple, tangible life lessons designed to help young children navigate their world, such as Share, Play Fair and Be Truthful. Minnesota Children's Museum, in partnership with Scholastic Entertainment (SE), designed and developed the ,500 square-feet exhibit. It will then travel to ten other children’s museum across the country beginning with Edventure Children’s Museum in October 2004.

WHEN:

Friday, February 13, 1 to 3 p.m.

WHERE:

Minnesota Children’s Museum, 10 West Seventh Street, downtown St. Paul

MORE INFO.

For 24-hour information on exhibits and programs, visit www.mcm.org or call 651-225-6000.

-30-

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Merchandise Licensee List 2008 APPAREL & ACCESSORIES Baby Togs 460 West 34th Street New York, NY 10120 Contact: David Sitt Phone: (212) 947-2039 Fax: (212) 947-2039 [email protected]

PRODUCTS Children’s Apparel

ES Originals 100 West 34th Street New York, NY 10001 Contact: Pam Glazer Phone: (212) 994-0110 Fax: (212) 736-8366 [email protected]

Footwear, Slippers, Bags & Stationary

Fruit of the Loom 1 Fruit of the Loom Drive Bowling Green, KY 42102 Contact: Mandy McManus Emedi Phone: (270) 781-6400 Fax: (270) 438-1588 [email protected]

Children’s Packaged Underwear

Mighty Fine 2010 East 15th St. Los Angeles, CA 90021 Contact: Lorne Bloch Phone: (213) 627-2498 Fax: (213) 226-8794 [email protected]

Adult and Children’s T-Shirts

Planet Sox 20 West 33rd St, 4th Floor New York, NY 10001 Contact: Elie Levy Phone: (646) 616-3101 Fax: (212) 842-3232

Children’s Socks

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Adventures with Clifford The Big Red Dog

[email protected]

Pure and Simple 26789 Woodward Ave, Suite 104 Huntington Woods, MI 48070 Contact: Timothy Downey Phone: (248) 398-4600 Fax: (248) 336-0115 [email protected]

DOMESTIC & HOME FURNISHINGS Cranston Consumer Products 469 Seventh Avenue New York, NY 10018 Contact: Andy Sylvia Phone: (212) 244-0794 Fax: (212) 244-0731 [email protected]

Shoe-Doodles™ Shoe charms

Fabric by the Yard

Rand International 51 Executive Blvd. Farmingdale, NY 11735 Contact: Steven Goldmeier Phone: (631) 249-6000 x252 Fax: (631) 249-6015 [email protected]

Growing Towel

Senario 1725 Kilkenny Court Woodstock, IL 60098 Contact: Mike Nakamura Phone: (815) 337-0889 Fax: (815) 425-0028 [email protected]

Plush book

FOOD & BEVERAGES Bakery Crafts 9300 Allen Road West Chester, OH 45069 Contact: Bob Cavalier Phone: (888) 548-7410 Fax: (513) 942-3835 [email protected] General Mills Marketing

Cake Toppers

Organic Cereal

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Cascadian Farms Division Number One General Mills Blvd. Minneapolis, MN 55426 Contact: Baidah Abdul-Rasool Phone: (763) 293-3819 Fax: (763) 293-3819 [email protected] Hansen’s Beverage Company 1010 Railroad Street Corona, CA 92882 Contact: Jaime Phan Phone: (951) 739-6422 Fax: (951) 739-6210 [email protected]

Juice, and Water Boxes

In Zone 7775 The Bluffs, Suite H Atlanta, GA 30168 Contact: Mendy Smith Phone: (678) 718-2006 Fax: (678) 718-2031 [email protected]

Juice Bottles, Sippy Cups and Sports Bottles

HEALTH AND BEAUTY Arquest, Inc. 101 Interchange Plaza Cranbury, NJ 08512 Contact: Matthew J. Rinaldi Phone: (609) 395-1722 Fax: (609) 395-9778 [email protected]

Diapers & Training Pants

Dr. Fresh 6645 Caballero Blvd. Mouthwash, Hand Buena Park, CA 90620 Contact: Dee Aiyar Phone: (714) 690-1572 Fax: (714) 690-1572 [email protected]

