- BizBash

BOOTCAMP

Lead By… DR. MARY JO ROSS , CSEP, CPCE

NACE ORLANDO BOARD Ms. Patricia Buchanan • NACE President & • Catering Manager, Buena Vista Palace Mr. Awny Khashoggi • Programs Chair & Owner, Unique Option Ms. Ann Taylor • Affiliate Chair & Owner, A Chair Affair

GOOD MORNING BOOTCAMP! Earn Your Whistle!

SPECIAL EVENTS Special Events Vs. Meetings and Conventions • • • • • •

More theatrical in nature High entertainment component Elaborate audio and visual effects Themed cuisine & Higher quality food and beverages Special effects: fireworks, lasers, pyrotechnics Themed environments • Décor, Catering, Floral, etc.

EVENT TYPES  Sporting Events  Festivals

 Galas/Balls  Commercial Marketing & Promotions  Social: Weddings & Memory Makers

 Entertainment Arts (concerts and live performances)

BOOTCAMP ABC’S A- Anatomy • To understand the Event Anatomy and constructs of developing and planning special events.

B – Business • To source business management techniques, skills, and tools

C – Creativity • To identify sources for creative development

A NATOMY Event Management Body of Knowledge

THANK YOU! JULIA RUTHERFORD SILVERS, CSEP The Oracle

EMBOK Event Management Body of Knowledge

EMBOK: PROCESSES Management Analysis

Communication Decision Optimization Scheduling Risk Analysis

S P E C I F I C A R E A S O F P RO C E S S Registrations Press Accreditation Site Choice Procurement

RFPs: • Request for Proposals

Costing Engaging Speakers Contracting

PHASES OF EVENTS Initiation Planning Implementation Event Closure

ASSOCIATIONS  International Special Events Society (ISES) • Certified Special Events Professional (CSEP)

 National Association of Catering Executives (NACE) • Certified Professional Catering Executive (CPCE)

 International Festivals & Events Association (IFEA)

Meeting Planners International (MPI)

ACTIVITY

MY EVENT I.D.

B USINESS Branding You and Your Product

A BUSINESS PLAN  The business plan should tell a compelling story about your business, explaining who, what, when, where, how and why.  Your plan should be focused and clear. It is not about the number of pages or style of the cover.  The plan should define specific business objectives and goals with general parameters to guide the organization.

A BUSINESS PLAN  Writing a business plan should force logic and discipline into a business.

 A good business plan is a living document. It should be updated regularly.  www.sba.gov

WHAT’S THE PLAN?  Executive Summary  Business Description and Vision  Definition of the Market  Description of Products and Services  Organization and Management  Marketing and Sales Strategy  Financial Management

BRANDING Marketing You and Your Business! The American Marketing Association (AMA) defines a

brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

BRANDING Therefore it makes sense to understand that branding is not about getting your target market

to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their

problem.

BRAND OBJECTIVES Delivers the message clearly Confirms your credibility Connects your target prospects emotionally Motivates the buyer

Concretes User Loyalty

BRAND EXAMPLES

SOURCES  The U.S. Small Business Administration • www.sba.gov

 Service Corps of Retired Executives SCORE • www.score.org  Brand Institute • www.brandinstitute.com

C REATIVITY The Fashion of Events

THE GRAND TOUR GALA Video

EVENT ART Fashion Sets the Stage Photos & Real Art Conferences & Idea Generators Interior Design

Market Trends