Competing in a Global Environment

Presentation Competing in Title a Global – 01 EnvironmentMonth 2013 June 2013

Competing in a Global Environment Simon Morton Director of Major Events & International Relations

Medal-Winning Nations

2013 World Champs – Host Nations Country

Country

Belarus

Track Cycling

Korea

Rowing

Belgium

Gymnastics (Artistic)

Mexico

Taekwondo

Brazil

Judo

New Zealand

BMX

Bulgaria

Trampoline

Peru

Shooting

China

Badminton

Poland

Weightlifting, Volleyball

Czech Rep

Canoe (Slalom)

Russia

Athletics

France

Table Tennis

South Africa

Mountain Bike

Germany

Canoe (Sprint)

Spain

Aquatics, Handball

Hungary

Fencing, Wrestling

Chinese Taipei

Modern Pentathlon

Italy

Road Cycling

Ukraine

Gymnastics (Rhythmic)

Kazakhstan

Boxing

UK

Triathlon

Nationality of IF Presidents Country

Country

Brazil

Volleyball

Mexico

Shooting

Canada

Table Tennis

Romania

Judo

Denmark

Badminton

Russia

Fencing

Egypt

Handball

Senegal

Athletics

France

Basketball

Serbia

Wrestling

Germany

Modern Pentathlon

Spain

Canoe, Hockey, Triathlon

Hungary

Weightlifting

Switzerland

Football, Rowing

Ireland

Cycling

Chinese Taipei

Boxing

Italy

Gymnastics, Tennis

Turkey

Archery

Jordan

Equestrian

Uruguay

Aquatics

Korea

Taekwondo

Impact of Competition on the Events Market Increasing cost to host events • •

Higher rights fees Less favourable delivery specifications and commercial terms

Increasing supply of events • •

Significantly more product launched into the market Risks to the industry

An immature market • • •

Emotive decision-making Unclear cost/benefits - no established pricing structure Opportunities for strategic investors

Where does the UK stand? Acquired some valuable assets in the last few years…

GB Medals Since Los Angeles 1984

Where does the UK stand? Country

Index

1

China

44,369

2

Canada

39,032

3

Russia

38,137

4

UK

37,421

5

Italy

35,157

6

Germany

28,345

7

USA

24,560

8

Brazil

24,001

9

Korea

23,528

10

France

22,995

Sportcal

70 Major Events Targeted 50% World or European Camps

2.5m Spectators £280m Economic Impact 35% Rio Qualification Flagship event for legacy venues 14 Government support programmes

Top Tier International Events in the UK • • • • • • • • • • • •

2013 World Triathlon Championships 2013 Rugby League World Cup 2013 World Squash Championships 2013 European Team Athletics Championships 2013 Rowing World Cup 2015 World Gymnastics Championships 2015 World Canoe Slalom Championships 2015 European Hockey Championships 2015 European Eventing Championships 2015 IPC World Swimming Championships 2017 IPC World Athletics Championships 2017 IAAF World Athletics Championships

• • • • •

2013 ICC Champions Trophy 2014 Commonwealth Games 2014 Ryder Cup 2015 Rugby World Cup 2019 Cricket World Cup

Issues for UK and Europe Europe in decline? • • •

European nations hosting fewer events Growth East Europe vs decline West Europe? Fundamental inequalities that favour European nations

Operating environment • •

Ease of doing business in Europe? Complex mix of stakeholders

Issues for UK and Europe “I will say something which is crazy, but less democracy is sometimes better for organising a World Cup. “When you have a very strong head of state who can decide, as maybe Putin can do in 2018… that is easier for us organisers than a country such as Germany, where you have to negotiate at different levels.” Jerome Valcke, FIFA Secretary General

Issues for UK and Europe Europe in decline? • • •

European nations hosting fewer events Growth East Europe vs decline West Europe Fundamental inequalities that favour European nations

Operating environment • •

Ease of doing business in Europe? Complex mix of stakeholders

Opportunity for greater European collaboration? • • •

Traditional dominance of Europe coming to end? Other countries well-resourced and well-organised European opponents need to become allies