Lindsey Spiess, Communications Consultant Office: (316) 491-8487 [email protected]
Purpose To support the HCI Grantees with media and marketing strategies to build awareness, support and influence local health policy, decision makers, and behavior change in their communities and across the state of Kansas. Ready for use after:
Your policy goal has been established.
Community engagement and activation strategies have been developed.
Individuals who have direct influence over your successful outcome have been identified and prioritized for direct engagement.
One Tool in the Community Change Framework
Overview Tips & Tricks Real-Life Examples Customizable Templates
Goal of Content: Useful, Effective, Current
Available on KHF Website (http://kansashealth.org)
Downloadable templates to customize
Updating and expanding on ongoing basis
All knowledge levels
Use independently or with Lindsey Spiess
Thank you to contributors!
Glimpse of What’s Inside Section 1: Strategic Communications
Communication planning Developing organization's communications strategy and messages
Section 2: Earned Media
Finding and building relationships with reporters Developing a pitch and approaching a reporter News releases Media advisory How to invite reporters to your event Media interviews Unfavorable media coverage Photo release form Newspaper opinion editorials Editorial board visits Letter to editor News conference
Glimpse of What’s Inside Section 3: Social Media
Creating an online presence with social media Facebook, Twitter, LinkedIn
Section 4: Paid Media
Types of paid media Print ads TV commercials Radio commercials Paid online searches
Section 5: Media List
Newspaper Outlets & TV stations
Questions & Feedback Welcome! Lindsey Spiess, Communications Consultant Office: (316) 491-8487 [email protected]
Next: 3:45 p.m. Concurrent Breakout Sessions Maximizing Earned Media — Konza Town Hall (This Room) Lathi De Silva Vice President-Director of Brand Reputation Sullivan Higdon & Sink
Jessica Richardson Brand Reputation Manager Sullivan Higdon & Sink
Strategic Communications — Flint Hills Room (2nd Floor) Blythe Thomas Vice President for Communication Kansas Health Foundation
Sarah Green Consultant Kansas Health Foundation
Social Media Strategies to Achieve Your Goals — High Plains Room (2nd Floor) Cat Poland Free Range Writer and Strategist