Marisa Calvi-Rogers Business/Marketing Teacher DECA Advisor Executive Board Connecticut DECA
[email protected] 860-628-3229 x.361
MARKETING “Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.” ~Drucker “This customer focused philosophy is known as the 'marketing concept'. The marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires.” ~Barwell
Best Practice Approach is to supplement your Marketing Program with DECA!
MARKETING AND DECA—CO-CURRICULAR DECA: Mission: Prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management.
By leveraging their DECA membership, members can become: ACADEMICALLY PREPARED for college and careers in marketing, finance, hospitality or management
COMMUNITY ORIENTED by gaining an appreciation for the benefits of service and their potential impact on the community and world PROFESSIONALLY RESPONSIBLE with ethics, integrity and high standards
EXPERIENCED LEADERS by practicing key leadership skills such as goal setting, consensus building and project management. High school chapters are recognized and chartered by the state or provincial association and must be authorized by the local school and advised by a faculty member responsible for course content in one of areas identified above. Source: www.deca.org
HOW? STEP 1: Create a DECA Chapter STEP 2: Plan a Chapter Activity Community Service Project – all members become involved in raising money for a charity, however, 1-3 students document the project in the Community Service Project Event. STEP 3: Become the Marketing Resource for Your School Give your marketing students the opportunity to use their skills in real projects that benefit your school community
STEP 1 – CREATE A DECA CHAPTER Contact William Leete, State DECA Advisor at
[email protected]
Visit an established DECA Chapter High School Visit the National DECA website at www.deca.org Visit the Connecticut DECA website for up-to-date information at www.ctdeca.org
Attend the Fall Leadership Conference or State DECA Competition to experience the excitement! See handout “Activate your Chapter in Three Easy Steps”
STEP 1 – CREATE A DECA CHAPTER Elect Officers Schedule Meetings Start small with activities For example, see attached list from Southington High School
Partner with other clubs within your school DECA/FBLA Haunted House and Halloween Party DECA/National Honor Society Pasta Supper to raise money for American Cancer DECA/ FBLA Volleyball Tournament to raise money to send competitors to National Competition
Partner with business people from your town (Advisory Board)
STEP 2 - PLAN A CHAPTER ACTIVITY Event Guidelines
# of Participants
Written Exam
Entry Length
Presentation Time
Sample Event
DECA Images Resources
Community Service Project
1 to 3
No
30 pages
15 mins.
CSP
CSP
Creative Marketing Project
1 to 3
No
30 pages
15 mins.
CMP
CMP
Entrepreneurship Promotion Project
1 to 3
No
30 pages
15 mins.
EPP
EPP
Financial Literacy Promotion Project
1 to 3
No
30 pages
15 mins.
FLPP
FLPP
Learn and Earn Project
1 to 3
No
30 pages
15 mins.
LEP
LEP
Public Relations Project
1 to 3
No
30 pages
15 mins.
PRP
PRP
CONNECTION : DECA PROJECT AND MARKETING CURRICULUM As students learn concepts in marketing , they are able to apply those concepts while completing the DECA project. For example, assume your chapter has decided to enter in the Community Service Project. HINT: Plan for the work on the project to be done in sections over four months or so.
COMMUNITY SERVICE PROJECT Pick a charity (September) Plan fundraisers (October to January) Miracle Minute Car Wash Pasta Suppers etc…. Seek Administrator Approval Document in the Competitive Event format (October to February) Students do one section at a time Create Oral Presentation (February) PowerPoint Boards
COMMUNITY SERVICE PROJECT I. EXECUTIVE SUMMARY - One-page description of the project II. INTRODUCTION A. Historic background of the selected community service or charity B. Description of the local DECA chapter, school and community III. CONTRIBUTIONS TO A NEEDED COMMUNITY SERVICE OR CHARITY A. Description and purpose of the project B. Rationale for selecting the community service or charitable project C. Description of the benefits of the project to the chapter and chapter members’ understanding of leadership development, social intelligence and community service
COMMUNITY SERVICE PROJECT IV. ORGANIZATION AND IMPLEMENTATION A. Organizational chart, member involvement and job description B. Description of the project and documentation C. Impact goal for the beneficiary V. EVALUATION AND RECOMMENDATIONS A. Evaluation of the project B. Impact of the community service or charitable project C. Recommendation(s) for future projects VI. BIBLIOGRAPHY VII. APPENDIX
STEP 3: BECOME THE MARKETING RESOURCE FOR YOUR SCHOOL Brochures
Invitations Certificates Business Cards Marketing Plan for events Promote a sports camp or event in the Arts Promote a fundraiser for another organization etc….
BEST PRACTICE BECAUSE…
Hands-on experience with a real business style project
Positive public relations opportunity for your students, department and school
Opportunity to build skills Teamwork Communication Management Organization Leadership
BEST PRACTICE BECAUSE… Brings the concepts from the textbook to life Opportunity to compete in an academic competition Opportunity to travel Opportunities to provide back to your school and your community See handout “Connecting Curriculum, Courses and DECA”
