Farmbook Suite - E

Farmbook Suite Developing Agricultural Advisory Services For Smallholder Farmers Shaun Ferris

Our Opportunity • Helping Farmers to shift from traditional farming methods and thinking into being more commercially minded • Sharing information to inform farmers in better decision making and measure the value of our extension work.

Our Challenges • Developing tools that help Field Agents to become business advisors as well as production specialists. • AND • Convincing Managers to see VALUE in investing in new technologies and being part of a data driven management process

Hierarchy of Support Manages the data System Uses the took kit To help farmers

Manager

Field Agent

Adopts new technologies and methods using results

Farmer Group

Outcome: Improved production and market performance

Value chain partners

Market

What do farmers what to know? 1. How do I grow more? • Farm size, cash, fertility, water

2. How can I sell more? • What are my market options?

3. What is my Yield GAP? • Benchmark with local yields?

4.How much will upgrading cost? • Planning scenarios

5.What could I earn?

Farmbook digital services

e-Valuate

REGISTERING CLIENTS BASELINE DATA

EASIER AND MORE ACCURATE DATA COLLECTION

FASTER DATA TRANSFER

REAL-TIME DECISION-MAKING

Digital Forms for data Capture

CONTEXT Famer Segments Raising productivity Increasing income Improving resilience

5% 25%

Market Push 65%

Market Pull

Linking farmers to Markets Farmer Coop

GROW

Trainer

Trainer

Field Agent

Field Agent

Farmer Group

BUILD

Market Trainer Field Agent

RECOVER

Farmer Group

e-learning

STANDARDIZED TRAINING

Training is first focused on the Field Agent

Manager

Field Agent

Farmer Group

Market

Building SMART Skills for Field Agents Introduction to the 5 skills

Innovation Finance

NRM

Marketing

Group Organization

Field agents access training through face to face and e-learning processes

14

Monitoring Distance Learning

e-mapping

MAPPING SERVICE DELIVERY

Field Agents Record Service Delivery

e-biz planning

BUSINESS ADVICE

FARMBOOK ICT APPROACHES FOR TRAINING, AGRIBUSINESS AND M&E

Farmer facing information

What can you do with Farmbook • • • • • •

Register farmers into groups Assess profitability of target products Develop and share Business plans Track business progress Record sales Provide reports to farmers and cloud

Participatory Business Planning Tools

Farmbook Profit assessment

Technology Partners Monitoring Evaluation and Learning

Analytics & Mapping

Portfolio Management

Farmer Tools

Biz planner

Open Data

Building Digital Extension Services • Configure a package of services – Map tools to a common data model

• Provide standard training to field force – Monitor effectiveness

• Target training to support farmer segments – Monitor services delivered

• Provide business information to farmers – Monitor farmer market performance – Record progress against standard methods

• Privatize information services – Assess service costs and value against investments