Launch the Venture – Patrick Vernon

January 5, 2018 | Author: Anonymous | Category: Arts & Humanities, Communications, Marketing
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Launching the Venture “Top Launch Program in the Country - 2006”

Patrick Vernon: LTV I Teams Randy Myer: LTV II Feasibility Ted Zoller: LTV III Business Planning LTV IV Financing

LTV Description Team Building Aug 18 – Oct 5

Feasibility Oct 19 – Dec 7 Business Planning Jan 11 – Feb 22

Financials March 15 – April 26

• Four-part series of courses • Teach, empower and inspire entrepreneurial teams at UNC • Commercial businesses and social ventures • Students, faculty, staff or other; at least one UNC liaison • Lectures, workshops, panels, speakers and expert coaching and mentoring

LTV Phases Team Building Aug 18 – Oct 5

Open enrollment Lectures and Panels

Outcomes Team and LTV II Application

Application due Oct. 1 20-24 Teams Lectures and Coaches

Outcomes Feasibility Assessment & Elevator Pitch

12-16 Teams Lectures and Cohorts

Outcomes Preliminary Plan and Venture Pitch

6-8 Teams Workshops and Investor Relations

Outcomes Financials and Lunch Plan

Fall Break

Feasibility Oct 19 – Dec 7 Winter Break

Business Planning Jan 11 – Feb 22 Spring Break

Financials March 15 – April 26

LTV I • Opportunity Recognition and Team Building • Intro to LTV; not a pre-req • Goals: recognizing opportunities – Better LTV II application – Assembling a team to apply for LTV II

MBA 848A Website http://www.unc.edu/courses/2009fall/busi/848a/001/

LTV I Topics • • • • • • •

Value proposition Market potential Return Team Competitive advantage Business model Return

LTV I Speaker Panels • • • •

Former LTV students RTP Entrepreneurial Community Entrepreneurial Finance Entrepreneurial Marketing

+ team building sessions

LTV Phase 2 (Randy Myer) Team Building Aug 18 – Oct 5

Open enrollment Lectures and Panels

Outcomes Team and LTV II Application

Application due Oct. 1 20-24 Teams Lectures and Coaches

Outcomes Feasibility Assessment & Elevator Pitch

12-16 Teams Lectures and Cohorts

Outcomes Preliminary Plan and Venture Pitch

6-8 Teams Workshops and Investor Relations

Outcomes Financials and Lunch Plan

Fall Break

Feasibility Oct 19 – Dec 7 Winter Break

Business Planning Jan 11 – Feb 22 Spring Break

Financials March 15 – April 26

TODAY’S DREAM

SHOULD NOT TURN INTO THIS

“Feasibility” Means 1. Value Proposition is Compelling 2. You Picked the Right First Market Segment 3. Enough Customers Will Buy or Use It at Your 4. 5. 6. 7.

Price Your Product/Service is Viable and Beneficial Your Product/Service Is Competitively Superior Your Competition is Minimal or Asleep The Market is Large and Growing

Date Topic

10/19 Value Proposition Review

LTV II

10/26 Segmentation 11/2

Market Research/Concept Testing

11/9

Competitive Analysis

11/16 Industry Analysis

11/23 Revenue/Rollout Plan/Feasibility 11/30 Intellectual Property/Regulatory 12/7

"Elevator Pitch"

Outcome: Feasibility Assessment & Elevator Pitch

Resources ● Faculty Advisors/Professors ● Outside Coaches – one per two teams ● Industry experience ● Entrepreneurial experience ● Coaching experience

● Outside Judges (Investors) ● Investment experience ● Advisory experience

● Customer Research Resources ● Industry Research Resources

● Applicants ● Open to Faculty, Staff, Students

● Teams Accepted ● ● ● ● ●

Applying

Team of at least two members (lead must be UNC) Must attend class Made progress on research or launch Serious about pursuit High potential opportunity (vs lifestyle)

● Potential Team Members/Recruits ● MBA (Masters of Bus Administration) students ● MAC (Masters of Accounting) students ● Friends and Colleagues

LTV II Applicants

Teams Accepted Student Teams Faculty/Staff Teams Total Students Average Per Team Team Recruits Coaches

2006-7 66 19 8 11 37 2.0 8 9

2007-8 39 24 14 10 79 3.3 19 12

2008-9 35 20* 14 6* 58 3.2 16 10

LTV Phase 3 & 4 (Ted Zoller) Team Building Aug 18 – Oct 5

Open enrollment Lectures and Panels

Outcomes Team and LTV II Application

Application due Oct. 1 20-24 Teams Lectures and Coaches

Outcomes Feasibility Assessment & Elevator Pitch

12-16 Teams Lectures and Cohorts

Outcomes Preliminary Plan and Venture Pitch

6-8 Teams Workshops and Investor Relations

Outcomes Financials and Lunch Plan

Fall Break

Feasibility Oct 19 – Dec 7 Winter Break

Business Planning Jan 11 – Feb 22 Spring Break

Financials March 15 – April 26

What is Business Planning? • • • • •

Strategic Plan Technical Plan Operations Plan Marketing Plan Management Team

Outcome: Business Plan & Venture Pitch

Business Planning Phase Learning Model  Systematically develops business model and plan to prepare them for launch.  5M’s: Meaning, Model, Market, Management and Money  Leverages an experiential coaching model for expert evaluation of draft business planning deliverables.  Stepwise deliverables with “iterative” retooling, input of instructors, coaches and peers. Course outcomes are market readied business plans prepared for external capitalization and launch.

Session Lineup

LABS

CLINICS Week 1

Meaning and Model: VP & Business Model

Concept and Needs Assessment

Week 2

Market: Marketing Plan

Benchmarking, VP and Business Model

Week 3

Money: Unit Economics and Venture Buildup

Marketing Plan

Week 4

Management: Implementation and Management

Unit Economics

Week 5

Pitching and Communicating Your Deal

Implementation and Management

Week 6

Launch Tourney Round Robin and Legal Clinic

Cohort Design Coaching and Entrepreneurial Expertise Life Sciences

Commercial

Sustainability

Social

What is LTV IV: Financing? • • • • • •

Financial Plan Pro Forma Projections Benchmarks Milestones Financing Sources Investor Approach

Outcome: Launch Plan & Financials

TerraDotta

asklepios

CelluChip, Inc.

BioPharmaceuticals, Inc.

Questions? LTV II Deadline today midnight [email protected] www.unc.edu/cei/launch Patrick Vernon: LTV I Teams Randy Myer: LTV II Feasibility Ted Zoller: LTV III Business Planning LTV IV Financing

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