Toothbrush, Toothpaste,

Royal Paper Converting Inc. 1990 Westwood Blvd, Suite 260 Los Angeles, CA 90025 Contact: Sep Dardashti Phone: (800) 258-9007 Fax: (310) 481-9180

Disposable Baby Wipes

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Sanitizing Liquid

Adventures with Clifford The Big Red Dog

[email protected] PET Kelly Foods/BilJac 3457 Medina Road Medina, OH 44256 Contact: Robert W. Kelly Phone: (330) 722-7888 Fax: (330) 722-7999 [email protected]

Dog Snacks

Pet Goods Manufacturing & Imports 122 Ethan Allen Drive Dahlonega, GA 30533 Contact: Floyd E. Seal Phone: (706) 864-0808 Fax: (706) 864-0844 [email protected]

Pet Toys, Beds, Leashes, Collars, Bowls, ID Tags

U.S. Nonwovens Corporation 100 Emjay Boulevard Brentwood, NY 11717 Contact: Rody Mehdizadeh Phone: (631) 952-0100 x 13 Fax: (631) 952-0200 [email protected]

Disposable Pet Wipes

PUBLISHING Publications International 105 Madison Avenue, Suite 3A New York, NY 10174 Contact: Jack Alexander Phone: (212) 481-1111 Fax: (212) 481-9499 [email protected]

Sound Books

Scholastic Publishing 557 Broadway New York, NY 10012 Contact: Lynn Smith Phone: (212) 343-4602 Fax: (212) 343-4831 [email protected]

Children’s Books

Walter Foster 23062 La Cadena Drive

Learn to Draw Books

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Laguna Hills, CA 92653 Contact: Sydney Sprague Phone: (949) 380-7510 Fax: (949) 380-7575 [email protected] PROMOTIONAL PARTNERS AND LIVE ENTERTAINMENT Big Events Parade Balloon Charles Trimble 1801 Diamond Street San Marcos, CA 92069 Phone: (760) 761-0909 Fax: (760) 761-4290 [email protected] Minnesota Children’s Museum 10 West Seventh Street St. Paul, MN 55102 Contact: Jill Measells Phone: (651) 225-6018 Fax: (651)-225-6006 [email protected]

Museum Exhibit

Shutterfly 2800 Bridge Parkway Redwood City, CA 94065 Contact: Doug Galen Phone: (650) 610-3554 [email protected]

Personalized Photobooks, Personalized Photographic Greeting Cards, Personalized Photographic Calendars

Fax: (760) 761-4290

Turnstile Entertainment 250 West 57th Street, Suite 1915 New York, NY 10019 Contact: Matt Mazer Phone: (646) 452-0555 Fax: (212) 404-7961 [email protected] Scholastic Audio Scholastic Audio Name: Jennifer Feldman Address: 568 Broadway New York, NY 10012 Phone: (212) 389-3863 Fax: (212) 389-3896 [email protected]

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Dramatic/Musical Live Stage Entertainment

Read-Along Books

Adventures with Clifford The Big Red Dog

STATIONERY & PAPER GOODS All Wrapped Up 110 Minue Street Carteret, NJ 07008 Contact: Steven Shamah Phone: (732) 969-0422 Fax: (732) 969-2529 [email protected]

Wrapping Paper, Gift Bags Gift Cards, Tissue Paper, Ribbons, Packaging

Demco, Inc. 4810 Forest Run Road Madison, WI 53704 Contact: Caroline Oldershaw Phone: (608) 241-8546 Fax: (608) 241-1799 [email protected]

Cardboard Standees, Soft Wall Hangings, Carpet, Throw Rugs

Smilemakers 425 Sha Lane Spartanburg, SC 29304 Contact: Rhonda Neal Phone: (864) 583-2405 Fax: (864) 583-3958 [email protected]

Medical & Dental Office Bags, Stickers, Vinyl Clings & Reminder Cards

TOYS & GIFTS American Plastics 799 Ladd Road, P.O. BOX 100 Walled Lake, MI 48390 Contact: John Gessert Phone: (248) 624-4881 Fax: (248) 624-4918 [email protected]

