Download 6. Create a Facebook page for your club....
Top Ten List of Quick Tips and Tricks For Increasing Awareness of Your Rotary Club District 5450 Rotary Awareness Committee Mid-President’s Meeting January 2013 1
10. Add your club information to Google Places for Business Search engines are becoming more tailored to user locations because 97% of consumers are searching for local businesses online. Add your club information, including photos, mailing address or service area, website, etc. to Google Places for Business for free. www.google.com/placesforbusiness
9. Set up a club Twitter account Twitter reaches over 93 million people in the U.S. monthly Utilize Twitter for sending out information on your club, Rotary news, and events. Sign up to follow other Twitter users to get great ideas and content, like Rotary International, club members, other Rotary clubs, etc. To set up a Twitter account, go to: https://support.twitter.com/articles/100990-how-to-signup-on-twitter# 3
8. Create Club YouTube videos. YouTube reaches over 184 million people in the U.S. monthly and is the 3rd biggest driver of traffic to websites. Draw potential members and the general public to your website through interesting videos about your club and its members. Establish a club YouTube channel and post videos of: – Club events or activities – Personal stories of club members
To create a YouTube channel, check out this video: http://www.youtube.com/watch?v=wLDjiFSCSVE 4
7. Add a catchy phrase or quote about Rotary into the tagline of club member e-mails. Do the electronic version of wearing your Rotary pin! Have members of your club create an e-mail signature or tagline that may include: – Quote or phrase about what Rotary is – Information about your Rotary club – Link to your club’s website or Facebook page Have club members share their point of view with others who might be unaware of Rotary and what it means to them. You‘ll open up the lines of communication about what Rotary is by creating opportunities for those who come in contact with member e-mails to educate themselves about Rotary and your club. 5
6. Create a Facebook page for your club. Over 168 million people in the U.S. are on Facebook: – 40 million users are between 25-34. – 49% of Internet users over age 65
Facebook is a great way to draw a variety of potential members to your site. Use your club Facebook page to: – Post information about your club’s activities, events, pictures, etc. – Share hot topics of interest with club members.
To create a Facebook page, check out: http://www.facebook.com/about/pages 6
5. Utilize the District 5450’s Rotary Awareness Facebook page. Join members from clubs in our District who are responsible for club PR/interested in Rotary awareness to: – Get ideas and best practices on what other clubs are doing. – Ask questions/discuss PR-related topics and issues with other club members.
Like our Facebook page and join the conversation at: http://www.facebook.com/#!/RotaryAwarenessDistrict54 50?fref=ts 7
4. Utilize LinkedIn to network and connect. Over 147 million people are on LinkedIn, of which 34% are between 25-34 and 33% are between 35-54. LinkedIn is a great way to electronically network and reach out to a variety of potential members to promote your club. Create an individual profile on LinkedIn. – Check out the YouTube video to learn how to create a profile: http://www.youtube.com/watch?feature=player_embedded&v=JNl9RVr XLhM
Create a LinkedIn group for your club. – Check out the YouTube video on how to create and use a group: http://www.youtube.com/watch?v=BYbVLBzX9II&list=FLyd7zxQhaJ1 sTpmCh23X-UQ
Join other Rotary LinkedIn groups. – To search for available LinkedIn groups, go to: http://www.linkedin.com/directory/groups/
3. Sign up for online Rotary e-newsletters! Rotary has some great e-newsletters with tips and ideas to help you promote your club, including: – The Membership Minute is a short e-mail newsletter that provides membership development ideas, resources, and tools. – The biweekly PR Tips offers innovative ideas for clubs and districts to promote Rotary in their communities. – Rotary Training Talk keeps Rotarians informed about the latest news in RI training, including RI mailings, RI Board decisions that affect training, and training tips. – Weekly update provides free content for your Rotary publications. When you get the newsletter e-mailed to you, you will receive from four to five RI news stories every week. You can use these articles in any of your Rotary or Rotary-related publications, including your website and newsletter. To sign-up for an e-newsletter and to see the complete list of available newsletters, see: http://www.rotary.org/en/mediaandnews/newsletters/MoreNewsletters/Pages/ridefault.aspx 9
2. Join the District’s new “Rotary is…” campaign! This visual campaign is a fantastic way to not just engage club Rotarians to share their thoughts with one another but a great way to share what we do as Rotarians with the public! We’re collecting photos and video from Rotarians around the District and Zone that display their individual thoughts on what Rotary is to them in 5 words or less (preferably). All photos and videos will be shared and also made available for clubs to use as a tool via the Rotary Awareness 5450 blog. Post photos of your club members sharing their thoughts on your club website, Facebook page, and other media.
If you have a photo or video you'd like to submit please send your image to Katie at [email protected]
Check out the current "Rotary is.." photo collection video and share it with your clubs - http://youtu.be/2eRbXxc-ksA. 10
1. Utilize the District 5450’s new Rotary Awareness blog, Bits & Bites! Check out the resource toolkit, links, and other tips to get some good ideas on raising awareness of your club through public relations and social media. Get the word out about your club’s events and activities to other Rotarians in the District. Send us the info and we’ll post it on the blog. Check out our blog at: http://rotarypr5450.wordpress.com/ All the ideas and the links from this presentation will be posted on our blog! 11
Rotary Awareness Committee We’re looking for a member of each club to join our committee and social network to share ideas and best practices within the District. Meetings: 3rd week of every month at various locations around the District (breweries, coffee shops, libraries, etc.) Come in person or we’ll teleconference you in! Contact Valerie Hopkins at [email protected]
to get on our mailing list.
We Need Volunteers We need volunteers to help out at the Colorado Garden and Home Show for 2-4 hour shifts. Show runs from Feb. 9 -17th – Weekdays: Noon to 8 p.m. – Saturday: 10:00 am to 8:00 pm – Sunday: 10:00 am to 6:00 pm
Volunteers get free admittance to the show.
Email Valerie Hopkins at [email protected]
if you’d like to volunteer. 13