Enterprise Journalism

Enterprise Journalism

Review 

Lead

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Nutgraph

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Quote

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Background Information (1,2,3,etc)

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Kicker

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Secondary Information

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Three-part edit (Does it make sense, can it be shortened, AP Style and Grammar)

Grammar issues In-text citation

Quotes

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For news stories, simply state where you got the information inside the body of the story.

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Only place marks around what was actually said.

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Do not use parentheses. Ever.

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Direct quotes are only used for information directly taken from a person or physical source

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Comma inside quote.

Examples: According to a report in the New York Times

According to a story posted on MSNBC.com Jones was killed instantly, according to a Sanford Police press release.

Examples: “This is an ongoing investigation,” said Davis. “I think so,” said Robinson, a freshman majoring in accounting. “It depends on how thing are at the time.”

Enterprise Journalism Defined 

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Stories based entirely or almost entirely upon the research of an individual journalist. The journalists develops an idea for a story – based upon an observation, tip or fact – then begins process of reporting and writing story.

Process 

Same as any other story. Difference is, no one is telling you what to do.

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Longer, more in-depth enterprise pieces may be called investigative journalism.

Examples of Enterprise Journalism 

Update on a project or proposal (building, new major, etc.).

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Story on new hire.

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Story looking into a new show or fashion line.

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Piece on instances of racism within a police department.

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Story on a person’s triumph over drug abuse.

Sidebar Defined 

A sidebar is a shorter companion piece to a larger story.

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In newspapers or magazines, they generally run next to or near the main piece.

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Examples 

Sidebar on an injury suffered by a player during a game.

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Sidebar on a minor vote passed during a meeting.

In broadcast, they run after the main piece.

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Sidebar on the opening act of a concert.

Sidebars are useful when a reporter has information that, while relevant, may not fit within a main piece.

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Sidebar on new menu changes for a story about a restaurant chain.

No Excuses 

Stories are out there. You just have to make the effort to find them.

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Think about something you have observed.

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Think about something you have heard happening elsewhere. Is that applicable locally?

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Think about a disturbing statistic you learned. Does that have any relevance to the local community?

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Follow-up on gossip.