Music Library Association Customer Appreciation Breakfast

Customer Appreciation Breakfast

MLA Conference San Diego, March 23, 2010

We’d like to share our expanded vision for Music Online 1.

Size of the databases

2.

Quality of the materials included

3.

Discoverability and awareness

4.

Interface improvements

5.

Pricing

6.

Musical Performance in Video

Size: Matters … the 750k target

1,200,000

Plan to add 0.5m tracks Added 112k tracks

# of tracks

1,000,000 800,000 600,000 400,000 200,000 0 2007

2008

2009

2010

2011

Size: What it means for our databases Now

End of 2010

Classical Music Library

64,000

155,000

Jazz Music Library

60,000

122,000

American Song

69,000

114,000

Contemporary World Music

28,000

196,000

Smithsonian Global Sound

42,000

42,000

Other Popular Music

142,000

263,000

769,000

Size: What it means for our databases Classical

Jazz

American

World

Opera (443) Chamber Music (396) Keyboard Music (283) Orchestral Music (238)

Contemporary (335) Big Band (297) Vocal (281) Swing (210)

Soul (631) Traditional Country (144) Jump-Blues (122) Traditional Blues (114)

Electronic (668) Reggae (558) Hip-Hop / Rap (471) Film Soundtracks (364)

Baroque (235) 20th/21st Century (175) Vocal (168) Concerto (144) Choral Music (113)

Avant-garde (146) Fusion (118) Latin Jazz (114) Easy Listening (99) Traditional (94)

Classic Country (102) Chicago Blues (100) Gospel (90) Blues Rock (88) Male Vocalist (69)

World Beat (347) Dancehall (223) Punk (155) Indian-Fusion (107) World Fusion (101)

Guitar (94) Symphony (92) Medieval/ Renaissance (88) Romantic (81) Classical Sacred (73) Classical Vocal (42)

Dixieland (89) Classic Jazz (82) Smooth Jazz (73) Male Vocalist (58) Bop (43) Cuban Jazz (43)

Rockabilly (61) Funk (56) Acoustic Blues (55) Doo Wop (55) Rock 'n' Roll (53) Female Vocalist (48)

J-Rock (74) Indian-Pop (68) New Age (68) Dub (65) Country-Pop (61) African Pop (56)

Band Music (22) Film Music (22) Avant-garde (19) Ballet (12)

Be-Bop (41) Cool Jazz (37) Free Jazz (36) African Jazz (34)

Soul / R&B (45) Electric Blues (44) Country Blues (43) Delta Blues (42)

Contemporary Blues (48) Ska (43) Brazilian MPB (38) Folk-Rock (37)

Funk (33)

Historical, Political/Protest (35)

Russian Pop (32)

Hard Bop (31)

Urban Blues (25)

Afro-beat (10)

Crossover (30) Ragtime (28) Post-Bop (26)

Arabic Pop (10) Contemporary Gospel (9) Chinese Pop (7)

Quality: Unique materials Folk Song Encyclopedia

• In partnership with musicologist and folklorist Jerry Silverman, we’ve specially commissioned versions of songs from his Folk Song Encyclopedia • 431 recordings live

Balanchine Foundation

• Working with the George Balanchine Foundation, we’ve published materials from their unique video archives: – the Archive of Lost Choreography – the Interpreters Archive

• 31 video clips, more to follow

Quality: Unique materials American • In partnership with the Library of Congress, Folklife Center we’ve digitized unique, previously unpublished Archives recordings from the 1930s-40s including: – The Alan Lomax Haiti Collection (1937) – Alan Lomax, Zora Neale Hurston, and Mary Elizabeth Barnicle Expedition Collection (1935) – Herbert Halpert New York City Collection (1938) – John Henry Faulk Negro Religious Music from Texas (1941)

• 3,000 recordings now available

Quality: Highly-regarded Publishers •

600 albums from Deutsche Grammophon and Decca for Classical Music Library

•

2,600 albums, including 330 full length operas, for Classical Music Library

•

42 titles for Opera in Video and Dance in Video

Quality: Highly-regarded Publishers •

875 albums from Blue Note, Capitol Records, and Virgin for Jazz Music Library

•

We’ve already added almost 5,000 recordings from Motown, A&M, Geffen and Universal Music to American Song

Quality: Comprehensive Coverage

American 32%

Classical 22%

Albums

17,865

Scores

16,834

Texts (pages)

65,490

Video performances 407 World 17%

Jazz 29%

Quality: Comprehensive Coverage Classical Music We currently offer: • 4,125 albums • 14,827 scores • 21,168 pages of texts • 407 video titles

