Middle East and Africa Digital Experience Platform Market report Insights & Emerging Trends,Statistics & Industry Outlook

A digital experience platform (DXP) is a well-integrated and cohesive set of technologies that enables the creation, management, delivery, and optimization of contextualised digital experiences across multi experience customer journeys. A DXP can provide optimal digital experiences to a wide range of constituents, including consumers, partners, employees, citizens, and students, as well as help ensure continuity throughout the entire customer lifetime journey. It provides presentation orchestration, which connects capabilities from various applications to create seamless digital experiences. Through API-based integrations with adjacent technologies, a DXP becomes a part of a digital business ecosystem.