a copy of it - Clayton`s Thoughts

Membership

(Quality vs Quantity) Presented by: - Lion Clayton J.C Tan

Human Resources Analogy in Lions/Leo Membership Drive … Corporate Companies

Voluntary Organizations

Make a living

Make others live

Not always

Yes

Salary & benefits

Self-satisfaction

Promoted to position

Elected to position

Leadership duration

Until the next move

Annual election

If one dislikes the leader, he …

Tries to work things out till there’s an alternative

May choose not to turn up until leadership changes

Exchange time & effort for money

Gives time, effort & money

Why did they join? By Choice? What’s the reward? The leader is …

Balance?

Manage this well and corporate people management is easy …

Relative Contribution to the Club

3 key Areas / Phases (Every Members Experience) The relative contribution made by a member to the club depends highly on the area in which leadership chose to create a positive experience for the member. Engage

Recruit

Develop

Develop

Recruit

Recruit

Part 1

(Recruiting Right) Presented by: - Lion Clayton J.C Tan

What is our recruitment strategy? - Think through this question …

Quantity?

Quality?

How do you define? Quantity

Quality Drives club innovations

Think of ideas & execute Easily Defined. As long as the number of members increases, you’ve got your quantity!

Develops other members Organize Projects Attends Projects Regular meeting attendance Pays dues

There are varying levels of quality … define yours!

What Are the Benefits? Quantity

Quality

More “hands” when all you needed was a pair of hands to get things done.

More “brains” that you can count on when needed. More reliable.

Be “seen” as a big club.

Better morale (no free-rider)

You still get membership dues anyway.

Lesser mess in administration (unknown members in record)

Members can take turns to “sleep” (remember it’s voluntary, not priority)

Members are less likely to require “sleep” as they’re not stretched to cover quantity.

Membership growth awards?

Outstanding club awards? The choice is yours …

Recruitment (Membership Drives)  How  

  

much time do we focus here?

Come and Join XXX Leo Club! It’s where we all have fun! We have so much fellowship! Even if you’re not active for a start it’s ok, just join first … Don’t worry if you can’t attend meetings, it’s alright … Typical salesmen doing their job!!!

Dreams Sold … … Nightmare delivered 

It’s where we all have fun! 



We have so much fellowship! 



Oh yes! So Leo Club is all about fellowship?

Even if you’re not active for a start it’s ok, just join first … 



Do we even know what “fun” is for the person we’re “selling” to?

Do we really mean it? It’s getting dangerous …

Don’t worry if you can’t attend meetings, it’s alright … 

Is it really alright? We’re now asking for trouble!

Quantity delivered … Quality disregarded!

What are some of the ways to recruit quality members? 

Member sponsorship  



Only member in good standing can recommend and sponsor new members into the club. Sponsoring member is responsible for new member orientation.

Identify area of contribution 



Where can the new member contribute in? What’s his/her expertise? Does it fall within what we’re looking for? The new member should share their thoughts with the membership.

What are some of the ways to recruit quality members? (Con’t) 

Full disclosure 





Any prospective members should know about the pros and cons of being a member and its challenges. Upfront expectations need to be managed. It’s a voluntary organization, not a country club.

“Trial Period” 



Prospective members to be invited for activities as guest and be comfortable prior to committing to membership. Recognize that members who lose interest don’t often quit.

Lesson 1: Quality membership begins with recruiting right!

Part 2

(Develop Quality) Presented by: - Lion Clayton J.C Tan

How is quality affected? Can it be developed? - Think through these questions …

What are the causes of poor quality membership? Too many members

Free Rider Exists

Can’t focus & develop

Lack skills / quality

Can’t keep Track

Can’t deliver

Recruit more

Members lose morale Lose interest

Refuse to develop

Seeing recruitment as the only way to grow will distort growth …

What do we do when we have This cost Quantity without Quality? “morale” too Corporate Companies

Voluntary Organizations

What if we have surplus headcounts?

That cost us $$$

Administratively Confusing … Who’s still here?

