Exploring Adoption as Consumer Choice

February 2, 2018 | Author: Anonymous | Category: Arts & Humanities, Performing Arts, Drama
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Adopter-dog interactions at the shelter Behavioral and contextual predictors of adoption Alexandra (Sasha) Protopopova, MS, PhD Candidate, CPDT-KA University of Florida

What do consumers want?  Not straight forward!

 What is choice?  Entering your shelter, looking longer at dog, taking dog out

of kennel, adoption, keeping the current dog  How do we measure choice?  1. Surveys  2. Observational methods  3. Experimental designs

Choice while at the shelter In-kennel selection

Out-of-kennel selection

Choice while at the shelter In-kennel selection

Out-of-kennel selection

In-kennel selection  Survey  Don’t bark, be in the front, temperament is important (Wells & Hepper, 1992)

 Observational study (Protopopova et al., submitted to PLOS One)  N = 300

 Front of kennel  Face forward  No walking back and forth  No leaning and rubbing on enclosure

How about out-of-kennel selection?  Survey (Weiss et al., 2012)  What did the dogs do right before adoption?  ANSWER:  Approached and greeted  Licked  Jumped on them  Wagged their tails

 What about

observational research?

Out-of-Kennel Selection  We observed 250 interactions between potential adopters

and shelter dogs  Aims:  1. Can we find behaviors that increase likelihood of adoption?  2. Can we find behaviors that impede adoption?  3. Are there other non-behavioral variables that are important?  4. How do people interact with dogs  (Who are these people and why did they think they adopted / not adopted the dog?)

Methods  Alachua County Animal Services

 250 interactions  151 different dogs and 154 potential adoptive families

Data collection  Followed potential adopter

 Filmed entire interaction until adoption/ non-adoption

decision reached  Video coded on ethogram  25% double coded

Behavior Accepting Petting Rejecting Petting Human Toy Play

Operational Definition Dog does not walk away when person touches or strokes dog Dog walks or darts away when person reaches for dog Dog engages with toy that is held by person or runs towards the toy when it is thrown and brings back to person

Ignoring Play Initiation Independent Toy Play Human Play

Dog walks away or otherwise ignores initiation of play by person (through toy or body) Dog engages with toy away from the person Dog engages with playing person by play bowing, barking, light mouthing, jumping. No toy involved

Attending To Person Dog is facing person, looking in direction of the person. Proximity is not necessary Accepting Food Rejecting Food Obeying Command

Dog ingests food when given or thrown by person Dog ignores food when given or thrown by person Dog complies with a command (i.e. sit, down, shake, get off, stop it, give, come here, etc.)

Disobeying Command Lie In Proximity Sit In Proximity Mouthing Person Jump On Person Barking

Dog does not comply with command Dog is lying down within an arm’s reach (~1 m) Dog is sitting within an arm’s reach (~1 m) Dog places teeth on person Dog places both front feet on person simultaneously and somewhat forcefully Dog emits a bark

Post-interaction survey  Demographic information on adopter (head of household)

 Did you plan to bring a dog home today?  What will be the purpose of the dog?  Other pets? Household members? Children?

 Why did you adopt this dog?  If behavior  which behaviors did you like?

 Why did you not adopt this dog?  If behavior which behaviors did

you not like?

Protopopova, A., Wynne, C. D. L. (2014).

Some descriptive stats  35% of interactions ended in adoption

 62% of dogs taken out only once  People like different dogs/adopt dogs that they like right away  1 dog taken out SEVEN times! (Pretty but badly behaved?)

 Average duration of interaction:  7.9 minutes (no difference in adoption/ non-adoption)

Protopopova, A., Wynne, C. D. L. (2014).

What predicts adoption?  Morphology? NO  Presumably, people already made their decision based on

morphology during in-kennel selection 70

70

60

60

50

50

40

40

30

30

20

20

10

10

0

0

Not adopted Adopted

Protopopova, A., Wynne, C. D. L. (2014).

