no strings badminton

no strings badminton Ed Reeves, BADMINTON England Regional Officer

Content • What is no strings badminton • Drivers , barriers and challenges

• What is needed to run a session • Costs and resources • Current participation

What is no strings badminton?

no strings badminton ... bridging that imaginary ‘gap’ getting on court with friends for a gossip and a laugh

signing up to the no strings social circle

no strings badminton extremely sociable, pay& play sessions, semi-structured, fun & frolics , informal

Casual badminton Find a partner, book a court,

NO STRINGS … no hefty membership fees contracts

or lengthy

highly accessible…

Club Badminton Fees, coached, leagues, competitive, structured…

Introduction to Badminton / The Casual Player

mmm, feel the benefits of a no strings badminton session… Casual

Easy

Pay & Play

Key features

Coordinated

Any age

Fun

Social

Any ability

brand values...(F words we like)

fun

fitness

friends

our target customer groups…

Women 25-45

Men 25-45 not exclusive

Students

Drivers and barriers

even customers have wants and needs you know… • Fitness key drivers

barriers

• Image • Socialising • Fun • Weight loss • Variation

• Time • Childcare • Cost • Someone to play • Intimidation • Equipment • Never played before

Challenges • Facility ownership if they have not purchased the Franchise • Awareness/Promotion of the sessions • Finding the right Coordinator

What is needed to run a session?

The basics… • No strings badminton franchise purchased • No strings coordinator appointed • Courts and Rackets (we supply the shuttles)

Engaged partners…. • Leisure Centres • Local Authority, SDO – Play Officers • School Sports Partnership • County Sports Partnership

• County Badminton Association • Local Clubs

Costs and resources

Costs • 1 Franchise - £400 per annum, 2-3 Franchises£300 each, 4+ Franchises-£200 each • Higher and Further Education – flat rate of £200 each • Franchise cost split into quarters - £100 per quarter • License to run 1 on-peak session and 1 offpeak session per week (on-peak from 5.009.00pm weekdays, off-peak all other times)

Resources • • • • • • •

500 x A5 Flyers, 25 x A3 posters 16 x tubes of shuttles 2x Coordinator Shirts External Flexi banner Resource CD’s Coordinator

Current participation

Currently 535,000 adults play badminton once a week in England. Close to 1 million place once a month No strings badminton is the flagship programme to reach the target of 605,000 adults playing once a week by 2013

More locally… • Average attendance of 16 Adult Participants per session • Contributing to new adult participants target for our Community Badminton Networks • Over 70% retention

and, so to summarise... 20,000 more adults playing by 2013

fun

fitness

Alternative exit route nationally

friends

brand values

Break down barriers to participation

programme targets no strings badminton pay & play

target markets

membership

Challenges Ownership

Women 25-45

Students

men 25-45

Coordinator

Awareness

Thank you and any questions?