Classical Music Library Classical Scores Library

Classical Music Reference Library Opera in Video Dance in Video

20th Century

Baroque

LateRomantic

Classical

Medieval Preclassical

National School

Renaissance Romantic

21st Century

Quality: Comprehensive Coverage Jazz We currently offer: • 4,974 albums • 10,000 pages of texts • 18 video titles

Bop

Big Band

Jazz Music Library American Song African American Music Reference

Swing

Modern Jazz Instrumental Jazz

Early Jazz

Ragtime

Latin Jazz

New Orleans Jazz

Vocal Jazz

Smooth Jazz

Quality: Comprehensive Coverage American Music We currently offer: • 6,227 albums • 1,266 scores • 18,000 pages of texts

-1919

1920-1939

1940-1959

American Song Garland Encyclopedia of World Music African American Music Reference

1960-1979

1980-1999

2000-

Quality: Comprehensive Coverage World Music We currently offer: • 2,868 albums • 9,800 pages of texts

Smithsonian Global Sound Contemporary World Music Garland Encyclopedia of World Music

1,035 Genres 169 Countries

2,645 Instruments

32%

18%

24%

15% 1,425 Cultural Groups

9%

2% 465 Languages

Quality: Liner Notes •

We believe liner notes are often an invaluable aid to putting an album in context

•

However, in an increasingly digital world, liner notes are no longer seen as essential … especially for ‘back catalog’

•

We have therefore started a major project to source and digitize liner notes

•

We will make liner notes text searchable

Quality: Metadata •

Unique Browses: • Genre (787) • Instrument (2,645) • Cultural Group (1,425) • Place (169 countries) • Song Title (12,441) • Historical Event (1,292)

Quality: Supporting Info

Quality: Audio •

We are re-encoding all recordings in Classical Music Library to a new spec of 128kbps and 320kbps

•

Going forward, all new recordings that we digitize across all our collections will be encoded to the same spec

Discoverability & Awareness •

We understand usage is a key metric

•

We recognize the importance of ensuring our content is easily discoverable by your patrons

•

We are undertaking some major projects across all our databases to significantly improve discoverability

Discoverability: MARC Records marc.alexanderstreet.com

Discoverability: MARC Records Released Product/Release Name

Date MARC Released

African American Music Reference

8/15/08

American Song

1/26/10

Classical Music Library (First release)

9/18/09

Classical Music Library supplement 1 (Second release)

11/12/09

Classical Music Library supplement 2 (Third release)

12/23/09

Classical Music Library supplement 3 (4th release)

1/25/10

Classical Music Library supplement 4 (5th release)

3/1/2010

Classical Music Reference Library

8/15/08

Dance in Video

12/7/09

Garland Encyclopedia of World Music Online

10/5/07

Jazz Music Library

1/26/10

Opera in Video

12/23/09

Discoverability: MARC Records Scheduled for Release Product/Release Name Classical Music Library supplement 5 (6th release)

Target Release Date for MARC 4/1/10

Classical Scores Library

3/15/10

Classical Scores Library (2nd release)

5/15/10

Classical Scores Library (3rd release)

6/15/10

Classical Scores Library (4th release)

7/15/10

Classical Scores Library (5th release)

8/15/10

Classical Scores Library (6th release)

9/15/2010

Classical Scores Library (7th release)

10/15/2010

Jazz Music Library Supplement 2

5/15/10

Discoverability: MARC Records To be Scheduled American Song Supplement 1 Classical Music Library Supplement A (2009- releases) Classical Scores Library Supplement A Contemporary World Music Dance in Video Supplement 1 Jazz Music Library Supplement 1 Opera in Video Supplement 1 Smithsonian Global Sound for Libraries

Discoverability: Popular entry points Google

• All our content will be exposed to Google by the end of the year via a customized page suitable for general access that will provide basic metadata • If you are already authorized for access, you will also be able to read/watch/listen to the content

Mobile Devices

• All music services will have customized interfaces designed for mobile access by the Summer • includes iPhones, iPads, etc

Discoverability: Widgets •

Embed a music database search in a webpage

•

Add a Music Online search to your Firefox or IE browser

www.alexanderstreet.com/resources/

Discoverability: Widgets To come …

•

Course management widgets e.g. blackboard

•

More customizable embeddable audio and video players

•

Apps for Facebook, iGoogle etc

www.alexanderstreet.com/resources/

Discoverability: Discovery Services •

We are actively working to ensure our content is effectively discovered through all the major discovery services

ProQuest / Serials Solutions

EBSCO Ex Libris

OCLC

360 Search Summon Integrated Search Discovery Search MetaLib Primo WorldCat Local Metasearch

Discoverability: Discovery Services

Discoverability: Citation Formats •

We will enable support for a wide range of citation formats by year end, including MLA and Chicago

•

We will embed bibliographic metadata into our web pages using an open standard called COinS (ContextObjects in Spans)

•

Patrons will be able to set their citation preferences across our products and/or automatically enable citations to be exported to tools like RefWorks and Zotero.

