Introduksjon til strategi

SOL040

Strategic management Inger Stensaker Pedagogisk seminar May 20, 2014

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Introduction to strategic management

• Characteristics of strategic decisions - Future-oriented - Complexity & uncertainty

• Students learn - To formulate business strategy, corporate strategy, international strategy - To apply analytical frameworks and models

• Focus on application of theory in practice

Case-based approach 2

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Topic for 2014 – how CSR impacts strategic decisions

• Lectures in aud.max - Theory, with examples from practice - Corporate guests talk about how CSR impacts their strategy

• Two case seminars - Group-based training in smaller auditoriums (TAs) - Written case report, presentation & discussion

• Case-based home exam - Strategic analysis of firm-of-choice (5000 words) - Independent group work (no feedback)

• Individual exam - Case format on final exam - Assesses ability to apply strategy theory in practice

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Case 1: Statoil • Theoretical framework: competitive analysis • Case material handed out wk 4 - Information package developed together with Statoil & McK - Written case report (2000 words) due wk 5 - Case seminar wk 6. Presentations & discussion. Specific roles. - Feedback on written report handed back.

• Guest lectures: - CEO Helge Lund, Statoil - CSR responsible Natasha Blisson, Statoil - Partner Eivind Johansen, McKinsey

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Case 2: Live Arctic

• Theory: resource-based theory

• Case handed out wk 7 - Information packaged developed in collaboration with Live Arctic - Written case report (2000 words) due wk 8 - Case seminar wk 9. Presentations and discussions. Alternate roles. - Feedback on written report handed back.

• Guest lecture - Andreas Friis, social entrepreneur & ex. NHH student

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Key success factors for case seminars • wrt students in the course - Well-structured time frames for students - Assign roles to everyone in the seminar

• wrt TAs - Recruiting the right TAs - Extensive preparation with TAs • Team up the TAs & clarify TA role • Coordinate - ONE VOICE • Use of examplars to prepare feedback

• wrt course instructor - Be available for TAs prior to and during case seminars - Attend all aud.max sessions and as many case seminars as possible For home exam case: Q&A forum on It’s learning

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