1
t e e h s t c Fa FMCG
September 2014
Factsheet FMCG
To reach today’s and tomorrow’s informed consumer, choose for NRC
NRC Media NRC Media offers a cross-media platform consisting of various types of media. With NRC Handelsblad, nrc.next, nrc.nl and our apps, we can reach today’s and tomorrow’s decision-makers more effectively than any other media brand. These decision-makers have a particular interest in the automotive industry. They also generally buy more expensive cars than average. Our media provide this target group quality journalism, enabling readers and users to put their decisions in the right context. This means you can reach out accordingly to the target groups of your interest. You can naturally achieve this with advertisements in print and online, as well as with events, our high-end luxury & lifestyle glossy magazine DeLUXE, and the responsive websites of NRC Reader and NRC Q. This is how we continuously succeed in capturing the loyalty of today’s and tomorrow’s decision-makers.
NRC profile Digital reader profile NRC Handelsblad1): - 51% occasionally read daily newspapers on the computer - 17% read daily newspapers on a tablet more than two days a week nrc.next1): - 43% occasionally read daily newspapers on the computer - 18% read daily newspapers on a tablet more than two days a week
Quality contact Time spent reading NRC Handelsblad1): - 41 minutes during the week - 55 minutes during the weekend Time spent reading nrc.next1): - 24 minutes nrc.nl2): - 7 minutes per visit - 3 pages per visit
1) NOM Print Monitor 2013-I / 2013-II 2) Google Analytics monthly average Q1 2014
Factsheet FMCG General readers profile NRC Handelsblad
nrc.next
Absolute reach
nrc.nl
Average for NL population 13+
Gross annual income (of those employed) Print
1,071,0003)
Online
5,198,0004)
NRC Handelsblad
Gender Male
59%
58%
53%
49%
Female
41%
42%
47%
51% nrc.next
Age 27%
Aged 65 years and above Aged 50-64
35%
12%
12%
24%
24%
22%
Aged 35-49
18%
Aged 20-34
12% 8%
13%
NRCH1)
nrc.next1)
Aged 13-19
18% 24%
31%
29%
26% 22%
Social class
7%
10%
nrc.nl
nrc.nl2)
average NL.13+
26%
Education University/higher professional level
72% 69% 49% 31%
1) NOM Print & Doelgroep Monitor 2013-I / 2013-II 2) Dutch Digital Media Measurement monthly average Q1 2014
up to 51,500
40%
65%
from 51,500 to 65,000
11%
13%
from 65,000 to 77,500
11%
9%
from 77,500 to 102,000
17%
8%
102,000 or more
21%
5%
up to 51,500
45%
65%
from 51,500 to 65,000
15%
13%
from 65,000 to 77,500
12%
9%
from 77,500 to 102,000
14%
8%
102,000 or more
14%
5%
A (high)
21%
12%
B1
40%
39%
B2
21%
21%
C or D (low)
18%
28%
3) NOM Print Monitor 2013-I / 2013-II net reach for NRC Weekend, NRC Handelsblad and nrc.next combined 4) Google Analytics monthly average Q1 2014
Specific readers profile NRC Handelsblad
nrc.next
Average for NL population 13+
Believe that products people buy should not be a burden on the environment
81%
78%
67%
Very interested in cooking and cuisine
34%
36%
29%
Use the newspaper as a source of information on nutrition
19%
13%
9%
Drink wine at home at least once a week
41%
28%
22%
Spend at least EUR 100 a week on shopping
34%
30%
24%
Spend more than those around them on food, cosmetics and toiletries
30%
31%
25%
Use environmentally-friendly or organic food products
50%
50%
35%
Source: NOM Print & Doelgroep Monitor 2013-I / 2013-II
Factsheet FMCG Print
Online
NRC Handelsblad
nrc.nl
5x per week Monday to Friday Reach: 496,000 readers1) Paid-for circulation: 199,2622)
Pageviews per month: 33 million4) Visitors per month: 5,2 million4)
NRC Weekend
NRC Q
Weekend edition of NRC Handelsblad featuring Economy, Opinion & Debate, Science and Lux sections.
A new, digital initiative with a special emphasis on business news, available on all devices via nrcq.nl.
Every Saturday Reach: 822,000 readers1) Paid-for circulation: 265,1583)
Pageviews per month: 1,3 million5) Visitors per month: 460,4435)
DeLUXE
NRC Reader
6x per year Reach: 822,000 readers1) Paid-for circulation: 265,1583)
Active users per week: 29,0006) Number of sessions per week: 200,0006)
nrc.next
‘In Beeld’ app
5x per week Monday to Friday Reach: 262,000 readers1) Paid-for circulation: 65,3772)
Active users per week: 12,0006)) Number of sessions per week: 31,0006)
next zaterdag [next Saturday]
NRC Carrière [NRC Career]
Every Saturday Paid-for circulation: 23,3593)
nrc.nl/carriere + nrccarriere.nl: Pageviews per month: 815,2134) Visitors per month: 193,2024)
Independent, high-quality national newspaper offering a balanced perspective on national and international news.
High-end luxury & lifestyle magazine full of style, aspirations and people with an international reputation. Each edition has a guest editor.
High-quality national newspaper for new-generation news consumers. Sassy and controversial, with brief news items and background articles.
Every Saturday, a weekend edition of nrc.next is published. With a specially designed section “Offline” for Sundays.
Website with relevant national and international news, as well as blogs and longreads from our NRC editorial staff.
Every morning a new edition with the 8 best articles, providing depth, background and commentary to the news. Available via the responsive website nrcreader.nl or as application for iPhone and iPad.
Topical news photos selected by the NRC editorial staff.
Cross-media labour market platform consisting of the Career section in nrc.next, the Economy section in NRC Weekend and the nrc.nl/carriere and nrccarriere.nl websites.
1) NOM Print Monitor 2013-I / 2013-II 2) HOI certified annuals 2013 (including replica) 3) Own figures for average Q1 2014 (including replica) 4) Google Analytics monthly average Q1 2014 5) Google Analytics monthly average June-July 2014 6) Own figures for average Q1 2014
Advertising with NRC Media Your account manager will be happy to advise you on the options. NRC Media
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