Cadbury`s advertisement impact

January 14, 2018 | Author: Anonymous | Category: Social Science, Anthropology
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CADBURY’S ADVERTISEMENT IMPACT

COMPANY PROFILE  Founded in 1824 in United Kingdom. Its a 184 year old, young

product.  Cadbury owns 71,657 working minds for the same goal.  Cadbury cemented their presence in India in1948.

MOST LOVABLE ADVERTISEMENTS  KUCH

KHAAS HAI HUM SABHI MAI !!!( The classical Advt. & still the raga continues) PAPPU PASS HO GAYA ( One of the best advt. of last decade)

CONNECTION WITH CUSTOMERS The man who earned a Bournville

Meetha hai khana aaj pehli taarekh hai !!!

VARIOUS MODES OF ADVERTISEMENTS  TELEVISION  BANNER ADVERTISEMENTS

 RADIO  MOBILE ADVERTISEMENTS  DISPLAYS

FINDINGS  Cadbury has maintained its undisputed leadership over the years. It enjoys a

market share of 70% in the chocolate confectionary business in India. Dairy Milk being the best selling line since 1913.

 People are influenced by flavor/taste followed by advertisements, packaging

and brand. Here color and shape are not all influencing people while purchasing Cadbury chocolates.

 The television emerges as the best media for advertisement of chocolates.  Advertisement is the best measure to attract customers to purchase more

while broachers are the least popular one.

 People. are loyal to the brand “Cadbury” as in the absence of availability of

their preferred brand mostly people like to search for it or they are ready to postpone their purchase which is mainly because of quality and taste of Cadbury chocolates

SUGGESTIONS & RECOMMENDATIONS  Company should concentrate more on television for

advertisement, as mostly people get attracted through television only.

 Company should do creative Internet marketing by showing

their presence at Social Networking sites and search engines .

 Since a large number of people purchase chocolate weekly,

therefore this is a huge opportunity for Cadbury to cash upon.

 More of the innovative products like Bytes should be introduced

LIMITATIONS OF THE STUDY  Due to location constraint people from Lucknow were only

administered .Thus the choice may from eastern, western or southern regions of India.  If a person has recently watched an advertisement then some

answers may be biased.

Thank You

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