More 4 Useful Stats

More4

Quarterly Update Q3 2014

More4 Highlights

More4 was the 10th most watched digital channel, in terms of share, for ABC1 Adults and 8th for those aged 55+

More4 reaches more Adults daily than The Independent & The Guardian COMBINED

Saturday peak time improved in Q3, with performance up +17% YoY.

More4 reaches more ABC1 Adults than Dave, ITV3, 5*, Sky 1 & Sky 2!

More4 had the 7th highest share for women across digital channels in Q2

More4 has an impressive ABC1 profile of 46%, which is higher than ITV 2, ITV3, ITV4, Sky 2 and Dave

In its primary slot, Masters of Sex was up +37% vs. the previous 12 weeks in terms of average audience Sources: Advantedge/BARB Q3 2014

Audience Insight

More4 profiles an older, upmarket, more female audience More4

Commercial TV average

58

56 55

54 48

44 45

44

46 42

19 19 8 9

Men Women

16-24

Source: BARB/Advantedge, Q3, 2014. All adults.

12 13

14 14

25-34

35-44

45-54

55+

ABC1 C2DE Adults Adults

More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 & Sky 1

Avg. monthly reach ABC1 Adults (%)

Avg. weekly reach ABC1 Adults (%)

84 71 58

58

46

43

44

42 34

30 21

24

21

30

24 18

15 10

CH4 (TOTAL)

CHANNEL 5 (TOTAL)

ITV2 (TOTAL)

MORE4 (TOTAL)

E4 (TOTAL)

DAVE (TOTAL)

ITV3 (TOTAL)

SKY 1 5* (TOTAL) (TOTAL)

Source: BARB/Advantedge. Q3 2014, reach condition = 3 consecutive mins. ABC1 Adults.

13

5

SKY 2

More4 reaches more adults than The Independent & The Guardian combined Average Daily Reach/AIR The Independen t 865,000

The Guardian, 1,498,000

Average Weekly Reach

Captial , 7,343,000 More 4, 11,483,000

More 4, 2,659,000

Classic FM, 5,199,000

Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins. Q4 (July 2013- June 2014)

Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins. Rajar Q3 2014

Highest Rated Programmes ABC1 s Programme Title

000’s

1

Grand Designs

295

2 3

Masters of Sex Car S.O.S

261 250

4

Building the Dream

247

5

Come Dine With Me

242

6

8 Out of 10 Does Countdown

235

7

A Place in the Sun

229

8

Nashville

224

9

Selling Houses with Amanda Lamb

204

10

The Golden Rules of Porn

204

Source: BARB/Advantedge, Q3 2014 (excludes

Highest Converting Programmes ABC1 Adults Programme Title

Index

1

Masters Of Sex

150

2 3

A Place In The Sun

140

Grand Designs

138

4

Couples Come Dine With Me

135

5

Building The Dream

134

6

Come Dine With Me

134

7

Cooks' Questions

134

8

Father Ted

131

9

Grand Designs Australia

128

10

The Good Wife

127

Source: BARB/Advantedge, Q3 2014, index 100+ against all adults, min TVR 0.3

More4 viewers are commercially receptive More4 Viewers… • They are commercially receptive, tending to buy products from companies who sponsor TV programmes (index = 224) and often notice products/brands in TV programmes/films (index = 135) • More4 viewers are heavily influenced by celebrities in their purchase decisions (index =209) and if they trust a brand they buy it without looking at the price (index = 145) • They find TV ads interesting to talk about (index = 156) and whilst watching TV, they search on the internet for products they see advertised (index = 1113) • They are TV addicts (index = 107) and rely on TV to keep them informed (index = 106).

Source: GB TGI 2014 Q4 (July 2013- June 2014) base = all adults, viewers defined as all adults who state M4 as 1st favourite channel.

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