guddibaji - Idara-e-Taleem-o

January 9, 2018 | Author: Anonymous | Category: Science, Health Science, Pediatrics
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2012 & Beyond

ARSHIA KHURSHID MANAGER SKILLS & LIVELIHOOD BAHAWALPUR.

Guddi Bajji -Introduction •

Guddi Baji project is a perfect example of creating livelihoods for youth in a sustainable manner



It is an extensive program through which young women (aged 18-30) as Guddi Bajis will benefit two ways – − by selling Unilever brands & beauty services to women in their vicinity

− by mobilizing incentives tied to sales of Unilever brands, which will help them establish their own beauty parlors/enterprises

Who are Guddi Bajis ? •

Guddi Bajis are energetic & articulate women who are aware of hygiene and beauty facts, the specific brands & are enthusiastic about sharing information with many more



This program will give Guddi Baji the opinion leadership they need to sell & promote Unilever beauty brands



Guddi Bajjis are women with an entrepreneurial spirit who are interested in earning a dignified livelihoods



They are carefully headhunted by BRC from rural areas/villages by virtue of the aforementioned qualities

A Unique Partnership

Idara-e-Taleem-o-Aagahi (ITA) began the program in collaboration with the Technical Education & Vocational Training Authority (TEVTA), Unilever Pvt. Limited (UPL) Pakistan and the Department of Schools – seeking Government Secondary Schools as hosts in districts Rahim Yar Khan and Bahawalpur in 2010 and 2011. MOU with TEVTA sehttp://www.tevta.gop.pk/mous/mous.htm#publicprivate

Selection Criteria •

Matriculate (grade X)



Belongs to a village having a minimum population of 5000 and maximum 10000 i.e. 700 – 1500 HHs



Confident & Presentable



Desire to grow & earn extra income



Eager to work with UPL for 3-years at least



Agrees that if she leaves the contract then she will pay back the course fee (Rs.12000) Will act as messengers of social change delivering Seven Key Messages



Trainings Venues and Status of GUDDI BAJI Phase 1 Sr. No.

Town

1

Uchsharif

2

Yazman

3-

Ahmadpur

TRAINING VENUE

Training Status

GOVT GILRLS HIGHER SECONDARY SCHOOL

Training of a batch of 33 completed.

GOVT GILRLS HIGHER SECONDARY SCHOOL

Training of a batch of 30 completed

GOVT.PRIMARY SCHOOL

Training of a batch of 32 in progress

Accomplishment of Guddi Bajis Expert at application of Mehndi, Make-up, Facial, Hair cutting & 30 different of styling, Manicure & Pedicure, etc

Modalities, Scope & Scale Selling beauty services

Selling Unilever brands Rewards against sales

900

2012 (2012)

2500 2013 (2013)

4000 2014 (2014)

6500 2015

(2015)

Towns Targeted in 2012 Sr. No

District

Sr. No

District Rahimyarkhan

District District Faislabad

1

Rahim Yar Khan

15

Faisalabad

2

Liquat pur

16

3

Sadiq Abad

17

4

Zahir pir

5

Khan pur

18

Bhawana

District Bahawalpur

19

Chiniot

6

Bahawal pur

20

Samundari

7

Hasilpur

8

Khairpur Tamewali

21

Mandra

DISTRICT Lodhran

22

MURREE

23

RAWALPINDI

Chak Jhumra Tandliwala District Chiniot

District Rawalpindi

9

KAHROR PACCA

10

LODHRAN

24

Pattoki

11

Mailsi

25

KASUR-1

26

Patooki-2

27

KASUR 2

28

KHUDIAN

District Multan 12

Multan-2

13

Shujabad

14

Jalal pur peerwala

District Kasur

GUDDI BAJI ORGANOGRAM

RMs/ DMs

SEVEN KEY MESSAGES THROUGH GUDDI BAJI ACROSS PAKISTAN

Wash hands before meals and after using the toilet

Send children, especially girls, to school at the right age

Exclusive breastfeeding of infants for the first four months. No use of bottles, teats or pacifiers.

Registration of Children at Birth

Ante-natal care for pregnant mothers and immunization of children

Practice family planning; engage with the local Lady Health Worker (LHW).

Respect for Environment.: conserve water, minimize use of plastic bags; plant your own vegetables

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