Military - SRK, Inc

Through Cultural Transference By: Alan Hill

VETERAN ENGAGEMENT

CHALLENGES AND OPPORTUNITIES Veterans are not engaged like they were in the military  Companies believe there is benefit in hiring vets, (dedication, loyalty, teamwork) 



Can’t understand why vets don’t apply,  ‘we



have the best benefits of our competitors’

Companies try to ‘force fit’ veterans into their process and culture – creates isolation for vets  

Try to train the veteran to be a better job applicant (resume and interview coaching) And employee (support, not challenge)

CHALLENGES AND OPPORTUNITIES (CONT) 

Motivation dichotomy  Civilians

need a push from behind (support)  Vets need a push from the front (challenge) 

Programs developed by companies, governments and non-profits  Helping,

but not solving  No challenge - doing TO the vet or FOR the vet  Not asking the vet to do for others - VETS SERVE!

CULTURE DIFFERENCES 

Military



Corporate

1.

Don't brag

1.

Promote yourself

2.

Buddy system

2.

Look out for number one

3.

Get involved

3.

Don’t volunteer

4.

Persistence wins

4.

Don’t make waves

5.

Promoted on merit

5.

Promoted on relationship

6.

Serve others

6.

Serve yourself

CHALLENGES AND OPPORTUNITIES (CONT) Veterans have tremendous networks in the military, no network in the civilian community  Number one way companies source candidates: Employee Referrals 

 Not

job fairs, websites, etc.

STRATEGY 

Build the network – vets help vets 

Re-create the culture across  Departments  Companies  Industries

 Supply



Engage veterans through challenging corporate missions 



chains

Serve our companies like we served our country

Start with Senior NCO’s – weekly meetings

DETAIL 

Veterans 





Contact with community resources (Yellow Ribbon, WFC’s, CVSO’s, etc.) Vets are ‘checklist driven’ through the process Network is ‘pre-built’ for veterans inside target companies



Companies 





Sr. Officers obtain business critical missions from Executives Sr. NCO’s assemble vet affinity groups to accomplish missions Sr. NCO’s oversee veteran interns and mentoring programs

BENEFITS Vets are engaged/challenged at all levels  Vets are serving their company and community like they served their country  Vets deliver visible impact using their culture, not just their skills  Vets own the problem and the solution  NCO’s take ownership for morale of companies 