Plastic Ride On, Wagon Table & Chairs Set, Pail & Shovel Set & Beach Set

Applepie Toy Distribution 134 Ravenhill Rd Orinda, CA 94563 Rick Tomasco Phone: (925) 254-8697 Fax: (925) 254-8694 [email protected]

Wooden pull-a-long toy

Center Enterprises, Inc. P.O. Box 331361, Elmwood, CT 06133

Foam, Wood and self inking rubber stamps

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Contact: Joe Murphy Phone: (860) 953-4423 Fax: (860) 953-2948 [email protected] Fisher-Price 636 Girard Avenue East Aurora, NY 14052 Contact: Nancy Hibsch Phone: (716) 687-5137 Fax: (716) 687-3885 [email protected]

Easy Link System & Cool School, Viewmaster

Galison / MuddyPuppy 28 West 44th St., Suite 1411 New York, NY 10036 Contact: Lorena Siminovich Phone: (212) 354 8840 x 204 Fax: (212) 391-4037 [email protected]

Puzzles

Jakks Pacific, Inc./ Play Along 800 Fairway Drive, Suite 295 Deerfield Beach, FL 33441 Contact: Susan Evans Phone: (954) 596-2210 Fax: (954) 596-8710 [email protected]

Toys Figures, Playsets, Electronic Learning Aids, Crafts & Activities, Puzzles, Play Tents

Mattel 333 Continental Blvd. El Segundo, CA 90245 Contact: Melissa Pearce Phone: (210) 252-6443 Fax: (310) 252-6096 [email protected]

UNO Card Game, Puzzles

Nancy’s Sales Company (NANCO) 22 Willow Street Chelsea, MA 02150 Contact: Stephen Lipkin Phone: (617) 884-1700 Fax: (617) 884-1701 [email protected]

Amusement Park Prizes

Planet Toys 200 5th Avenue New York, NY 10010 Contact: Heidi Schwartz

Toy Vehicles

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Phone: (212) 352-8699 Fax: (212) 352-0350 [email protected] Rubie’s Costume Company 999 Gould Street New Hyde Park, NY 11040 Contact: Felicia Palumbo Phone: (516) 326-1500 Fax: (516) 326-1713 [email protected]

Halloween Costumes

The Stephens Group Inc. Compact Disks Titles for 1123 Brookstone Blvd Children Mt. Juliet, TN 37122 Contact: Steve Elkins Phone: (615) 758-9955 Fax: (615) 758-9951 [email protected] Tek Nek Toys International 612 East Dallas Road, Suite 300 Grapevine, TX 76095 Contact: Rachel Ryan Phone: (817) 329-6655 x226 Fax: (817) 329-6699 [email protected]

Foot-to-Floor Ride-Ons, Plush Rockers, Spring Ride-Ons

Yottoy 35 West 35 St New York, NY 10001 Contact: Kate Clark Phone: (212) 594-2202 Fax: (212) 594-1433 [email protected]

Plush, Puzzles, Art Kits & Play Sets

TV SERIES UNDERWRITER Chuck E. Cheese’s Entertainment 4441 West Airport Freeway Irving, TX 75062 Contact: Dottie Alexander Phone: (972) 258-5482 Fax: (972) 258-5619 [email protected] VIDEO AND INTERACTIVE PRODUCTS Lions Gate Home Entertainment 2700 Colorado Avenue, 2nd Floor Santa Monica, CA 90404 Contact: Michael Rathhauser Phone: (310) 255-3723 Fax: (310) 255-3710

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Home Videos & DVDs

Marketing

[email protected] Scholastic Interactive Products 568 Broadway, 11th Floor New York, NY 10012 Contact: Amabel Fulgencio Phone: (212) 343-7169 Fax: (212) 389-3896 [email protected]

