Kelly Brownell

January 16, 2018 | Author: Anonymous | Category: Science, Biology, Neuroscience
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Marketing Research To Make a Difference Kelly D. Brownell Yale University

www.YaleRuddCenter.org

DIRECTOR Kelly Brownell

DEPUTY DIRECTOR Marlene Schwartz

WEIGHT STIGMA

LEGAL

SCHOOLS

Rebecca Puhl

Jennifer Pomeranz

Kathryn Henderson

PUBLIC POLICY

FOOD MARKETING

ECONOMICS

Roberta Friedman

Jennifer Harris

Tatiana Andreyeva

COMMUNICATIONS Andrea Wilson

A Top Down Approach Global Action Federal Action

State Action Local Action The Individual

The Local Innovation Approach The Individual Other People Public Opinion

Institutions

Government

Who Are The Change Agents And What Will It Take To Activate Them?

Potential Change Agents Parents NGOs Legislators AGs

Courts Litigators

Needed For Activation? Outrage Public Support, Funding Public Support

Support & Legal Grounds Creative Legal Theory Opportunity

Timely and Strategic Legal Research e.g., Speech vs. Conduct

Toys in Kids Meals

Ken Yeager County Supervisor Santa Clara County, CA

Eric Mar San Francisco Board of Supervisors

Two Attorneys General Vermont Attorney General Connecticut Attorney General

Vermont Attorney General

William Sorrell

Connecticut Attorney General

Richard Blumenthal

Amer J Public Health, 2011

Likely Steps •

Identify change agents



Develop coordinated research plan



Focus on strategic goals



Broad view of research Quick strike studies Legal research Polling



Ask “what will it take for change?”

Specific Possibilities •

Strategic, well-timed polling



Framing studies



Studies documenting children as prey



Legal/Research links (e.g., misleading)



Addiction & hijacking the brain



Neuroscience & marketing

Potential Change Agents Parents NGOs Legislators AGs

Courts Litigators

Needed For Activation? Outrage Public Support, Funding Public Support

Support & Legal Grounds Creative Legal Theory Opportunity

www.YaleRuddCenter.org

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