Chapter 8 Operational Data Tools

Chapter 8 Operational Data Tools Amy Gahr Brian Romig Jodi Rudden

Data Mining Can Bring Pinpoint Accuracy to Sales Article Overview:  Data Warehouse- a central store of customer data that can be used throughout the enterprise  Data Mining  Campaign Management

 When these tools are implemented correctly, it shows only relevant customers at certain times and provides with up-to-date information  Gives Companies that are online an advantage

Relationship to Chapter 8

FTC Pulls Plug On $100 Million Adware Business

by Gregg Keizer Article Overview  EliteBar and EliteToolBar  Ohio based iwebtunes.com  Java code placed on computers  FTC calls acts unfair and deceptive  $90-$100 million a year  Asked to give wrongful gains back to consumers

How Article Relates to Chapter 8….

Profiling For Profit Article Overview:  Best Buy’s new strategic program  Creating customer profiles  Categorizing each individual store  Targeting typical consumer types  Varies from store to store  Implementing new products and displays

 Relationship to Chapter 8:  Targeting  Personalization and customization  Customer Relationship Management (CRM)