What do we do if we can’t get rid of them?

Assign them to help other teams

Leave it … nobody cares ….

What if they don’t turn up when needed?

Disciplinary Action

Ignore … Recruit more!!!

They improve or seek other employment

They walk away

Coach and guide / send for training

Either their friends help or goodbye!

What if you take disciplinary action? What if they lack skills to improve?

Can Leo Clubs learn something here?

Membership Director

Sponsoring Member

First 100 days of a new This is when risk of drop-out is highest! membership Share details & challenges of the club

Introduce “Who’s who” & share relevant processes / norms

Checks if new member is comfortable. Encourage to speak-up.

Continues to be a good role model.

Identify Areas of Interest & Contribution

Introduce member to committee & assign role

Become guest to events

Provide membership kit

Identify possible gaps and assign a “mentor” NOT the sponsoring member

Organize a simple fellowship to mark 100 days!

30 days Point of Joining

60 days

Presents the member with an opportunity to learn from someone else; also a new friend.

How can we motivate and develop further? What will you say as a leader?: Charity Sales (Target: 25/day) Date

Mon

Tues

Wed

Thurs

Fri

Sat

Lunch Sales

19

23

18

21

18

13

Dinner Sales

0

0

4

3

20

11

Total Sales

19

23

22

24

38

24

Something we learn from MLM scheme … What’s in it for the Sponsor to develop the new member?

• Recognition? • Succession Plan? • Shared future responsibilities? • Pride? New members aren’t the only ones who needs attention, your current members need too!

Lesson 2: Quality depends on leadership, not membership … … We’re Leaders

Part 3

(Engagement enhances Quality) Presented by: - Lion Clayton J.C Tan

Does our members SAY / STAY / STRIVE? How do we make it happen? - Think through these questions …

A Typical Corporate Organization Structure CEO / Top Management Senior Management Middle Management

Supervisors

Teams

Teams

Teams

A Typical Leo Club Organization Structure President Board of Directors

All members are just known as “Ordinary Members” with X number of years of service which may include “Past Presidents”, “Past Directors”, so called “Senior Members” … etc.

However, they do not have any specific jobs/responsibilities! When I’m not important, I’m not engaged!

Committee needs to be recognized! President Board of Directors

Taskforce Taskforce Committee A Taskforce Committee A Chairperson Committee Chairperson A Secretary Chairperson Secretary Treasurer Secretary Treasurer . Treasurer . . . . . . . .

Project Project A Committee Project A Committee Chairperson Committee A Chairperson Secretary Chairperson Secretary Treasurer Secretary Treasurer . Treasurer . . . . . . . .

Project Project B Committee Project B Committee Chairperson Committee B Chairperson Secretary Chairperson Secretary Treasurer Secretary Treasurer . Treasurer . . . . . . . .

Every member is given a role in a project / taskforce and empowered to propose or execute actions beneficial to the club / community.

Will what I learn today help me in my career tomorrow? DOCTOR

Community Needs

IT SPECIALIST EVENT MGR

Members Interest

Club’s Directions

CIVIL ENGINEER FINANCE

Key Engagement Factor (If this doesn’t exist, develop it together)

Our Focus Determines our Leave it to other clubs, we Results … don’t have the capabilities It’s not wrong for the club to change its direction if that what the members and community wants

Community Needs

You either need to recruit or develop members with interest aligned to club

Member doesn’t belong to a voluntary service org.

Members Interest Discontinue the Leo Club and form some other organizations?

Club’s Directions For club to remain relevant, it needs to change.

Lesson 3: Quality comes from interest; Interest comes from ownership & responsibilities

Relative Contribution to the Club

Conclusion … The relative contribution made by a member to the club depends highly on the area in which leadership chose to create a positive experience for the member. Engage

Recruit

Develop

Develop

Recruit

Recruit

Lesson 1: Quality membership begins with recruiting right! Lesson 2: Quality depends on leadership, not membership … We’re Leaders Lesson 3: Quality comes from interest; Interest comes from ownership & responsibilities