News Leader In The Western Half of Toronto EM

January 6, 2018 | Author: Anonymous | Category: Arts & Humanities, Writing, Journalism
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CHCH TV CHCH started broadcasting in 1954 and is proud to be the news leader for Hamilton and the surrounding Halton and Niagara regions. CHCH produces more original news programming than any other local television station in North America. With a primetime line-up anchored by movies, news magazine shows, game shows and hit dramas, CHCH is available to over 90% of Ontario and is viewed by millions nationally each week.

Fall 2013 Prime-Time Schedule Program Time




6:00 PM





6:00 PM

Evening News at Six

6:30 PM

6:30 PM

7:00 PM

Wheel of Fortune (S-CBS) [HD]

7:30 PM

Jeopardy (S-CBS) [HD]

8:00 PM 8:30 PM

Hart of Dixie (S-CW) [HD]

9:00 PM 9:30 PM 10:00 PM

Program Time

CHCH At The Movies [HD]

10:30 PM 11:00 PM

The Originals (S-CW) [HD]

60 Minutes (S-CBS) [HD]

Spin Off [HD]

Bones [HD]

CSI: Miami [HD]


7:30 PM 8:00 PM

Millionaire [HD]

Supernatural (S-CW) [HD]

7:00 PM

CHCH At The Movies [HD]

The Watchlist [HD] Evening News at Eleven

11:30 PM

CHCH At The Movies [HD]

20/20 (S-ABC) [HD]

CHCH At The Movies [HD]

48 Hours (S-CBS) [HD]

8:30 PM Sunday Blockbuster [HD]

9:00 PM 9:30 PM 10:00 PM 10:30 PM 11:00 PM 11:30 PM

New This Fall The Originals is a spinoff from the popular Vampires Diaries series bringing with it established actors and characters.

Spin Off is an exciting new game show concept from Mark Burnett (Survivor, The Voice).

Fall 2013 Day-Time Schedule Program Time 4:00 AM 4:30 AM 5:00 AM 5:30 AM 6:00 AM 6:30 AM 7:00 AM 7:30 AM 8:00 AM 8:30 AM 9:00 AM 9:30 AM 10:00 AM 10:30 AM 11:00 AM 11:30 AM 12:00 PM 12:30 PM 1:00 PM 1:30 PM 2:00 PM 2:30 PM 3:00 PM 3:30 PM 4:00 PM 4:30 PM 5:00 PM 5:30 PM





Morning Live First Edition




Late Night Movies

Late Night Movies







Morning Live

News Now

News Now Midday

News Now

Sportsline Square-Off

Program Time 4:00 AM 4:30 AM 5:00 AM 5:30 AM 6:00 AM 6:30 AM 7:00 AM 7:30 AM 8:00 AM 8:30 AM 9:00 AM 9:30 AM 10:00 AM 10:30 AM 11:00 AM 11:30 AM 12:00 PM 12:30 PM 1:00 PM 1:30 PM 2:00 PM 2:30 PM 3:00 PM 3:30 PM 4:00 PM 4:30 PM 5:00 PM 5:30 PM

Over 6.5 Million Viewers Weekly Across Canada Toronto EM


3 million

5.1 million

Source: BBM Canada, Fall 2012 (September 17 – December 9), Age 2+, weekly reach


6.6 million

Over 90% Reach of Ontario

Toronto EM

Ottawa EM

Hamilton Niagara*

Kitchener EM

London EM

Peterborough EM


Barrie EM

Windsor EM/Essex

Thunder Bay EM

Kingston EM

Source BBM Canada, Reach based on PPM data, 2011/2012 annual 2+ reach *Hamilton Niagara is part of the Toronto EM

Prime-Time Up 74% With continued improvements to the prime-time schedule, CHCH has increased its prime-time audience over 70% in just three years. Prime-Time Average Minute Audience (000) A25-54, Ontario

47,000 33,000



CHCH’s Prime-time audience for the key

A25-54 demo is up 74% Fall 2009-Fall 2012.

