Market Research Powerpoint Presentation

January 23, 2018 | Author: Anonymous | Category: Social Science, Political Science, Government
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Market Research

Market Research – What is it? Gathering information on (for example)… …finding new markets

…evaluating public opinion …gaining insight into customers’ decisions

Types of market research

1. PRIMARY RESEARCH Research carried out in the field directly by the surveyor. Methods include…

… questionnaires and focus groups.

2. SECONDARY RESEARCH Collating research data that has already been published. Sources include…

… Statistics NZ and government reports.

Questions: Closed vs Open Closed questions have yes/no answers and are collated for graphs and statistics… This is quantitative research

Open questions ask for opinions… This is qualitative research

Asking the right people the right questions

A survey is only as good as its questions and the people it targets. The questions and those who are asked them need to be relevant to the company’s market and aims.

Find out more with Business.govt.nz: Business.govt.nz provides free access to a wide range of resources, including tools and interactive content. It acts as a gateway to government and private sector business information, news and services. Next steps: • Before buying a business • Assess the health of your marketing • Cash flow forecasting • How much money do you need to start a business? • Quick start business plan tool

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