Maximizing-MD-VoteBuilder

January 18, 2018 | Author: Anonymous | Category: Social Science, Political Science, American Politics
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Maximizing MD VoteBuilder Brandon Cloud, MDP Data and Political Director [email protected] | 410.269.8818

Agenda • Background of VAN • Where does data come from? What data is included?

• Cost Structure • Central Committee Usage • Basic Features • Phone Banks, Mailings, Walk Lists, Volunteers

• Advanced Features • Scores • Phone Features • MiniVan

Glossary of Terms VoteBuilder (VAN) Software which allows users to manipulate and utilize the State Database of registered voters

Background of VAN Registration Form

State Board of Election

DNC Appends

Data File exported, given to MDP

Voterfile

Voterfile • List of registered Voters • Includes Voter’s Voting History and Method • Includes Voter’s Contact Information • Includes Voter’s Party

DNC Standardization MDP Acquires File from BoE

MDP Gives Data to DNC

MDP Ensures Accuracy DNC Loads to Staging Area, checks data

DNC Appends Information

DNC Standardizes Information

DNC Standardization • Check Districts, Vote History, Vote Method, Number of Voters and Voter Statuses • Standardize Format of Parties, Vote History, and Precincts • Address Standardization (a key to Matching)

DNC Appends Appends • Ethnicity/Religion • Census Data • Geocodes for Walking • Primary and Second Phone Appends • National Change of Address (NCOA) • Address Types • Consumer Enhancements • Deceased File Matching

Cost Structure Statewide • $8,600 Congressional/Large County Executive • $4,300 State Senate and At-Large House of Delegates • $2,300 Split House of Delegates District (like 37A/B, 35A/B) • $1,150 County Council • $600-1,150 depending on the size of the county Smaller races (including municipal) are also available and range in price depending on size

Cost Structure Cost Includes: • One time fee through entire election cycle • Any training necessary • As many individual user accounts under the Committee as needed • Ongoing support/troubleshooting

Central Committee Usage • Maryland Democratic Party provides free access to each County Central Committee • The Chair of the Central Committee is the arbiter of access • Using VAN Central Committees can recruit and track volunteers, track donors, build and retain information about attendees to events, and of course- contact voters

Basic Features

Basic Features

Quick Look Up

Quick Look Up

Quick Look Up

Create A List

Create A List

Create A List

Create A List

Cutting Turf

Cutting Turf

Cutting Turf

Cutting Turf

Creating Walk/Call Lists

Creating Walk/Call Lists

Creating Walk/Call Lists

Creating Walk/Call Lists

Creating Walk/Call Lists

Other Tasks with “My List”

Other Tasks with “My List”

Other Tasks with “My List”

Other Tasks with “My List”

Other Tasks with “My List”

Other Tasks with “My List”

Data Entry

Data Entry

Data Entry

Data Entry

Data Entry

Data Entry

Advanced Features

Advanced Features

Advanced Features

Advanced Features

Advanced Features

Advanced Features

Advanced Features

Advanced Features

Scores

Scores • Scores are models created using many different data points • They attempt to take traditional targeting and increase the effectiveness by adding new dimensions • For example not all 0-3’s and 3-3’s are created equal- so the model improves upon that

Scores

Scores

Scores

Scores

Scores- Types of Models • Attitudinal • • • • • •

General attitude positions Specific issue positions Ballot initiative support Persuadability Knowledge about issues Interest in politics

• Demographic • Marital status • Religiosity • Ethnicity

• Behavioral • Turnout • Donor • Responsiveness to programs • Early voters

Scores- where models are most useful • Where programs include large volume of voter contact • More contacts, more scope for efficiency gains to have impact

• Where traditional tools are lacking or less effective • Where targets are harder to intuit • Primaries • Candidates who buck partisan trends • Cross-cutting issues

Scores- how do they scale? • Probability Scores • Are the probability of an individual having the modeled attribute

• Ranked Scores • Are how much more or less likely someone is to have the modeled attribute than others in the scored population

Scores- final thoughts • Scores/microtargeting are a means not an ends • There are no awards for losing an election while using the most advanced microtargeting

• Important to match the right tool to the right job

Maximizing MD VoteBuilder Brandon Cloud, MDP Data and Political Director [email protected] | 410.269.8818

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