AFL Victoria - Port Melbourne Football Club

Port Melbourne Football Club in 2015

Sponsorship Proposal - 2015

Overview * Victorian Football League (AFL Victoria)

• Port Melbourne Football Club Sponsorship • Media • VFL Telecast Numbers • 2014 ABC televised games

• PMFC Further Opportunities • Current PMFC Partners • Promotion • Special Sponsorship Packages • Benefit Summary • Proposed Term and Investment • New Function Room & Administration Facility

Captain John Baird & Coach Gary Ayres 2011

AFL Victoria • AFL Victoria is the state-level sport governing body for Australian rules football in Victoria • The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’ • AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria,

providing enjoyment and well being within an inclusive environment • Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the Victorian metropolitan and country leagues • The same number of people attend Victorian community football each week as a round of AFL matches

• The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in Victoria and has been running since 1877

Port Melbourne Football Club – Sponsorship - 2015 Designations: • Support Partner of Port Melbourne Football Club • Support Sponsor of Port Melbourne Football Club

Assets: • Average home game attendance (9) games for 2014 – 1,650 patrons • Average VFL Final’s attendance (3) games for 2014 – 4,100 patrons • Signage at all PMFC games including telecast home games (including VFL Finals Series) • Port Melbourne ABC telecast home games at Port Melbourne in 2014 (2) • Port Melbourne ABC telecast away games 2014 (3) • VFL Final Series ABC telecast games in 2014 (6) • Port Melbourne ABC telecast finals games in 2014 (3)

Port Melbourne Football Club – Media Media: • In 2014 - 5 x 3 hour broadcasts featuring Port Melbourne Football Club on ABC TV (Audience figures courtesy AFLV & ABC Television) • In 2014 - 6 x 3 hour broadcast on ABC TV (VFL Final Series) • In 2014 signage featured in ABC TV pre-game interviews • In 2014 VFL Final Series Port Melbourne featured in 2 games • The opportunity to advertise in Weekly VFL Record featuring company brand (4,000 editions per week)

• Branding, advertising and editorial on PMFC website with links to VFL & VFL Club websites • website link on PMFC website • Radio coverage – Community Radio (eg. Casey Radio, SEN, 3WBC, VFL Radio, Vision Australia Radio) • Herald Sun & The Age provide coverage to AFL Victoria’s premier competitions

• Leader and Weekly Community Newspaper coverage in relevant areas • Inside Footy weekly section

Victorian Football League – Telecast Numbers VFL 2014:

P18+

% Metropolitan Area

Average

Regular Season

6%

33,000

Qual/Elim Finals

7.05%

33,000

Semi Finals

3.3%

20,500

Preliminary Finals

13.6%

75,500

30%

198,000

Grand Final

2014 ABC TV Games Round 3 v Werribee Tigers @ Port Melbourne (22,000)*

Round 9 v Geelong @ Geelong (43,000)*

Round 10 v Footscray Bulldogs @ Port Melbourne (29,000)*

Round 13 v Sandringham @ Sandringham (43,000)*

Round 16 v Richmond @ Richmond (44,000)*

Qualifying Final v Box Hill Hawks @ Port Melbourne (30,000)*

Semi Final v Sandringham @ Port Melbourne (21,000)*

Preliminary Final v Footscray Bulldogs @ Port Melbourne (69.000)*

•

ABC viewing figures

Port Melbourne Football Club – Further Opportunities Opportunities for 2015 and beyond: • Match day Promotions • Themed Round • PMFC database communication • PMFC partner networking • PMFC match day functions

• PMFC Game admission for staff and guests

Jubilation Reigns Supreme

Current Port Melbourne FC Partnerships Port Melbourne FC Partners:

Port Melbourne FC Support Sponsors:

PMFC Platinum Sponsors:

Promotion Signage – Option 1 •

fence signage 3600mm X 900mm - $1,500.00 + GST

Signage – Option 1A •

Fence signage 4800mm X 900mm - $2,000.00 + GST

Signage – Option 2 * billboard signage - $4,500.00 + GST (subject to availability)

Signage – Option 1 & 2 (Option 3) • $5,500.00 + GST Signage – Option 1A & 2 (Option 3A) * $6,000.00 + GST PMFC Hospitality: • Sponsor and guests are entitled to attend the President’s Luncheon (9),

Special Sponsorship packages Sponsor the Home or Away Coach’s Box - $5,000 + GST (N/A)

Sponsor the Home or Away Statistician’s Box - $2,500 + GST

Sponsor the Timekeeper’s Box - $2,500 + GST

Sponsor the Broadcaster’s Box - $2,500 + GST

Sponsor Game Day LED display sign - $12,500 + GST

Sponsor LED Electronic Scoreboard - $20,000 + GST

Benefits Summary

Designations

Branding

•Support Partner of Port Melbourne Football Club •Support Sponsor of Port Melbourne Football Club

• Arena signage • Billboard signage • Company Logo displayed on LED Electronic Scoreboard at all games played at North Port Oval •Branding, advertising and editorial on PMFC website with links to VFL & VFL Club websites •Website link to PMFC website •NB : all signs FOC , sign writing at sponsor’s cost

Port Melbourne Football Club

• Port Melbourne Football Club to circulate all advertising material via electronic media

Media

•Channel 7 telecast games (new in 2015) •VFL Football Record

Proposed Term and Investment

Proposed Term:

•

A one year agreement through to the end of the 2015 VFL Premiership Season • with option to renew for 2016 and 2017 in July 2015 (terms to be determined)

Required Investment:

•

In consideration of the selected package with rights and benefits presented, sponsor to pay over the term of the agreement • Year One Option 1 - $1,500.00 + GST, Option 1A - $2,000.00 + GST Option 2 $4,500.00 + GST, Option 3 - $5,500.00 + GST, Option 3A - $6,000.00 • Year Two $XXX,000 (option) • Year Three $XXX,000 (option)

Port Melbourne Football Club Premiers & Champions 2011 21 Games – 21 Wins

New Social & Administration Facility

14

Floor Plan New Facility

15