Instructional Message Design: Video



Embryo and Sperm Banking for Leukemia and Lymphoma Patients



Wendy’s Hot Drinks



Passive Activity



Linear Activity



Production Value



Cognitive Overload



Procedural –CAUTI



Conceptual– Health Care Reform



Interpersonal– Coaching Capabilities



Attitude– CLABSI

http://bjclearn.org/TeachingMethods/?page_id=44



Videos can be more than just demonstrations– Berg Balance



Screen demos can be more than just screen shots– CSOD help



Still images and stop motion can be options– Sharps Safety



Interactive Video is becoming mainstream– Obamacare



Script – outlines what you want said o Audio that users will hear o Talent needs to know pronunciation, tone and inflection, pauses,

Example 

Storyboard– outlines what you want seen o Visuals that will cue or highlight content o Angles and shots that the camera operator needs to take o Where to stand and what actions for talent to take,… o How everything needs to be pieced together is needed for post

production Example



Consider your resources and talent options



Write script for the ear and not for the eye



Don’t forget CLL or Media Services



Practice and conduct a dry run



Use Word or other tools to facilitate reviews

Knowledge Type

What do you need to represent?

What does that mean for your script/storyboard

Procedural

Steps • Sequence and order • Critical information– don’t do this, or this is important

Images of the steps– you need audio/text content in synch with these steps. Highlights, priming, dual coding and transitions will all help prep user.

Conceptual

Key elements/attributes of the concept

Graphic analogies and metaphors; examples and non-examples. Highlight and connect these elements with audio/text and other effects.

Interpersonal

Verbal and nonverbal information about these interactions.

Stories and role playing– highlight and connect these to real world situations. Make sure talent knows nonverbals to model. Intros, summaries and debriefing activities will help user organize information.

Attitude

Belief or attitude to value Activities the model this belief

VIP talking/selling or impactful stories. Synching charts illustrating key facts, images supporting the story. Develop theme to use through video or course.