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Videogames

Adventures with Clifford The Big Red Dog

Adventures with Clifford The Big Red Dog Tee Shirt Order Form Your museum may order Adventures with Clifford The Big Red Dog™ exhibition Tee Shirts personalized with your museum logo. Tee shirts come in blue or pink and include: * Clifford character * Exhibit Logo * Museum Logo (in black) Requirements: A minimum order of 72 tee shirts is required to run a screen print with your museum logo. You can mix and match blue and pink tee shirts and sizes within either the youth/toddler or adult size category. If you choose to purchase both youth/toddler and adult size tee shirts, you must purchase a minimum of 72 shirts in each size category. Four weeks lead time is required. Please allow an additional 5-7 business days for UPS shipping. Prices: The tee shirt prices are as follows: Youth XS-L ($9.00), Toddler 2T-4T ($9.75), Adult S-XL ($9.25), Adult XXL ($10.25), plus shipping. Orders may be placed by faxing this completed form to Minnesota Children's Museum, Attn: Traveling Exhibits, 651.225.6053. An invoice will be sent to your museum. Museum: ____________________________ ____________________________

Contact Name:

Phone: ____________________________ ____________________________

E-mail:

Minimum72 per youth/toddler order

Please indicate the number of Tee shirts that you would like to order next to each size and color. # of Blue

# of Pink

Youth XS Youth S Youth M

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Price

Total

$9.00 $9.00 $9.00

$ $ $

Minimum 72 per adult order

Marketing

Youth L Toddler 2T Toddler 3T Toddler 4T Adult S Adult M Adult L Adult XL Adult XXL

$9.00 $9.75 $9.75 $9.75 $9.25 $9.25 $9.25 $9.25 $10.25

TOTAL

$ $ $ $ $ $ $ $ $ $

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Costume Character and Inflatable Costume Character Clifford Costumed Character Guidelines/Use on Premises Clifford The Big Red Dog costumed character is a lot of fun, and a highlight for many, many children. Please follow these guidelines and suggestions for having successful Clifford costumed character appearances. Plan and promote Clifford appearances to maximize enjoyment and minimize distracting from the exhibit’s objectives, key messages and the museum experience. Balance staff availability with anticipated crowds and audience demand in your market. It is possible to schedule too many or too few appearances and impossible to avoid the risk of frustrating visitors who missed an opportunity to “meet and greet.” Plan and word your promotional text cautiously and err on the side of under-promising just to be safe. Be sure the “average” visitor has a realistic sense of what to expect based on your promotional copy. It takes three (3) people to do a Clifford “meet and greet” – one person to be Clifford, one to handle or guide Clifford, and an additional one to manage the crowd. Realistically, 15-20 minute appearances are the maximum time a person can wear the costume without a break. Consider using the costumed character for random appearances that give visitors an “unexpected and added benefit” to their visit. RULE #1 Clifford the costumed character CANNOT appear in Adventures with Clifford The Big Red Dog exhibit. There is already a BIG RED DOG in the exhibit. Nine-feet tall to be exact and located in Clifford’s backyard. There is no mistake as to whose exhibit this is—and there isn’t room for two red dogs in the exhibit. The costumed character may appear in your lobby, auditorium, entrance, common area, atrium, party room, classroom, other areas of your museum, but NOT in the Clifford Exhibit. Please handle the costume with care. The Hosting Museum is responsible for costs related to any damage or repairs. Care and cleaning instructions will be included in the packing crate with the Clifford costume. Please adhere to these instructions. Rule #2 Clifford The Big Red Dog costumed character that accompanies the exhibit is limited to onpremise appearances only. Any off premise appearances must meet additional guidelines and must be approved in advance. (*see approval form for off-site appearances.)

