Mike Geary - Underground Online Seminar

Mike Geary –

www.TruthAboutAbs.com www.SmallBusinessInternetSecrets.net

What do I do? • www.TruthAboutAbs.com (one of the Top 2 most consistent clickbank products for 2 years running)

Everybody Loves Stats! • 4-5 Million unique visitors/month new traffic • Sold over 200,000 copies of ebook total • Ebook did approx $6 Million Gross sales in 2008 (before affiliate payouts) • Total biz revenue 2008 - $4 Million (expect $10 MM+ for 2009) • Zero employees (1 virtual assistant) • Over 400,000 subscribers to newsletter (with pitiful opt-in rates…do well despite) • German version launched Jan 09 – already selling 300 to 350 copies/day, $10,000+/day in sales – www.flacherbauch.com • Spanish version: www.perdergorduradelestomago.com • French version coming soon!

My Freedom from the 9 to 5 • How many are full time IMers vs part time and working a job elsewhere? • My story 2004 – 2009 2004

Completed ebook & website; didn’t make any sales - frustrated

2005

First sale! Friend of family though  Started making a couple sales/month - $0 profit for year

2006

Sales copy improved, traffic increased; becoming obsessed with quitting day job; staying up long nights - $15,000 profit for year

2007

Quit day job – I’m a free man! Took a risk re-financing mortgage; business took off - $650,000 for year

2008

Business continued to explode – work less, play more, travel more – $4 Million revenue for year

2009

German, Spanish, French versions launched; Small Business Traffic site launched -- $10 Million Revenue Projected

My SEO Techniques • I don’t do everything right – I never do web 2.0, social bookmarking, etc • Homepage and internal article pages – I try for at least 50-60% linking to internal pages. • My process for turning newsletters to content pages, articles directories, blog entries, etc. (change dupe content) • New page – keywords in title bar, url extension, alt text of images, scattered on page… then build links back to that page with keyword-rich anchor text, but varied anchor text for natural linking pattern. Google wants natural -- anything that seems artificially-done will not help.

SEO Techniques continued • Don’t repeat title bar words – e.g. drugs, best drugs, good drugs… • Use synonyms to vary anchor text and on-page optimization (natural) • My SEO “secret linking weapon”: www.BuildQualityLinks.com • SEO that feeds itself from your newsletter subscribers (send them links to internal article pages and encourage them to link to it if they enjoy) • I don’t agree with SEO experts – I rank 1st pg on google for 100’s of keywords for my homepage, instead of focusing on only a couple keywords. • I detailed more thorough SEO strategies in our new product at: www.SmallBusinessInternetSecrets.net

Split testing: • Constantly split testing something – most important thing any website can do • 100 sales, 500 sales, 1500 sales, etc – small split test results mean nothing…most websites make their decisions WAY too early • Opt-in removal – 50% conversion increase (tough call) • Offer “Try it first, pay later” trial vs going for full sale right away (plus exit chat trial) – 20.3% increase! • Guarantee certificate instead of just text – 11% incr • Blue headlines & subheads vs Red – 15.1% decrease over an 1100 sale split test… Blue bombed! (does gutter color matter in relation to headlines?) • Men’s/Women’s split sales letters vs 1-page – 78% increase! (only applicable in some industries) • Testimonials: added headlines to each - ??

Problems with High Exposure Site • Everyone and their mother rips you off! Even grandmoms rip you off • Thieves on ebay • Websites selling your product through paypal undercutting price • Copyright infringement is EVERYWHERE • Everyone copies everything you do (example - Eben’s squeeze page) • Your site attacked by competitors trying to take your site down (install ip blocking) • You’re “above the radar” – ad networks, people, etc seek out problems with what you do.

Dominate Clickbank as a Publisher • Place your product in 2 major categories (instead of just 1 cat & 2 sub-cats) • Drive your own traffic as affiliate, instead of w/o aff link. • Getting noticed (1st page ranking) – 5 day promo or your own traffic. Need high conversions to maintain 1st page, even though promo can get you there. • Opt-in url on marketplace (keep in contact, update on split tests, new products) • Drive traffic from many different cb aff accounts • Set up affil ads for friends (if you’re good) – most loyal affiliates you’ll ever have. Promise no loss of $

Affiliates – Pros, Cons, etc • Affiliates are great, BUT if you don’t drive your own traffic, you have NO control. Affiliates are not reliable long term, jump to other offers at the drop of a hat. • Max payouts – 75% minimum for clickbank. Affiliates won’t profit on PPC at a measly 50% -- that’s stone age crap! • Don’t just payout front end… give them recurring commissions, backend commissions, sideways commissions – they’ll make an entire business out of your aff program if it’s backend and long term • Serious list owners want lifetime commissions, backend commissions, and recurring commissions

Top Affiliate Programs on Clickbank • www.TruthAboutAbs.com/Affiliate-Info.html - One of the top affiliate programs on all of clickbank for over 2 years running. One of the top 2 most consistent products on all of clickbank – almost everyone in the entire world is your market – who doesn’t want to lose stomach fat? Everybody does! • www.SmallBusinessInternetSecrets.net/Affiliates.html - Brand new hot program that sells to all small business owners worldwide – Huge potential, plus $150

payouts/sale!

• www.flacherbauch.com/affiliate.html - German version of Truth about Six Pack Abs – very little competition and huge sales potential • www.perdergorduradelestomago.com/affiliates.html Spanish version of Truth About Abs – even bigger sales volume potential than German!