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MEDIA PACK Q4 2013 RAJAR

RADIO CLYDE GLASGOW & THE WEST Radio Clyde TSA

Radio Clyde has greatest coverage of Glasgow and the West:- reaching from as far as Dunblane, Stirling Dunoon and Largs, to Irvine, Kilmarnock and East Ayrshire.

RADIO CLYDE CLYDE 1 The number one radio station for Glasgow & The West by a country mile. Clyde 1 plays ‘More Hit Music’ and is the home of Bowie @ Breakfast and Superscoreboard - the number one nightly phone-in for Scottish football fans. Clyde 1 has an integral role in the life of our listener with first class entertainment, up to date information, creativity and most importantly LOCALNESS. Clyde 2 Clyde 2 plays ‘The Greatest Hits’ across Glasgow and the West of Scotland. Led by Robin Galloway at Breakfast, Clyde 2 reflects the area for the over 40s with strong lifestyle content, news and information as well as local, national and international guests.

Source: RAJAR 2014 Q3 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2 *Stations marked do not cover the entire Clyde TSA

RADIO CLYDE Facts & Figures Clyde 1’s core audience is 25-44 year olds, playing more hit music; bringing the biggest music events to Glasgow and providing unrivalled news & sports coverage and local information. Clyde 2’s core audience is 35-54 year olds with an eclectic mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by. Clyde 1 is the market leading radio station in Glasgow and the West.

Radio Clyde reaches out to more listeners in Glasgow and the West than any other commercial broadcasting company. Listeners to Radio Clyde are tuning-in on average for 8.5 hours across the week.

Source: RAJAR 2013 Q4 based on the Clyde 1 TSA ^ Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2

THE RADIO MARKETPLACE GLASGOW & THE WEST Weekly reach (000s) in the Clyde TSA

^Total Radio Clyde

644,000

Clyde 1

580,000

Real Radio Scotland *

374,000

Capital FM Scotland *

352,000

Smooth Glasgow

256,000

Clyde 2

168,000

Classic FM

143,000

talkSport 96.3Real XS (Rock) Absolute National

106,000

*

70,000 27,000

453,000 ^Radio Clyde listeners do not listen to Real Radio 389,000 Clyde 1 listeners do not listen to Capital FM 127,000 Clyde 2 listeners do not listen to Smooth Glasgow

Source: RAJAR 2013 Q4 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2 *Stations marked do not cover the entire Clyde TSA

THE FACT and THE FIGURES Clyde 1 TSA You could fill Hampden over 12 times With weekly listeners to Radio Clyde 644,000

Superscoreboard reaches more listeners than any other dedicated sports show In the area

With 314,000 listeners Bowie is No 1 at Breakfast in Glasgow and the West

All Clyde 1 Shows are No 1 in the marketplace

Source: RAJAR 2013 Q4 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2 *Stations marked do not cover the entire Clyde TSA: Shows refer to Reach in the the Clyde 1 TSA and the Clyde 1 show time bands

RADIO CLYDE Demographics. Weekly Reach (000’s) in the Clyde TSA

311

Female

140

Male

120

333

129

117

124

115 89

100

70

80 60 40 20 0

15-24

523,000

25-34

35-44

‘Main Shoppers’

Source: RAJAR 2013 Q4 based on the Clyde 1 TSA ^ Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2

55-64

C2DE

290

listeners identified as

45-54

344

ABC1

65+

102.5 CLYDE 1 Demographic Profile (%) in the Clyde TSA 60 55

%

50 45

22

20 15

C2DE

25

MALE

30

ABC1

35

FEMALE

%

19

40

19

10 Gender

Socio-Economic

580,000 CLYDE 1 LISTENERS

Source: RAJAR 2013 Q4 based on the Clyde 1 TSA

19 21

1152 CLYDE 2 Demographic Profile (%) in the Clyde TSA %

60

%

50 40

18

15

C2DE

13 ABC1

10

FEMALE

20

MALE

30

26

0 Gender

Socio-Economic

168,000 CLYDE 2 LISTENERS

Source: RAJAR 2013 Q4 based on the Clyde 1 TSA

7 21

LISTENERS vs READERS GLASGOW & THE WEST Readership/Reach (000s) in the Clyde TSA

644.000

Radio Clyde 580.000

Clyde 1 Clyde 2

West only

168.000

494.000

Daily Record 354.000

The Sun 122.000

Evening Times

102.000

The Herald Hamilton Advertiser 156 Greenock Telegraph East Kilbride News 74 Paisley Daily Express

44.000 31.000

22.000 17.000

Radio Source: RAJAR 2013 Q4 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) comprises Clyde 1 and Clyde 2 Press Source: SCOTTISH SUN WEST COAST NRS Argyle & buteJuly 2012 – June 2013 AIR ALL OTHER PRESS TITLES JICREG As AT 1st Oct 2013 based on Area AIR Clyde TSA *Publications show readership within Clyde TSA or their West Edisition only

DIGITAL Web, Mobile & E-marketing. 100 90 80 70

(000’s)

60

189,000+

CLYDE 1 MOBILE APP DOWNLOADS

CLYDE 1.COM MONTHLY UNIQUE USERS

50 40 30 20 10

0

102,000 AVERAGE MONTHLY ONLINE LISTENS

52,000+ CLYDE 1 VIP’s (DATABASE)

Source: CMS STATS. FEB 2014

FACEBOOK Analytics. 70 60 50

20 10

MALE

30

35 - 44

40

FEMALE

%

14%

9% 23%

21% 32%

0 Likes

25 - 34

89,000 + LIKES

154,500 WEEKLY REACH Source: Facebook Analytics, February 2014