Analyzing a Company`s Competitive Position

SWOT analysis

Nokia :Vision: Voice Goes Mobile….If it can go mobile – it will

:Mission: Connecting People

Nokia’s Strategy in India • Expand mobile voice • Drive consumer multimedia • Bring extended mobility to enterprises

• Clearly defined objectives and goals • Right timing of decisions • Determination and risk taking • Foreseeing and using rising market opportunities • Creating the future

Samsung :Vision: Leading the Digital Convergence Revolution GROWING TO BE THE BEST

:Mission: Digital-ε Company.

Samsung Strategy in India • Aggressively hawking flip-tops and clamshells with polyphonic ring tones and colour screens. • Nationwide distributor and retail presence in the domestic consumer durables market. • Samsung has been associated with the Lakme India Fashion Week (LIFW) for its Mobile Phones. The Company used the LIFW-2005 as a platform to launch its D-500, World’s Best Mobile Phone in the Indian market. • Set up a handset manufacturing facility in India

• Nokia • ..\..\..\IMG_0317.jpg

• Samsung

What is SWOT Analysis • It is a non-financial planning tool.

• It links the analysis in terms of advantages and disadvantages; and the internal and external business environment (in a matrix format). • The Strengths and Weaknesses are defined by measures such as market share, loyal customers, level of customer satisfaction and product quality. • Opportunities are new potential areas for business in the future, such as new markets, or new conditions in existing markets. • Threats describe how the competition, new technology, or other factors in the business environment may affect the business's development.

Three stages of a SWOT analysis 1. 2. 3.

Identify. Draw conclusions. Translate into strategic action.

What it pays to be a business SWOT? • Putting your firm under the SWOT magnifying glass may work wonders If you think your business could be doing better, why not try a SWOT analysis? • SWOT stands for Strengths, Weakness, Opportunities and Threats • By putting your firm under the magnifying glass in such a fashion you may find the way to grow your company or increase your earnings.

SWOT ANALYSIS

Advantages of SWOT Analysis • • • • • • • •

Consolidate strengths Minimises Weaknesses Helps to Grab Opportunities Minimises Threats Facilitates Planning Facilitates Alternative Choices Helps to Innovate Ensure Survival & Success

SWOT Analysis On Samsung and Nokia Strengths of Samsung • • • •

New product concept to rollout in five months Catching the pulse of the consumer, offering good designs & understanding Emotions Heavy investment in technology, product design, and human resources Focus on innovative products for the high-end market.

Strengths of Nokia • • • • • • •

Strength of the corporate brand. Complexity improves its Competitive position Design, the branding and the technology Backwards compatibility - protection from a Japanese onslaught Lending personality to its products (fashion statement) Effective advertisement and market communication Not only a tool for business but being an item of everyday convenience

Weaknesses of Samsung • • • • •

Not pro actively coming out with newer models Lack in product differentiation. Different models at different price points Focus on mass market instead of niche markets Not very user friendly designs.

Weakness of Nokia • •

• •

Lapse has opened up space for smaller competitors Potential threat from Microsoft’s entry into mobile telephony Ericsson- king of wireless infrastructure Design to market takes more time

Opportunities of Samsung • • • • •

Distinguish its service from competitors. Offer product variations Demand for cell phones driven by the service providers or carriers Tie up with service providers Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%.(As per a study report)

Opportunities of Nokia • • • • • • •

Highest growth in markets such as China and Latin America Feature-loaded phones to act as an offset Providing value at a reasonable lifetime cost Life style marketing and segmentation Building a worldwide supplier network Preempting competitors in critical markets Managing competitive interaction

Threats of Samsung •

• • •

Motorola’s dominance in the U.S, Nokia’s popularity in the European market, controlling more than half of the world market Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share. Not keeping track of the new trends in the market Not an accessory and fashion statement

Threats of Nokia • • • • •

Biggest threat - “complacency” “Inflection point” - a disruptive technological change New competitors with different skills and potent brands challenge 3G will increasing competition between suppliers Cheaper midrange models from Motorola and others

One example of S.W.O.T. NIKE SWOT ANALYSIS Strengths: Nike is a very competitive organisation. Phil knight (founder and ceo) is often quoted as saying that “Business is war without bullets”

Weakness: The organisation does have a diversified range of sports products. Opportunities: product development offers Nike many opportunities. Threats: Nike is exposed to the international nature of trade.