Fall 2009

Fall 2010

Source: BBM Canada, Ontario, A25-54, Fall 2011 (September 12 – December 11), Fall 2010 (September 13 – December 12), Fall 2009 (September 14 – December 13), Fall 2012 STD (Sept 17 – December 9), Mo-Su 7p-11p, TV station ranking based on A25-54, Mo-Su 2a-2a

Fall 2011

Fall 2012

Balanced Coverage CHCH is the only Ontario station that focuses on both the Hamilton Niagara region (an area that encompasses 1.2 million people) and the Toronto CMA, offering balanced coverage of the entire Toronto/Hamilton extended market.



Average Minute Audience Toronto EM

Average Minute Audience Toronto EM Hamilton Niagara 10%

Hamilton Niagara 55%

Toronto EM Balance 45%

Source: BBM Canada Fall 2012 (September 17 – December 9), Age 2+ *Competition includes CBC, Citytv, Global, CTV, CTV 2, OMNI 1, OMNI 2

Toronto EM Balance 90%

Toronto Central Market Reach While CHCH is the dominant station in the western region of the Toronto EM, we also reach over 2 million viewers within the Toronto Central Market Area each week.

Source: BBM Canada, Fall 2012 (September 17 – December 9), Age 2+

Broad Appeal Programs CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US simulcasts and popular movies that attract broad appeal across the entire province.

Toronto Centric Programming The majority of CHCH’s Prime-time and movie viewers from the Toronto/Hamilton Extended Market are located in the Toronto Central Market Area.

Top Toronto Centric Programs*

83% % Distribution of Prime-time Programs and Movies Adult 25-54 AMA (000)


Balance of EM 26%

78% Toronto CMA 74%

75% 72%

Source: BBM Canada, Fall 2012( September 17 – December 9)

*% of audience that comes from the Toronto CMA

News Leader In The Western Half of Toronto EM CHCH news is the only news that extensively covers the western portion of the Toronto EM, an area that consists of over 1.2 million people.


Morning News


Hamilton Niagara Ratings Adults 25-54

Early Evening News Hamilton Niagara Ratings Adults 25-54


Late Evening News Hamilton Niagara Ratings Adults 25-54

0.5 0.1 0.1 0.1 CHCH Morning Live

Breakfast Television (Citytv)

CP24 Breakfast

Canada AM The Morning (CTV) Show (Global)

0.9 0.6

0.0 CBC News Now

0.2 0.1 0.1

CHCH CTV Evening Global News CBC News at CityNews at CTV Evening Evening News (CTV) Hour/ Six Six News (CP24) News at Six, Weekend 6:00p-7:00p News

Source: BBM Canada, Hamilton Niagara region, Fall 2012 (Sept. 17 – Dec 9)

0.3 0.4 0.2 0.2 0.1 CHCH Evening News at 11

CTV Late News

Global News CBC News at at 11 11

CityNews Tonight/ Weekend

CP24 Live at 11

Extend News Reach CHCH adds at least 30% unduplicated weekly reach to any other Toronto conventional station’s news properties. Average Weekly Reach (000) – All News Adults 25-54


CHCH & Global 1,881





+39% 1,373


CHCH & Citytv




+64% 902




CHCH & Global

Source: BBM Canada, Fall 2012 (September 17 – December 9), Ontario, Includes all regularly scheduled news programs for each station


CHCH & Citytv



The Best of Both Worlds CHCH effectively and efficiently reaches the entire Toronto EM.


Wide appeal US simulcasts and popular movies to reach the entire Toronto market and beyond.

Dominant news in the western portion of the Toronto EM offering extensive unduplicated news reach.

Summary • 6.5 million viewers across Canada each week. • Over 90% reach of Ontario.

• Balanced coverage of the entire Toronto EM. o Toronto centric prime-time programming and movies to reach the Toronto CMA and the rest of Ontario. o Dominant local news to reach the western half of the Toronto EM.

• Continued improvements to prime-time, resulting in 74% growth in three years. • More new programs this fall with proven industry backgrounds. o The Originals (Vampire Diaries)

o Spin Off (Mark Burnett)

Program Specifics

CHCH News Has You Covered CHCH Daily News Schedule Morning Live First Edition (4:00am – 6:00am, multi-zone) Morning Live (6:00am - 10:00am, multi-zone) News Now AM (10:00am - 12:00pm, multi-zone) News Now Midday (12:00pm - 1:00pm, multi-zone) News Now PM (1:00pm – 5:00pm, multi-zone)

Evening News at Six (6:00pm – 7:00pm) Evening News at 11 (11:00pm – 12:00am)

CHCH has the whole day covered starting first at 4:00am, continuing throughout the day and into the evening, giving your customers the information they need, when they need it.

