Founded

IBM Japan Marketing & Communications Market Development and Insights Internship Opportunities

About IBM: IBM Corporation

IBM Japan

Corporate Headquarters:

Japan Headquarters:

Armonk, New York, USA

Nihombashi Hakozaki-cho,

Founded: June 16th 1911

Chuo-ku, Tokyo, Japan

Chairman, President & CEO:

Founded: June 17th 1937

Virginia M Rometty

Japan General Manager: Martin Jetter

Revenue (2013): 996 Billion USD

Sales (2013): 8,805 billion Yen

Gross Profit (2013): 164 Billion USD

Income (2013): 973 billion Yen

Deployment: 170 countries

Domestic Locations: 86

Research Labs: 12 locations

Research Labs: 2

Employees: Approximately 431,212 1

About IBM: From Software Solutions, Business & IT Consulting Services, Hardware, Outsourcing & Financing, IBM offers our clients expertise in all areas of technology by leveraging our vast global network. This is all made possible by a highly respected Research & Development team.

Services

Software

Hardware

R&D 2

What is MDI: Market Development and Insights influences the strategy and direction of IBM

Emerging Opportunities

Mergers & Acquisitions

Segment Targeting

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Competitive Threats

MDI consults with senior leaders in Strategy, Marketing, Sales & Corporate Development to help IBM grow

Behavior Change

Strategy

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What We Do: Japan Market Development provides insights that give business leaders the confidence to take actions to drive growth

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As trusted business advisors, we provide strategic guidance

…by leveraging our deep market expertise and competitive insights

 Define strategic priorities for business areas based on insights from market opportunity and competitive analysis  Help leaders solve critical business issues inhibiting growth  Recommend improvements to our marketing and sales strategies

 Develop a deep understanding of the Japanese IT market and ecosystem  Identify market trends, key shifts, and opportunities in new and existing markets  Analyze the competitive landscape including competitor strategy, performance, partnerships, and deals  Take a strategic view of the market players and advise our leaders on how to navigate the landscape  Reveal growth and whitespace areas to extend IBM’s value proposition

Candidates: MDI

SKILLS: • Strategic and analytical thinking … to identify issues and solutions for complex business problems • Communication skills … to effectively tell a compelling story about the market and implications for IBM • Ability to learn quickly … to adapt to new situations and quickly develop fact-based insights on new business areas • Relationship building ... to collaborate with business leaders and global colleagues to tackle critical business issues 5

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