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AJAAT PRESENTATION AT JOURNALISTS’ TRAINING:ACCURATE REPORTING ON HIV/AIDS
REGENCY HOTEL DATE: JUNE 19, 2010
AJAAT’s Birth AJAAT Strategic Plan (20082011) and Website (www.ajaat.or.tz) AJAAT challenges, lesson leant and way forward
ESTABLISHMENT AJAAT - established in 2002; registered as an NGO in 2003; AJAAT started as an advocacy group on HIV/AIDS issues; Goal: To harness efforts of journalists and mainstream media in the fight against HIV/AIDS;
AJAAT’S GROWTH Increasing membership, i.e from 10 (2003) to 120 in 2008; Increasing membership commitments, i.e: Increased number of articles on HIV/AIDS in newspapers, radio and television; Members’ active involvement in all trainings; Members’ active participation in local and international HIV/AIDS media contests; Managing “ongea” listserv for policy dialogue on HIV/AIDS; Office premises and a committed secretariat;
STRATEGIES USED Capacity building – sharpened journalists’ reporting skills; Knowledge building –enhanced journalists’ know how on HIV/AIDS and related issues; Media competitions –promoted HIV/AIDS reporting in the media (eg. Features services); Partnerships/Networking - established strong linkages with key partners in the war against HIV/AIDS;
CAPACITY BUILDING AND PARTNERSHIP (COLLABORATION)
AJAAT MEMBERS TRAINED Year
Name/Type of Training Number Trained
Media, FBO work in HIV/AIDS-
POLICY Project under USAID funding
GIPA and stigma elimination through media-
RAPID Model (FP/RH), HIV/AIDS
HIV/AIDS and gender based violence (GBV)
USAID/Health Policy Initiative
USAID/Health Policy Initiative
ENHANCED COLLABORATION 1. 2. 3. 4. 5. 6. 7.
AJAAT collaborators since 2003: TACAIDS/Geita G.M-Initial acquisition of office premises; UNAIDS/UNDP-Capacity building, strategic plan dev; UNICEF-Capacity building, consultancy; USAID/Health Policy Initiative-Capacity building, website dev, technical support; AXIOS-Media Competition POLICY Project under USAID funding-Media Competition, capacity building, technical support; NACP-Technical support;
ACHIEVEMENTS Participated in developing HIV/AIDS training manual-(TACAIDS and Media Council of Tanzania- MCT); Conducted rapid assessment on HIV/AIDS workplace and gender policies in the media houses in Tanzania; Produced (draft) an HIV/AIDS Kiswahili Glossary to promote non-stigmatizing language in the media; Conducted a survey on media coverage of children and HIV/AIDS related issues; AJAAT ToTs training others on HIV/AIDS (organized by MCT).
ACHIEVEMENTS..(2) Organizations local & international show growing interest in working with AJAAT. Eg.:1. CUAHA 2. Inter News (USA, & Kenya) 3. Youths against AIDS (UK) 4. Journalists groups from Malawi, Zambia, Namibia, Nigeria and Kenya
ACHIEVEMENTS …3 (WEBSITE) Demonstrates AJAAT’s increased capacity in realizing its goal; in providing consistent service to the public; Expand AJAAT’s features service; Promote dialogue around HIV and AIDS-related aspects in Tanzania
WEBSITE Promote networking with like-minded groups; journalists networks locally and around the world; Promotes access to HIV/AIDS information to local and international researchers; AJAAT website is already linked to search engines like, Google, Yahoo
WEBSITE By the way, AJAAT website editor (Eric Kabenderapictured), is among 16 African journalists recently nominated for CNN Kaiser Family FoundationHIV/AIDS award
STRATEGIC PLAN (1) A roadmap to: Achieving AJAAT’s goal and strategic objectives; Soliciting support of partners on areas prioritized by AJAAT; Effecting an running of the association; Promoting AJAAT’s sustainability through short and long-term planning;
STRATEGIC PLAN Highlights The plan will enable AJAAT enrol into its programs 120 editorial managers and media owners, Provide over 40 journalists’ awards, allocate 80 journalists to rural areas; Write 400 articles from the rural areas written, published and aired
CHALLENGES To have strong secretariat needs staff funding-AJAAT needs support on this area; To ensure editorial managers are sensitive towards HIV/AIDS so as to increase coverage about HIV/AIDS; To ensure HIV/AIDS training manual is effectively used by schools of journalisms for training young-career journalists; Adding Kiswahili language into AJAAT’s website to reach out Kiswahili speakers;
LESSON LEARNT Journalists capacity strengthening enhances their commitment in media advocacy; Team-work can lead achieving intended goals
WAY FORWARD (1) Building a strong AJAAT secretariat; Resource mobilization to implement activities in the strategic plan; Increasing membership and influence schools of journalism to make HIV/AIDS part and parcel of their curricular;
WAY FORWARD (2) Enhancing output of articles by print media, and reaching out to electronic media (TV, Radio) Publishing IEC, BCC materials for journalists and general public; Establishing a production studio for print and electronic media; Widening partnership database in and outside the country;
WAY FORWARD (3) To strongly advocate for issues of male engagement in PMTCT and Care Treatment services; Campaign strongly for HIV/AIDS workplace policies in the media houses in Tanzania; To strengthen collaboration with partners in promoting services at Care Treatment Centers (CTC), Voluntary Counseling Testing (VCT), PMTCT, etc; HIV/AIDS and gender issues;
RECENTLY, WE LAUNCHED THE FOLLOWING TOOLS…….
AND, FINALLY…… Our motto is to see Tanzania Bila UKIMWI becoming a possible dream God Bless You NA Thank you for listening!!! www.ajaat.or.tz