AED Situation in South Africa

Sere-med South Africa Presentation By: Mr. Gary Page Managing Director

Size of South Africa Approximately 1,219,912 square kilometres (471,008 square miles). Slightly less than twice the size of the state of Texas.

2014 Statistics estimates the population as 54 million. Gauteng comprises 23.9% (12.9 million) and approximately 2100Km (North to south).

• 51% Female • 30% younger than 15 years • 8.4% 60 years or older • 16% Taxpayers

AED Situation in South Africa AED / CPR Awareness in South Africa is

Conclusion: Ongoing education and awareness is absolutely essential

non-existent!  Less than 1% of our population is trained in CPR.  CPR education is not in the life skilll programmes within our schools

These two factors amongst others are having a direct impact in that people in positions of responsibility are not educated in CPR and do not understand the significance of the proactive placement of AEDs in the public domain

Areas of Concern: o AEDs are not a legal requirement! (South African law mandates that we are not required to “love our neighbour” o Operating in a 3rd world environment. o Opposition pricing is an issue. Introduction of 350P in 2015 as a basic entry level AED will allow us to compete on the lower pricing level. o Legal implications of using an AED.

o Legal advise - legally sound but medically not (defibrillators vs. AEDs). o Response is reactive instead of proactive measures – someone must die first!

Number of AEDs listed on Google app is 255

AEDs in South Africa - 320 (225 are 500Ps and 95 300Ps).

Concluding an AED sale in South Africa is time consuming, frustrating and each success even a placement of one samaritan PAD in either the medical industry or public domain is viewed by us as a significant achievement.

The samaritan PAD is a feature product within the Sere-med diverse range of products offered to the medical market

Sere-med Personnel Sere-med Sales Team: 12 Medical Representatives professionally trained GP specialists proficient in the doctor market (All certified in the HeartSaver CPR / AED training course)

National representation in all provinces

Sere-med Target Markets Target Markets: * Indicates samaritan Pad sales to these markets Sere-med’s focus since 2005:  Doctor market: GPs* (more than 85% do still not have AEDs), Cardiologists * and Dental market * Alternative Markets:  Sporting Facilities (gyms and sports clubs *)  Private Emergency Reaction Services

 Golf Courses*  Schools *(private and government), Universities *  Medical Institutions * (South African National Blood Transfusion and National Renal Care centres throughout South Africa – samaritan PAD is the product of choice).  Industry and Business Sectors *  Mining Sector *  Hospitality Industry (hotels *, game lodges *)  Transport (airports *, aircrafts *, railways *)  Entertainment (casinos *, amusement parks *)  Clinics (clinic groups *, pharmacy clinics * etc).

How do we reach our target markets? Direct Consultation by the Sere-med Sales Team and our partners (started establishing partnerships in 2013 / 2014). Email communications (SCA, CPR / AED awareness). Telesales

AED Partner:

AED Partner:

AED Partner:

Africa Safe-T

AED / CPR Training Instructors & Institutions

First aid training and distributors to the hospitality industry specializing in Game Lodges.

Following training recommends the samaritan Pad

Air Cargo Security Solutions Aviation and Security Industry.

AED Partner: Continental Medical Distributors BEE Partner (Black Economic Empowerment)

AED Partner:

Government business and Defence Industry etc.

AED Partner: SundryChem Medical and Public Sector

Scott Safe Occupational Health & Safety Specialists

AED Partner: Bakita Industrial Solutions Industry and Business Sector

AED Partner: Private Individual Mr. Jannie Potgieter Banking and Insurance

Sales Techniques/Promotions that worked Direct marketing material relevant to the medical industry and to each different type of target market in the public sector. Pad-Pak programme- service calls to purchase replacement Pad-Paks due to expiry (increase in Pad-Pak sales)

School / Business Initiative: Local companies to sponsor an AED to a school in their area. Sere-med provides HeartSaver CPR / AED training free of charge to the school (including basic CPR / AED education and awareness to all staff and learners). Basic CPR / AED education and awareness training to sponsors for their participation. Free adverting in local newspapers and school media highlighting the AED placement and those involved in the sponsorship. School – parent / teacher associations responsible for raising funds. CPR / AED Awareness Campaigns in conjunction with the RCSA (CPR training / AED awareness in shopping centres etc).

Assistance in the form of supporting documentation from the Resuscitation Council of Southern Africa (RCSA) and testimonials from medical doctors. Website / Google search engines Finance Solutions – First Health Asset Finance (lease to own options).

Firstly address customers concerns, their understanding of SCA and what is required for an immediate and effective response to an incident - only then discuss features and benefits of the samaritan PAD once they understand why they need it.

Support we need:

The support received from HeartSine is more than sufficient. In South Africa however we need to improve the public’s knowledge and understanding of SCA / CPR and the importance of AEDs in this environment

Thank You