The magazine for the new generation of West Australian business people and the ideal platform to connect with Western Australia’s most soughtafter consumers and their businesses
Presented by Brad Miller (BOFB) for The West Australian
Introducing WestBusiness Insider A quarterly magazine for the new generation of West Australian business people. • All eyes are now on WA - the engine room of Australia • Like Perth itself, the WA business community is undergoing rapid change • The State’s population is booming - growing 15% in the past six years • In the last 12 months, 50,000 new WA jobs were created - a figure which is the envy of the world • Nearly half of the new ASX listings in 2011-12 were in Perth • Of the $260 billion of Australian resource projects underway or in advanced stages, more than half are in Western Australia • Never before has this State been home to so many well travelled, high earning and big spending professionals. They are interested in learning the secrets of each other’s success. And they want to enjoy and spend their money wisely. WestBusiness Insider, published quarterly with The West Australian, will provide the perfect platform for advertisers to effectively engage West Australian business decision makers in a premium, WA-focused business magazine.
A premium business magazine for the West Australian market • Next edition: Thursday 29 November 2012 • Quarterly • 32 pages • Inserted in the metro and home delivery edition of The West Australian – Thursday • Target audience: WA’s most sought-after consumers • Affluent professionals employed in the business and mining sectors • Anticipating a 70/30 male female readership ratio • Printed self cover on 80 gsm high-grade white satin stock • Stitched and trimmed.
Editorial profile Positioning: A chronicle of contemporary business life in Western Australia - the new Australian business power base. Content: Business 70% / Lifestyle 30%. •News and analysis on what is shaping our economy
•Exclusive interviews with and profiles on the most influential business people •The deals and personalities driving the West Australian economy •Western Australia’s role in the Australian and South-East Asian economies •Management issues •In-depth features and vibrant sections •Lifestyle and leisure, including travel, fashion, health, sport, prestige motoring, food and wine.
Our credentials The West Australian delivers an unrivalled print audience across the most lucrative WA consumer markets - affluent, educated, professionals/managers and business decision-makers with significant assets. Business is a key driver of readership for The West Australian. Along with news and sport, business is the most read section of The West Australian among WA professionals/managers. Seven West Media is committed to delivering authoritative business coverage via The West Australian, thewest.com.au/business and regular business features and supplements. Our business events program and Leadership Matters business functions further complement this coverage and demonstrate our support for the WA business community. The launch of WestBusiness Insider takes our commitment to the next level, delivering new opportunities for advertisers to reach a highly engaged, influential and lucrative market. Source: Morgan Readership Survey 12 months to 31 March 2012
Market coverage •
copies in The West Australian, WestBusiness InsiWith a quarterly circulation of over 135,000 der will deliver a highly targeted audience of West Australian business professionals and a significant aspirational reader base
The West Australian weekday edition generates an average of 2.8 readers per copy.1 On this premise we estimate a potential audience of over 375,000 readers.
1 RPC based on host publication Morgan Readership Survey 12 months to 31 March 2012 ABC circulation audit three months to 31 March 2012. Base: Perth metropolitan area
A high-value audience •
In the Commsec State of the States report, Chief Economist Craig James called it “Western Australia first, daylight second”
They live in Australia’s strongest and fastest growing economy
They earn well above the national average income
Their disposable household income is 14% above the national average
Low unemployment and enviable economic strength are underpinning their retail spending, which is outpacing other States.
Commsec State of the States 2012. ABS 6302.0/6523.0.
Marketing and promotion WestBusiness Insider will be robustly marketed to ensure a successful launch and an ongoing appetite for the magazine. Ongoing advertising: •
The West Australian – press ads and editorial pointers
thewest.com.au, editorial promotion and EDM campaign
The West Australian facebook and other social media
Point of sale throughout all metro retailers
Channel 7 vignettes and editorial radio spots
Associated publications e.g. Minestyle, Mining Chronicle, Oil and Gas Bulletin.
Promotional opportunities being planned: •
Today Tonight preview will be sought
Radio interviews with ABC local and national programs will be sought in the week prior to publication.
Trade promotion e.g. Campaign Brief, AdNews, Mumbrella.
Further promotion through business and industry organisations, our own Leadership Matters and business events database and corporate partners with special member offers. We will also be running a sampling campaign in key business locations within the Perth CBD in the week leading into the publication of the second edition, and through our final Leadership Matters event for the year on November 28th.
Advertising opportunities Preferred advertising sizes: •
Inside Front Cover
Double Page Spread
Half page (V or H)
Inside Back Cover
Multiple edition discounts available: •
x2 editions: 5% | x3 editions: 10% | x4 editions: 15%
All rates include colour and are GST exclusive.
Page specifications: •
310mmH x 280mmW
300mmH x 270mmW
286mmH x 256mmW
Publication dates, deadlines, contact WestBusiness Insider will be published quarterly. Publication dates 2012-2013: •
Thursday November 29, 2012
Thursday March 14, 201
Thursday June 13, 2013
Thursday September 12, 2013
Publication Deadlines: •
Bookings and copy: 20 days prior to publication
Complete material: 15 days prior to publication
For further information and bookings contact: WA and National: Peter Stevens | M: 0412 922 839 | E: [email protected]
NSW: Publishers Internationalé Sydney | P: 02 9252 3476 VIC: Brown Orr Fletcher Burrows Melbourne | P: 03 9826 5188 SA: HWR Media | P: 08 8379 9522