Dr. Aneesha Sharma

RD-506, Purva Riviera, Marathahalli, Bangalore-560037 M: +91-9986296120 [email protected]

R: +91-80-41651487

Dr. Aneesha Sharma Design Researcher & Visual Designer

Academic Qualifications 2006-2012:

PhD, Industrial Design Centre (IDC), IIT-Bombay

1997-1999:

M.Des (Visual Communication), Industrial Design Centre (IDC), IIT-Bombay

1992-1997:

B.F.A (Applied Arts), Sir J.J. Institute of Applied Arts, Mumbai

Awards: 1984-1992: National Scholarship for Drawing and painting from Department of Culture, Government of India. Guru-Shishya: (Master-Apprentice) Scholarship for children gifted in the Arts from age 10-18.

Work Experience Total Experience: 13 years in Design and Education 2012-2014:

Senior Faculty at Srishti School of Art, Design and Technology, Bangalore.

2003-present:

Branding and UX Design Consultant, Aadya Design

2005-2006:

Adjunct Professor, Symbiosis Institute of Design (SID), Pune

2000-2003:

Visual Designer, National Informatics Centre, New Delhi

1999-2000:

Web Designer, Rediff on the Net, New Delhi

Doctorate 2006-2012: IDC, IIT-Bombay I have recently completed my Doctorate from IIT-Bombay where I have researched on the topic of 'Phenomenon of letting go in Visual Arts and Design: Exploration into self-transformative creative experiences'. Area of work: Creativity and Innovation, Experiences of creation, Phenomenology of Selftransformation, Art and Design.

Areas of Research Interest: Design Thinking, Creativity and Innovation, Creative and Aesthetic experiences, Research in Design, Qualitative Research Methods, Design education and curriculum design.

1

Publications: 1. Investigation of Creative Experience of Creator and Aesthetic Experience of Viewer in Design, Research into Design: Supporting Sustainable Product Development, Research Publishing, Singapore, ISBN: 978-981-08-7721-7 (2011) 2. Investigating the experience of ‘letting go’ in creative process of designers, Research into Design: Supporting Multiple Facets of Product Development (Pp.86-93), Research Publishing, Singapore, ISBN: 978-981-08-2277-4 (2009) (with Ravi Poovaiah) 3. A Heuristic Inquiry into the phenomenon of ‘letting go’ in creative process of designers, Qualitative Research on Illness, Wellbeing and Self-Growth: Contemporary Indian Perspectives, edited by Dr.Kumar Ravi Priya and Dr.Ajit K. Dalal, (in print: ISBN: 978-1-13-802037-5)

Conferences: 2011:

International Conference on Research into Design (ICoRD '11), 10-12 January, 2011, Indian Institute of Science (IISc.), Bangalore, India. Paper presentation: Investigation of Creative Experience of Creator and Aesthetic Experience of Viewer in Design

2010:

National Workshop on Qualitative Research Methods: Potential for the Science of Well-Being and Self-Growth, 24-27 February 2010, Department of Humanities and Social Sciences, Indian Institute of Technology, Kanpur, India. Paper presentation: A Heuristic Inquiry into the phenomenon of 'letting go' in creative process of designers

2009:

International Conference on Research into Design (ICoRD '09), 7-9 January 2009, Indian Institute of Science (IISc), Bangalore, India Paper presentation: Investigating the experience of 'letting go' in creative process of designers.

2008:

National Seminar on 'Research Methods - as inspirations for design', 8 November 2008 at IDC, IIT-Bombay, Mumbai, India Presentation: Research methodologies in Qualitative Research

Talks, Seminars and Workshops: 2014:

NIAS (National Institute of Advanced Studies), Bangalore

Invited talk on “Phenomenon of letting go: A peek into creative experiences of artists” for open public Workshop on “First and Second person Research Methods” for PhD students

S-Labs, Bangalore

Workshop on “ Visual Design for Digital Interfaces” for

2

graduate students

2013:

NID, Bangalore

External Jury of PG, Visual Communication Students at NID

IIM-Bangalore

Workshop on the topic of “Creative thinking for Innovative Problem Solving” for graduate students

(Indian Institute of Management)

2008:

IDC, IIT-Bombay (Industrial Design Centre)

2005:

VNIT-Nagpur (National Institute of Technology)

2001

IDDC, IIT-Delhi (Industrial Design Centre)

National Seminar on “Qualitative Research Methods” for Graduate (M.Des) students National Workshop on “Teaching and Learning methods” for AICTTE, All India Engineers Teacher-Training Program Workshop on “Toy Design” for Graduate (M.Des) students

Teaching Experience: I have 3 years of Teaching experience on topics related to Foundation Studio, UX design, Visual Communication, and Liberal Arts. June2012-present: Srishti School of Arts, Design and Technology, Bangalore Senior Faculty Member of Planning Committee for Doctoral program 2005-2006:

Symbiosis Institute of Design, Pune Adjunct Professor Curriculum Design for UG Design Program

Professional Experience Brief Brand Strategy and Identity design: I have consultancy experience in strategy design for marketing and business development through robust and targeted business branding solutions. This involved market research analysis, competitor research, client needs analysis and Market Positioning.

User experience design/Interaction design: I have worked on consultancy projects for design of desktop/web applications. The works included design of content, interaction, Usability and visual Design from the ideation to execution process while keeping in mind the PDLC process constraints.

Design for Print: I have experience in consultancy projects, which involved designing for Brand and for varied client requirements in the area of print and publications.

Design for Online media: I have worked on numerous projects for design of online media which includes portal and website design, the projects functioned for multiple purposes from online-presence, for branding, to e-commerce and online shopping.

3