Changing Face of the Media

January 20, 2018 | Author: Anonymous | Category: Arts & Humanities, Writing, Journalism
Share Embed Donate


Short Description

Download Changing Face of the Media...

Description

Michael Taylor The changing face of the media FBE - Liverpool 12 July 2012

1

My media journey. But what’s yours?

2

You are what you dream

•Early 1970s

3

The local paper…

4

You are what you hear

•Later 1970s

5

You are what you read

•Early 1980s

6

The New Lad

•1990s

7

Growing up…

8

And you …?

9

What were once just papers and magazines… now brands

10

And competing new entrants … with a different model

11

The media market, • • • • • • •

Ads paid for it all Democracy and accountability Information Community service Doing more with less Death of newspapers Self inflicted wounds 12

Editor as brand manager • • • • • •

Speaker Spokesman Presenter Salesman Manager Namedropper

13

Daily news – a hungry beast to feed & a race to cut and paste (quality and commodity of news)

14

Quick test…Here is the news… • Toby Whittaker's firm faces tax investigation •

THE Harley Scott Holdings property business owned by Toby Whittaker is facing an investigation from the tax authorities. The Burnley-based business, which declared a pre-tax loss of £4m on sales of £5.8m in the year to February 28, 2011, states in its newly-filed accounts that it "is currently subject to numerous tax investigations by HMRC". "The outcome of the investigations is uncertain and cannot be quantified at this point," it said.

15

Content was king… • Now, contact is king

16

Business for breakfast

17

• Everyone likes to walk though a door marked private

18

Some tips on appearing at an event • • • • • • •

Do your homework Call other participants Don’t overdo Powerpoint Overprepare Don’t oversell Be polite Be memorable

19

Winning awards!

20

How to win an award • • • • • •

Content of an entry is important But presentation is too Meet the deadline Add extra supporting info Appear human Don’t lie… 21

People and personalities • Business press looks for business heroes • Role models for a new generation • “pop star” style of interview and profile • Lists are good

22

Some classic stitch ups (AKA investigations) • Paul Raymond Versace • Maverick conman • Exposed in Insider • Embarrassing • Detailed story, needed patience 23

Seven golden rules • Now you’re engaged with the media…

24

1. Trust no one • Don’t go off the record. There is no such thing…

25

2. Never say No Comment • You will sound shifty

26

3. You cannot “approve copy” • It insults a journalist’s very being • But you can offer to check anything technical or for facts

27

4. Never link editorial to ads • It also insults a journalist. And doesn’t actually help the advertiser either

28

5. Be in control • Put a set time on the interview. Often this will be pressured anyway • Play hard to get

29

6. The Holy Grail

30

7. Trust no-one • • • •

Don’t get carried away Journalists can lead you into traps Journalists are not your friends It is a rough trade, even in the sleepy business press

31

BBC to MediaCity UK • Some thoughts…

32

Jeff Randall – barbarians at the gate

33

Robert Peston

34

Stephanie Flanders

35

Suralan

36

Theo…

37

BBC Radio 5Live

38

BBC Local radio

39

Commercial radio

40

A few radio tips • • • • •

Have a plan Practice 15 second sound bites Be available Be memorable Be there

41

DIY promotion • • • • •

Blogs Social media Video on your site Newsletters Your own events

42

Social networking: “be in it to win it”

43

Top property tweeters • • • • • •

TomBloxham 7,709 followers Giles Barrie 4,926 Liz Peace 1,017 Chris Brown 1,279 Rebecca Roberts 347 Grant Shapps 54,375! 44

A great blog • • • • • • •

Tips Personality Passionate Regularly updated Consistent Authentic www.philjones.biz/blog/ 45

Social media • You are in control – the biggest question – do you trust your staff? • Beware of social media schizophrenia

46

Video? Just do it, but do it right

47

Thank you for your time Call me anytime 07973 890236 Email me: [email protected] follow me on Twitter @marpleleaf 48

View more...

Comments

Copyright � 2017 NANOPDF Inc.
SUPPORT NANOPDF