BAB LEMBAGA PERIKLANAN

LEMBAGA PERIKLANAN

PENGIKLAN, BIRO IKLAN, MEDIA & PERUSAHAAN JASA RISET PEMASARAN LEMBAGA UTAMA DALAM PERIKLANAN

Lembaga pengendali

Lembaga pemberi jasa

Pemerintah Pesaing

Biro iklan Media PJRP

Pengiklan

Pasar & Perilaku Pasar

Pengiklan Pengiklan

Advertising Manager

Biro Iklan

Media

Advertisement Manager

DEPARTEMEN-DEPARTEMEN DALAM BIRO IKLAN

CREATIVE

MEDIA

• • • •

ART DIRECTOR COPY WRITER VISUALISER LAY OUT MAN

• MEDIA PLANNER • MEDIA BUYER

RESEARCH

• MARKETING RESEARCH

BUSINESS

• ACCOUNT EXCECUTIVE

JENIS-JENIS BIRO IKLAN FULL SERVICE AGENCY INHOUSE ADVERTISING AGENCY THROUGH THE LINE AGENCIES A’A CARTE/AD HOC

FUNGSI BIRO IKLAN  PENANGGUNG JAWAB  PERANTARA AGENCY STAFF COMPETENCES  CREATIVE  OPPORTUNITY MINDSET  FLEXIBLE  ENTREPRENEUR MENTALITY  ABILITY TO LEARN  EQ & NEW MORALITY

JIKA AKAN MENGGUNAKAN MODEL IKLAN :  EXPERTISE  TRUSTWORTHINESS  LIKABILITY ADVERTISING OBJECTIVES :  INFORMATIVE AD  PERSUASIVE AD  COMPARISON AD  REMINDER AD

TERIMA KASIH