What predicts adoption?  Location of interaction? YES

BEST

Percent dogs in the outcome category

80 70 60

50 Not adopted Adopted

40 30 20 10 0 Indoor room

Small outdoor

Large outdoor

Protopopova, A., Wynne, C. D. L. (2014).

What predicts adoption?  Intention to adopt a dog in general? YES 100 Percent of dogs in the outcome category

90 80 70 60 Not adopted Adopted

50 40 30 20

10 0 No intention

Intention

Protopopova, A., Wynne, C. D. L. (2014).

What predicts adoption?  Dog’s behavior? YES 5.0%

Ignoring Play Initiation

4.5%

Lying in Proximity

7.0%

4.0% Percent time spent

8.0%

6.0%

3.5% 3.0%

5.0%

2.5%

4.0%

2.0%

3.0%

1.5%

2.0%

1.0%

0.5%

1.0%

0.0%

0.0% Not adopted

Adopted

Not adopted

Adopted

Protopopova, A., Wynne, C. D. L. (2014).

Who were the potential adopters?  Female (58%)

 Young (37% under 25 yrs)  Lived with more than 2 other people (54%)  Did not have children (54%)

 Already had other pets (58%)

 No demographic category was more likely

to adopt

Protopopova, A., Wynne, C. D. L. (2014).

Survey results- Why did you choose to adopt this dog?

Protopopova, A., Wynne, C. D. L. (2014).

Survey results- Why did you choose to adopt this dog?

Protopopova, A., Wynne, C. D. L. (2014).

Survey results- Why did you choose to adopt this dog?

Protopopova, A., Wynne, C. D. L. (2014).

Survey results- Why did you choose to NOT adopt this dog?

Protopopova, A., Wynne, C. D. L. (2014).

Survey results- Why did you choose to NOT adopt this dog?

Protopopova, A., Wynne, C. D. L. (2014).

Survey results- Why did you choose to NOT adopt this dog?

Summary: How do people chose dogs at shelters?  Preconceived notions on what they want ( untested hypothesis)

 In-kennel selection (20-70 sec)  Morphology is important! Size, breed, coat length, and age matters  Behavior: Front of kennel, facing front, no excessive locomotion, no

rubbing on kennel  Out-of-kennel selection (8 min)  Behavior: Lie down in proximity, don’t ignore play signals from adopter  Location: smaller is better  Mindset of adopter: needs to be willing to take the dog home today!

Experimental Assessment  Correlation ≠ Causation!

 If we train dogs and arrange appropriate conditions, would

adoption increase? Experimental Group

ADOPTION RATE

Control Group

Training Dogs for Out-of-Kennel Interactions  Target behaviors  Lie down next to potential adopter

EASY ENOUGH…

 Don’t ignore play initiation by the adopter

MY SOLUTION: Ask the dog what kind of play it prefers (individual preference assessment of play) Encourage the potential adopter to engage with the dog in preferred play style Measure likelihood of adoption

Experimental Assessment  Experimental condition  Small interaction area  Step 1: allow the dog to potty  Step 2: play with preferred toy  Step 3: leash the dog and sit on bench  Short leash next to adopter  Reinforce laying down with treats

 Control condition  Off-leash in a large area containing various

toys and agility equipment

Structured Out-of-Kennel Interactions Increase Adoption Rates  Observed 160 interactions

Percentage Adopted

 Χ2= 4.22, P = 0.03

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Control

*

Experimental

Structured Out-of-Kennel Interactions Increase Adoption Rates  Observed 160 interactions

Percentage Adopted

 Χ2= 4.22, P = 0.03

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Control

*

Experimental

Summary: How do people chose dogs at shelters?  Preconceived notions on what they want ( untested hypothesis)

 In-kennel selection (20-70 sec)  Morphology is important!  Behavior: Front of kennel, facing front, no excessive locomotion, no

rubbing on walls  Out-of-kennel selection (8 min)  Behavior: Lie down in proximity, don’t ignore play signals from adopter  Location: smaller is better  Mindset of adopter: needs to be willing to take the dog home today!

