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CTSA Communications Activities Thomas T. Fogg MS MPH Kameha Kidd, PhD March 2010

Communications KFC

Recent meeting in Rockville, March 4-5, 2010 Several action items underway, two items to point out today: – Development of a CTSA Consortium Internal Communications Plan – Communication of CTSA Science Advances

Communications and the CMG CMG mission: to help increase the efficiency and effectiveness of the CTSA Consortium CMG approach: – Initial focus on three principles of operation – project tracking, portfolio analysis, and communications – Flexible and adaptive, working with the CCEC and Consortium to integrate and establish a matrix for communication and information exchange

“Tiger Teams” from the Communications KFC will develop an internal communications plan for the Consortium, working with CMG

The Problem The CTSA consortium is a highly complex, diverse, dispersed organization – – – – – – – –

CCEC/CCSC CC CHOC 5 strategic goal committees 13 key function committees Many subgroups Over 100 active projects 46 member institutions, plus the NCRR Over 2000 faculty and staff

Effective, efficient communication is critical to carrying out the CTSA mission

Communication Source Groups Source Groups – – – – – –

CCEC/CCSC NCRR leadership and staff SGCs CC CHOC KFCs Developed

Needs of each group differ dramatically “Tiger Teams” from Communications KFC will be formed to address each communications source group – Report to Communications KFC Steering Committee – Vet recommendations with source group leadership – Report progress to CCEC and CMG

Developing a Plan Needs assessment – survey/interviews with source group

Plan development – data-driven – build on Dixie Baker Plan/strawman communications plan – integrate with existing tools

Plan implementation – vehicles or tools – standards or policies

Steering Committee from Communications KFC Tom Fogg (Rochester) Kameha Kidd (NCRR) Michele Maclay (North Carolina) Jamie Racklyeft (Michigan) Bob Rice (Ohio State) Stacey Scirocco (Yale)

Communication of Science Advances

Session on science advances and other highlights – NCRR Office of Communications and Office of Science Policy – Defined types of information how utilized (science advance vs highlight) – Shared efforts to identify, track, and communicate information

Communication of Science Advances

Moving forward: – Coordination between NCRR and CTSA Communications representatives – Developed CTSA Science Advance Template – Submission of science advances to NCRR Office of Communications and Program Official – Continue to post these and other highlights to the CTSA wiki

CTSA Science Advance Template PI Name Institution Project Title Background Advance Public Health Impact Statement NIH Directors theme(s) relevance CTSA Strategic Goal relevance How CTSA Enabled Advance Grant Support Publication Citation and Link (if applicable)