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Clifford Costumed Character Guidelines           

Costume wearers should be between 5”10 and 6 ft. For the best appearance, costume wearers should have some natural bulk; a skinny costume wearer = a skinny Clifford. Someone MUST accompany costume wearers at all times to help guide the wearer from place to place and to help manage and respond to interactions with the public. Be sure Clifford and the handler have a “signal or code” when Clifford needs to take a break. Costume wearers should get a water/bathroom break at least every 15-20 minutes; more often if they are outside or in hot temperatures. Clifford does NOT speak. Clifford should NEVER take his costume head off in public. Clifford is NOT allowed to endorse anything or to appear to endorse anything. Clifford is: friendly, loyal, curious, protective, irresistible, lovable, heroic, eager, fun loving, big-hearted and enthusiastic. He’s innocent, adorable and very focused on others - it’s not about him, it’s about his family and his friends. He should NOT do anything objectionable like lift his leg or push a child. Always assume a young child is nearby watching. He can wave, point in the direction he wants people to go, hug people, pat the tops of their heads, hold hands, shake hands, rub his tummy, and put his arm on people’s shoulders. The key is that Clifford is really a little kid at heart so he would NEVER think of doing anything that a bigger kid would do. His target audience is 3 - 7 year old children.

Costume Tips: You may want to bring along the following items to make your experience more pleasant: - A Towel to dry off perspiration - A headband to absorb perspiration - A couple of t-shirts.... it can get really hot in the costume - A water bottle to quench you thirst Remember when you wear a character you are representing a company or organization. If you are wearing a costume, HAVE FUN! Exaggerate your movements somewhat; i.e. blow kisses, walk with a bounce, open arms wide to hug, big waves, mingle, be fun loving and friendly, but PROFESSIONAL. ENJOY yourself. Let children come to you, so as not to scare any small child. Try not to wear the costume out in the rain if possible. If the costume does get wet, please DO NOT put it in the bag, hang it to dry. If conditions outdoors are extreme, do not wear character shoes, but rather your own boots. Whenever a character is in public, the performer should have on the ENTIRE costume. If they need a break, they can remove any part of the costume, but only in private! Characters do not speak. Their silence IS an important part of the magic. Characters DO NOT smoke. If performers require a cigarette, the entire costume must be removed.

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Please ensure all parts of a costume are re-placed in the storage bag before the courier arrives to retrieve the costume. Characters are cleaned on a regular basis, but occasionally need to be "freshened up", particularly during events where they are being used for two days or more. Quick Tricks: Freshen Up: In a spray bottle mix the following: 1-part Listerine & 1-part water Mist the inside of the head and the inside of the costume with this mixture to disinfect. Hang to dry. Spot Cleaning: Mix a 1-part liquid laundry detergent with 1-part water, rub gently with a cloth or soft brush and rinse with damp cloth. Head/feet must be spot cleaned only - No machine washing. Machine Washing: Body, shirt, & gloves can be washed in machine gentle cycle, COLD water, tumble cold air dried for a few minutes, then hanged to dry. If necessary, brush fur with wire pet brush when dry. The inner liner of the shoes can be removed and washed in the machine with warm water and tumble dried. Shipping bag must be washed in the warm cycle also, but when drying - tumble dry (COLD AIR) only. You are responsible for paying for inbound and outbound shipping of the costume to LISA CONLEY at THE MINNESOTA CHILDREN’S MUSEUM ADDRESS 10 WEST 7 TH STREET ST. PAUL,MN 55102 AND for cleaning as well as the $150 cleaning fee. On the day after your venue closes please send the costume (2-day shipping or for arrival at MCM on the Wednesday after your closing) to: Attn: Lisa Conley Minnesota Children’s Museum 10 West 7th Street St. Paul, MN 55102

ABSOLUTELY NO DRY-CLEANING Any questions, contact Amber Stevenson, Traveling Exhibits Minnesota Children's Museum, 651-225-6053 or [email protected]

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Clifford Costumed Character Off-Site Guidelines Clifford may be used off-site for appearances by special pre-approved permission to appear at public events that are in keeping with the content and image associated with Clifford The Big Red Dog. All off-site appearances of Clifford The Big Red Dog must adhere to the same guidelines as Use on Premise Guidelines. The events should benefit non-profit charity or events, promote literacy, and cross-promote the Museum’s exhibit. The costumed character may not be used at “fee-for-entry” events, events for adults, or any activity or event not in keeping with the content and image associated with Clifford The Big Red Dog. The costume may not be “loaned” or borrowed. Only Museum staff or trained Museum volunteers may wear the costume at on/off site appearance. Pre-approval form is attached.

