Identifying Cross Selling Opportunities

January 8, 2018 | Author: Anonymous | Category: Business, Management, Sales
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Achieving the add-on sale September 2011

September 2011 | Cross Selling Opportunities

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Discussion Topics • The Art of Cross Selling • Discovery Is Key • Campaigns and Ancillary Products & Services • Why It Matters

September 2011 | Cross Selling Opportunities

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The Add-on sale Turn a $2,500 project into a $3,000 sale Your customer calls to say you have been awarded a brochure job for a new product they are offering. Think opportunity. Counter cards, window signage, possible product labels, floor signage… the list is endless. Increasing the sale with high value, high margin products,

will increase your bottom line and the value your customer sees in you.

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The Add-on sale How to add increase every invoice by 20% • Provide new product/service ideas early in the process • Print examples • Promote your application variety

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Do ask. Do tell. Look behind the curtain for more work You already have the customer. You may already have the repeat job. Don’t hesitate to ask more questions, but remember to be honest about your capabilities. What else can you bring to this customer? Your knowledge.

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E-mail Blast:

Launch Microsite:

Promotion e-mail blast with discount

Online presence to support launch

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Breaking Down a Campaign: Where’s the Revenue? As a print service provider, there are

• Project management

plenty of potential revenue streams if

• Print production

you have the right capabilities or

• Database management

partners.

• Variable programming • Website development • Video production • Design & Copywriting • Mailing and more…

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So you may be wondering…

Why does what you’re telling me really matter to my business? What does it mean for me on a daily basis?

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Flexibility: Having the ability to adapt to market shifts.

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We can help…

Mohawk MakeReady provides practical tools and actionable information for digital printers like you. Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.

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