Returning Favourites 20/20 (Simulcast ABC) continues to combine hard-hitting investigative reports, newsmaker interviews and compelling human interest and feature stories. SUPERNATURAL (Simulcast CW) - Sam (Jared Padalecki) and Dean (Jensen Ackles) have spent their lives on the road, battling every kind of supernatural threat. Over the years, after dozens of bloody adventures, they finally closed in on their dark destiny: Sam and Dean, with the help of their friends, father-figure Bobby and fallen angel Castiel, managed to avert the Apocalypse and defeat Fate itself -- but at a terrible price. 60 MINUTES (Simulcast CBS) , The most successful television broadcast in history, began its 45th season in September, 2012. Offering hard hitting investigative reports, interviews, feature segments and profiles of people in the news, the broadcast begun in 1968 is still a hit today. 48 HOURS MYSTERY (Simulcast CBS) is television's most popular true-crime series, investigating shocking cases and compelling real-life dramas with journalistic integrity and cutting-edge style.


Returning Favourites HART OF DIXIE (Simulcast CW) - Welcome to HART OF DIXIE, set in the lovely town of BlueBell, Alabama, where the neighbors take care of one another, the mailman knows your name, there's a parade every Tuesday ... and no one has ever seen the likes of Dr. Zoe Hart. Zoe feels the culture shock of her new surroundings immediately but the real shock comes when she learns that the doctor who invited her to BlueBell has passed away and left her with his half of the medical practice. JEOPARDY (Simulcast CBS) “America’s favourite quiz show” where contestants are provided with the answers and asked what the question is, has won 30 Daytime Emmy Awards. The show is hosted by Canadian TV legend Alex Trebek.

WHEEL OF FORTUNE (Simulcast CBS) Pat Sajak hosts this game show, where contestants guess letters in mystery words and phrases. They win prizes based on results of spinning a wheel and guessing correctly to solve the mystery. Vanna White stars as the 'letter-turner. BONES (Syndicated) A forensic anthropologist and a cocky FBI agent build a team to investigate death causes. Quite often, there isn't more to examine than rotten flesh or mere bones.


New Shows in Fall 2013 The Originals (Simulcast CW) Tuesdays @ 8pm Simmering with supernatural elements and featuring familiar and fan-favorite characters from the immensely popular drama The Vampire Diaries, it's THE ORIGINALS, from The Vampire Diaries executive producer/writer Julie Plec. This sexy new series centers on the Original vampire family and the dangerous vampire/werewolf hybrid, Klaus, who returns to the magical melting pot that is the French Quarter of New Orleans -- a town he helped build centuries ago. Starring: Joseph Morgan, Daniel Gillies, Claire Holt, Phoebe Tonkin

New Shows in Fall 2013 CSI: Miami Tuesdays @ 10pm Horatio Caine, a former homicide detective, heads a group of investigators who work crimes amid the steamy, tropical surroundings and cultural crossroads of Miami. His team includes Calleigh Dusquene, a bilingual Southern beauty with a specialty in ballistics; Tim Speedle, a cocky yet disarming investigator who is well connected on the street, and Eric Delko, an underwater recovery expert who knows all the twists and turns of the Florida waterways. Rounding out the team is Alexx Woods, the no-nonsense, know-it-all coroner. And, after Speedle is killed in Action, Former Patrolman Ryan Wolfe joins the team. Together, these investigators collect and analyze the evidence to solve the crimes and to vindicate those who often cannot speak for themselves -- the victims. Starring: David Caruso, Emily Procter, Adam Rodriguez

New Shows in Fall 2013 SPIN OFF Wednesdays @ 8pm Mark Burnett (Survivor, The Voice) brings his unique take on game shows exclusively to CHCH. A game of trivia and chance where contestants have a shot at winning thousands of dollars in cash testing their knowledge and their luck. Win big or lose it all - it's all up to THE WHEEL! Host: Elvira Kurt

Who Wants to Be A Millionaire Wednesdays @ 8:30pm Starting with easy multiple-choice questions that gradually get more challenging, contestants have only their wits and three lifeline chances to see them through to the grand prize of one million dollars. Starring: Cedric 'the Entertainer'

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