Media Bias PowerPoint

January 21, 2018 | Author: Anonymous | Category: Arts & Humanities, Writing, Journalism
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Media Bias Is there such a thing?

One of the most popular sports today is to bash the media for “the media bias.” 



The most common claim is that the media are too liberal. But some politicians feel that the media are too conservative.



So, is there a “media bias”?



And, if so what is it?

I submit that there is no such thing as a “media bias.” 



It is simply a cop out when some politician, some corporate executive, or some other public figure gets caught with his / or her pants down! Why? Let’s look at some simple facts about the media.

Let’s look at what the mass media are specifically, and what they do for us as media consumers. 





First: What are the mass media? They are: newspapers, magazines, books, radio, television, movies, music recordings, and the world wide web. 8 specific industries

As mass media consumers, what exactly do we get from these mass media?   



Information Entertainment Persuasion Societal bonding

A pragmatic look at the infrastructure of the mass media - Radio Commercial U.S. FM radio stations Commercial U. S. AM radio stations Noncommercial U. S. radio stations Total U. S. radio stations

5590 4720 1960 12,270

A pragmatic look at the infrastructure of the mass media - Television Commercial U.S. television stations Non-commercial U. S. television stations Local cable television stations Total U. S. television stations

Plus the major television networks

1310 370 11,600 13,280

Electronic Media Growth 





CNN, MSNBC, Turner, ESPN, Time Warner, AT&T Broadband, Cox, Charter, Comcast, etc., etc., etc. Thousands of electronic media in US alone. Each of them has hundreds of gatekeepers

Same is true for Print Media 

Daily Newspapers Weekly Newspapers



Magazines

12,000



Book Publishers

12,000



1570 8000

The Other Media   

 

Movie Industry Music Recording Industry Internet / World Wide Web Thousands of organizations Hundreds of thousands of gatekeepers

International Media   

Rapid growth Same kinds of numbers Appearance of more independent media enterprises

Do you really think that there is “a media bias” that is shared by: The Dayton Daily News, MSNBC, The Christian Science Monitor, Bertelsmann Publishing in Germany, WDTN Channel 2 in Dayton, Televisa in Mexico City And Al Jazeera in Qatar?

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