Blue Lines and Gradients - The Society for American Music

January 5, 2018 | Author: Anonymous | Category: Arts & Humanities, Music, Music History
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Diapason Ice: Nostalgia Theory and Performance Practice in NHL Organ Music. Antonio Giamberardino M.A. Candidate, Music and Culture Carleton University,

Ottawa, Canada March 11th, 2011

Society for American Music 03/08/11

The Hockey Organ: a Brief History 





03/02/11

Rise of the Secular Organ → 19th century

Orchestrion, Carnival Organs “Omnipresence” of organs in secular places

Source: http://upload.wikimedia.org/wikipedia/commons/5/55/Welteorc hestrion1862.jpg

The Hockey Organ: a Brief History 





03/08/11

Chicago, 1929

Barton Organ Company, Osh Kosh, WI Tremendous Volume

SOURCE: http://www.catoe.org

03/08/11

SOURCE: http://hammond-organ.com

1970s and 80s: The Rise of Rock Music 





03/08/11

1967 – League Begins Expansion Philadelphia Spectrum and Rock Concerts 1980s: Heavy Metal and the “Young Male” demographic

SOURCE: http://philadelphia.about.com

Nostalgia Theory 

Janelle Wilson, Nostalgia : sanctuary of meaning (Lewisburg : Bucknell University Press, 2005)



Origins and “Depsychologization”



Johannes Hofer (1669-1752)

03/08/11

03/08/11

Source: http://hockey-blog-in-canada.blogspot.com

Nostalgia Theory 

Janelle Wilson, Nostalgia : sanctuary of meaning (Lewisburg : Bucknell University Press, 2005)



Origins and “Depsychologization”



Johannes Hofer (1669-1752)

03/08/11

Nostalgia Theory 



 

03/08/11

[A]n intra-personal expression of self which subjectively provides one with a sense of continuity. [A]n interpersonal form of conversational play, serving the purpose of bonding. [A] form of ideologizing or mystifying the past. [A] cultural commodity derived from the experience of a particular age-cohort and transformed into a market segment.

Case Study: the Detroit Red Wings •

From Detroit's Olympia to Joe Louis Arena



2009: Dave Calendine hired on



“Original Six” connection

03/08/11

SOURCE: redwings.nhl.com

“Displaced” Nostalgia •

Wilson: lack of relation between subject and its object



NHL examples: Ottawa Senators and New Jersey Devils



Benefits of nostalgia to its audience

03/08/11

Nostalgia Marketing: For the Benefit of the Brand •

Stephen Brown, Retro-marketing: yesterday's tomorrows, today! Marketing Intelligence & Planning 17/7 [1999] 363-376



Noted nostalgia brands → Coca-cola, Starbucks, Old Spice



The hockey organ and the VW Beetle

03/08/11

Benefits of Nostalgia Marketing Clearly, the pervasiveness of retromarketing has something to do with the companies that are promulgating it, since it doesn't happen all by itself. From an organisational standpoint, indeed, it makes eminent sense to play the heritage card when there is a heritage to play with. In a world where top-notch performance is industry standard in countless product categories – cars, cameras, colas, cornflakes, chinos, cellular phones etc. – the length of one's lineage remains a meaningful dimension of differentiation and, at the same time, a means of positioning the competition as less trustworthy, less reputable, less knowledgeable than the first born.

03/08/11

FIN

03/08/11

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