Awareness: Free Downloads •

We have been giving away monthly free classical music downloads since 2008

•

This is intended to help you promote awareness and usage of library resources

•

We have 24,000 people signed-up to be notified when the new download is available each month, and the most recent one saw 12,556 downloads … would your patrons like to benefit too?

Awareness: Free Downloads

http://musicdownloads.alexanderstreet.com/promo/

Awareness: Free Downloads

http://musicdownloads.alexanderstreet.com/promo/

Awareness: Free Downloads

http://musicdownloads.alexanderstreet.com/promo/

Awareness: Free Downloads

Awareness: Music Blog http://alexanderstreet.typepad.com/music/

Awareness: Music Blog http://alexanderstreet.typepad.com/music/

1. New content each month

Awareness: Music Blog http://alexanderstreet.typepad.com/music/

1. New content each month 2. MARC record releases

Awareness: Music Blog http://alexanderstreet.typepad.com/music/

1. New content each month 2. MARC record releases 3. Database announcements

Awareness: Music Blog http://alexanderstreet.typepad.com/music/

1. 2. 3. 4.

New content each month MARC record releases Database announcements Thematic content

Awareness: Music Blog http://alexanderstreet.typepad.com/music/

1. 2. 3. 4. 5.

New content each month MARC record releases Database announcements Thematic content Events

Awareness: Music Blog http://alexanderstreet.typepad.com/music/

1. 2. 3. 4. 5. 6.

New content each month MARC record releases Database announcements Thematic content Events News

Awareness: Music Media Monthly •

A new monthly blog recommending the latest and greatest in recordings, texts, videos and music websites

•

Edited by Rick Anderson of CD Hotlist fame

•

A team of contributors including Steve Dankner, Anne Shelley and Gene Hyde

•

Launching in May

Awareness: Music Media Monthly

Recordings

Significant new releases and reissues (CDs and downloads), along with recommendations of related backlist titles.

Books

Significant new and upcoming music-related titles, reprints, and new editions.

Videos

Significant new titles, reissues, remasterings, and old titles in new formats.

Websites

Significant new sites, existing sites that may not be widely known, or existing sites that have added something new and exciting; especially any offering streaming, samples, or downloads

Interface Improvements: Playlists Current Stats

• 850 ASP Editorial playlists • 210,525 user-created playlists

Since last MLA

• Single login for all databases • View all playlists from any database • Search playlists and clips by title, author, annotation • User Profiles • Add any item • Play All items

Upcoming

• Playlist organization to move to theme based browsing

Interface Improvements: Playlists User Profile Pages

View other users’ playlists and profiles

Interface Improvements: Playlists Search Playlists e.g. authors from UC Davis

Interface Improvements: Playlists Play All items

Interface Improvements: Classical Music Library

Interface Improvements: Classical Music Library

Interface Improvements: Classical Music Library

Interface Improvements: Classical Music Library

Interface Improvements: Classical Scores Library

Interface Improvements: Classical Scores Library

Interface Improvements: Classical Scores Library

Interface Improvements: Classical Scores Library

Interface Improvements: Classical Scores Library

Interface Improvements: Upcoming

1. Simpler homepage, more genre-based

2. More effective options to filter search results by format 3. Audio clips 4. Scrollable transcripts for Opera in Video and Dance in Video

Pricing •

No price increases as databases grow

•

Lower subscription prices for: • Jazz Music Library • American Song • Contemporary World Music • Opera in Video

Musical Performance in Video •

Constantly growing collection of 1000’s of classical and jazz concert videos

•

Live performances, master classes, interviews, rehearsals, documentaries included

•

Used to study conducting technique, performance practice, interpretations of different performances

•

Cross searchable within the Music Online platform

•

Select titles will be available within Jazz Music Library and Classical Music Library

And finally… 1. Please ensure you are on our list of attendees for this morning’s breakfast and you’ll be entered into a draw to win a free year of Jazz Music Library!

And finally… 2. Don’t forget to ask us about any Alexander Street Press products that may be of interest to you

www.alexanderstreet.com