`Classic Resort`?

Southport - England’s Classic Resort

Southport - England’s Classic Resort

Why ‘Classic Resort’? What is a ‘Classic Resort’?

What has been achieved so far? What about the future?

Why ‘Classic Resort’? Need to respond to changing times!

Rising customer expectations Holidays taken abroad Growth in short breaks Shopping as leisure pastime Renaissance of Liverpool and Manchester Cash rich – time poor Increasingly competitive business tourism market

What is a ‘Classic Resort’?

Attractive for its sense of quiet sophistication and its preservation, in a modern way, of the spirit of the traditional seaside resort

What is a ‘Classic Resort’?

Exemplary respect for architectural and environmental heritage Pristine built and natural environment Quality shopping

Quality accommodation Quality food and beverage Vibrant and varied cultural programme

The Story So Far…….. Over £200 million investment over last decade

The Vincent Hotel,Ramada Plaza Hotel, Formby Hall Golf Resort & Spa Southport Theatre & Convention Centre Chapel Street pedestrianisation Lord Street Gardens / War Memorial Pier refurbished plus new tram Promenade - sea defence wall Ocean Plaza leisure & retail centre Marine Way Bridge Eco Centre Dunes Splash World

……. The Future

The Atkinson Southport Market Marine Park Development Lord Street Retail Quarter Kings Gardens

Any Questions?

Target Markets / Products

Leisure Short Breaks / Daytrips •Events •Shopping / Dining •Coast & Countryside

Conferences Golf Group travel

Group Travel Who we Work With • Coach / Bus Operators • Group Travel Organisers

Types of Visit • Day Trips • Short Breaks Based in the Region • Short breaks Based in Southport

What we Offer • • • • • • • •

Coach Drop-off Points Secure Coach Parking Driver Facilities Driver Passport Incentive Scheme Group Discounts to Events and Attractions Meet & Greet Service Discount Voucher books for Passengers Dedicated Travel Trade Officer

Marketing & Promotion • Trade Shows (Best of Britain & Ireland, Great Days Out, Group Leisure Travel Trade Show, Operator Events) • Travel Trade Newsletter • PR • Advertising • Sales (event tickets, attraction admissions etc.) • Website • Print (including Travel Trade Guide)

Industry Recognition • CPT Coach Friendly Status • UK Coach Awards ‘Most Coach Friendly Local Authority’ (Winner 2009 & 2010) • UK Coach Tourism Awards ‘Town or City of the Year’ (Winner 2009, Finalist 2010 & 2011) • CPT North West Annual Dinner Dance held in Southport 2010, 2011 and confirmed for 2012 • Coach Hosts won ‘Team of the Year’ for 2010 at Southport Ambassador Awards in March • Winner of IRU Trophy 2011

Where are we now?

Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Total

2000 36 27 46 163 260 477 608 497 465 173 66 65 2883

2001 61 49 58 179 316 536 759 577 565 213 122 82 3517

2002 58 66 113 195 323 665 581 756 462 273 150 82 3666

2003 42 62 112 238 308 742 656 881 525 285 206 127 4184

2004 62 105 157 244 335 773 621 914 565 310 224 112 4422

2005 86 116 171 218 308 645 672 878 486 291 260 159 4290

2006 83 111 138 301 377 541 826 672 549 343 285 191 4417

2007 159 113 171 299 333 603 784 559 527 314 290 184 4336

2008 194 132 262 231 397 552 784 590 503 312 288 200 4445

2009 152 164 183 241 460 603 797 645 545 312 305 204 4611

2010 178 195 260 318 489 675 705 935 624 376 285 212 5252

Financial Impact • • • •

In 2010 we welcomed 5,252 coaches On average each brought 40 passengers That’s 210,080 visitors Average day spend - £31

Total Economic Impact for Southport of circa £6,612,480