Summary: How do people chose dogs at shelters?  Preconceived notions on what they want ( untested hypothesis)

 In-kennel selection (20-70 sec)  Morphology is important!  Behavior: Front of kennel, facing front, no excessive locomotion, no

rubbing on walls  Out-of-kennel selection (8 min)  Behavior: Lie down in proximity, don’t ignore play signals from adopter  Location: smaller is better  Mindset of adopter: needs to be willing to take the dog home today!

Summary: How do people chose dogs at shelters?  Preconceived notions on what they want ( untested hypothesis)

 In-kennel selection (20-70 sec)  Morphology is important!  Behavior: Front of kennel, facing front, no excessive locomotion, no

rubbing on walls  Out-of-kennel selection (8 min)  Behavior: Lie down in proximity, don’t ignore play signals from adopter  Location: smaller is better  Mindset of adopter: needs to be willing to take the dog home today!

What should you do?  Know your adopters!  Demographics  Mindset

 Encourage dogs to come forward

to greet adopters

 Simply give them a treat

 Structure interactions  Bring treats and leash  Know which toys individual dogs

like  Encourage lying down

References  Protopopova, A., Mehrkam, L. R., Boggess, M. M., Wynne, C. D. 







L. (Submitted). In-kennel behavior predicts length of stay in shelter dogs. PLOS One. Protopopova, A., Wynne, C. D. L. (2014). Adopter-dog interactions at the shelter: Behavioral and contextual predictors of adoption. Applied Animal Behaviour Science, 157, 109-116. Protopopova, A., Wynne, C. D. L. (Submitted). Improving inkennel presentation of shelter dogs: A case for a Pavlovian treatment. Journal of Applied Behavior Analysis. Weiss, E., Miller, K., Mohan-Gibbons, H., Vela, C. (2012). Why did you choose this pet? Adopters and pet selection preferences in five animal shelters in the United States, Animals, 2, 1-17. Wells, D., & Hepper, P. G. (1992). The behaviour of dogs in a rescue shelter. AnimalWelfare, 1(3), 171-186.

Thank you! Alachua County Animal Services Maria Brandifino, Nathaniel Hall Undergraduate research assistants at UF  Rachel Bradley, Caroline Leibrecht, Courtney Alexander, Kissel Goldman, Devin

Caballero, Austin Folger, Jessica Vondran, Monica Perdomo, Nancy Ordax, Steph Junco, Sarah Weinsztok, Keila Ames Photo credit: Beth Zavoyski, ACAS volunteers, Dory Rosati

[email protected]

Supplemental Slides

Validated Brief Toy Assessment  2 min acclimation period to the enclosure off-leash

 Present toys consecutively in a random order  3 times each toy  If dog engages in oral contact with toy, the experimenter offers a

treat to get the toy back  The number of contacts for each toy is counted  Retain only toys that are played with at least 2/3 times

Tennis ball

Fleece rope

Squeaky vinyl toy

Plush toy

Brief Toy Assessment  Play in the Brief Toy Assessment predicts play with that toy

and in general in naturalistic observations  Example of two subjects:

Derby

Spartan

1 0.9

Proportion of Play

0.8 0.7 0.6

0.5 0.4 0.3 0.2 0.1 0 Ball

Squeaky Brief Assessment

Rope

Plush

Average Naturalistic observation

1 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0

Ball

Squeaky

Brief Assessment

Rope

Plush

Average Naturalistic observation

Video coding  103 interactions coded so far… (64%)  Lengths of interactions: Control- 8.5 min, Experimental- 7.3 min

16%

*

14%

*

12% 10%

8% 6% 4%

*

2%

0% Ignoring Play Initiation

Human Toy Play Control

Human Play

Independent Toy Lie in proximity Play

Experimental

Improving in-kennel behavior Simply tossing treats is enough!

Relative Percent Difference in Medians during Probe Trial of Inappropriate Behavior

100% 80%

60% 40% 20% 0% -20%

-40% -60% -80% -100%

Operant

Pavlovian

*

Control

Protopopova, A., Wynne, C. D. L. (Submitted).

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