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Clifford Costumed Character Off-Site Appearance Request Form (Submit form to Minnesota Children's Museum Amber Stevenson, Traveling Exhibits, [email protected] or fax 651-225-6006) Hosting Museum_______________________________________ Contact Person________________________________________ Title_____________________

e-mail ____________________

Phone__________________

Fax______________________

Date request submitted___________________ Date of proposed Clifford appearance______________________ Location of proposed Clifford appearance___________________ Describe the proposed event, its purpose and the purpose of the Clifford appearance.

Does the event meet the goals and guidelines for Clifford appearances? _____yes

____no

Explain: Is the event charitable? _____yes ____no Does the event have a literacy component or element? ____yes ____no Is it a “fee-for-entry” event? ____yes ____no How many children/visitors are expected at the event? ____ Please allow 10 days for approval.

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Final Report REPORT BACK: All hosting museums are required to report back to Minnesota Children's Museum and Scholastic Entertainment Inc. at the end of Adventures with Clifford The Big Red Dog exhibit. The report should include the following:  Attendance numbers during the exhibit with a comparison to the previous year’s numbers for that same period  A wrap report of sponsorships, opening events or special events in conjunction with the exhibit, and other statistics or notable events  Two copies of all print materials, marketing collateral, news releases, advertisements, photos, PSA’s invitations, brochures, newsletters etc.

Adventures with Clifford The Big Red Dog Final Report PLEASE NOTE: This report must be completed and returned to the address below within 30 days of closing of exhibit. Reporting is a requirement for all museums participating in the Adventures with Clifford The Big Red Dog exhibit tour. Your participation is greatly appreciated. 1. MUSEUM NAME:___________________________________________________________ 2. DATES OF EXHIBITION:_____________________________________________________ 3. EXHIBITION ATTENDANCE Total museum visitors during the exhibit period:

___________

Total number of free or reduced admissions during the exhibit period:

___________

Total group attendance during the exhibit period:

___________

Total museum attendance last year during the same time period:

___________

Average annual attendance at your museum:

___________

Source of statistics:____________________________________________________________ 4. PUBLIC PROGRAMS Please summarize your programming efforts related to Adventures with Clifford The Big Red Dog in a few sentences (further explanation can include attached descriptions), characterizing your audience and the scope of programming:

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Total number of programs related to Adventures with Clifford The Big Red Dog _________ Total number of participants in programs________ 6. SCHOOLS AND PROGRAMS 1. Total number of schools _______ classrooms ______ and students ________ visiting the exhibition. 7. FUNDING Presenting sponsor __________________________amount of sponsorship_______ Media sponsorships__________________________amount of sponsorship_______inkind________ List other sources of actual and in-kind amounts of support for any exhibition-related programs, invitations, printing, events, etc. 8. OUTREACH PLAN Please describe your plans to ensure your venue of Adventures with Clifford The Big Red Dog reached your community and built understanding of Clifford Big Ideas. What were your strategies to determine if your plan achieved its goals? What groups served as partners in your outreach plan? Did the plan achieve its goals? Why or why not?

9. MARKETING Please provide two copies of all print materials, marketing collateral, news releases, advertisements, photos, PSA’s invitations, brochures, newsletters, etc. Include copies of any PR such as newspaper and magazine articles. Below or on an attachment, please describe any special events and promotions relating to Adventures with Clifford The Big Red Dog.

10. COMMENTS ABOUT THE EXHIBITION AT YOUR MUSEUM Please identify source of comments, e.g., staff, visitor, program participant, presenter or partner organization.

Anything else you would like to add?

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********************************************************************* Report submitted by: __________________________________________ Date:_________________________ Phone: _______________________________________________ E-mail:_______________________ Return this form and attachments within 30 days of the close of the exhibit to: Amber Stevenson, Traveling Exhibits Minnesota Children’s Museum 10 West 7th Street Saint Paul, MN 55102 Fax: 651-225-6006 E-mail: [email protected] Phone: 651-225-6053 Thank you!

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