Online Video. What traditional content producers need to learn

Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013

How do formats work on YouTube?

CONTENT is important

but COMMUNITY

is king!

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How do formats work on YouTube? YouTuber / Faces Search Engine

Sympathy

Community

Video Platform Emotions

Same Interests

Social Network Exchange /

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What are success factors? Search Engine Video Platform Social Network

Relevance for consumer! /

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What are success factors?

Same interests Exchange Relevance

Emotions Community

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What are success factors?

Same interests Exchange Emotions

Personality Authenticity

Community

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YouTube's value proposition

YouTube has become the stage for new talent, music television was in the past. /

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Where are we heading?

Professionalization Cost efficiency Talent Management Advertising Spendings

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Where are we heading?

Small vs. Large Screen

Premium Productions

Branded Entertainment

Shortform vs. Longform /

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Thank you! /

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