Opportunities in Military Foodservice Art Myers
A Billion Dollar Marketplace 5.5$ Billion in Military Food Service US Army Air Force Navy
Marine Corps Coast Guard
Demographics: The Military Consumer
Market At A Glance Military Members Family Members Military Retirees Total
1,456,682 1,983,236 1,917,242 (Not including family members) 5,357,160
All have access to most military food facilities
Market At A Glance Military Dining Facilities Army Air Force Navy Marine Corps Coast Guard All Services
Outlets 300 277 301 64 370 1312
Dollar Volume (in Millions) 4,000.0 240.0 331.5 263.0 37.3 $4871.8
MWR Outlets (Clubs, F&B, Bowling/Golf Snack Bars, etc.) Army 126 Air Force 99 Navy 118 Marine Corps (MCCS) 160 Coast Guard 26 All Services 529
Dollar Volume (in Millions) 142.2 85.0 134.0 145.7 5.5 $512.1
What is Appropriate for the Military • • • • • •
Long shelf life items Novel items Popular items Nutritional items Adaptable items Food, equipment, sanitation, labor saving, etc.
How Do They Buy • Majority of catering food purchases for all branches of the service are done through a Prime Vendor – Installations have full access to the Prime Vendor inventories; purchases completed at the installation level
• Supplies/equipment purchased through the Air Force Nonappropriated Fund Purchasing Office (AFNAFPO) – Installations also purchase directly from vendors
• Since purchases are primarily at installation level, suppliers must accept credit cards (V, MC)
Prime Vendor • There has to be a need, meet nutritional requirements, meet fair and reasonable pricing, and enough demand from customers to meet minimum requirements for the Prime Vendor • All suppliers should first contact the Service HQ for APF and Installation activities for NAF to market their products • Be aware that having an approved product does not guarantee sales – Installation activities have choices (no sole source) • Overseas product will require a Manufacturer Purchasing Agreement (MPA) to be in place
Prime Vendor Points of Contact • Air Force - Nonappropriated – Mr. Bill Spencer 210-395-7788 – Lackland AFB, San Antonio TX
• Army, Navy, and Marines - Nonappropriated – Mr. Clem Berrios 210-466-1301 – Fort Sam Houston, San Antonio TX
• DoD Appropriated – Defense Logistics Agency Troop Support – Mr. John Steenberge 215-737-7445 – National Allowance Price Agreements (NAPA)
Air Force Nonappropriated Fund Purchasing Office (AFNAFPO) • Provides contracting services to all military departments • Vendors evaluated on – – – – –
Customer need Ability to ship both domestically and abroad Reporting capabilities Pricing Service after sale
Lillian McBride 210-395-7865 Lackland AFB San Antonio TX www.afnafpo.com
IMCEA
International Military Community Executives’ Association
IMCEA (The Missing Piece) • • • • • • •
The Doorway to the Military MWR Marketplace Associate Membership On-Line Resource Guide Access to Decision-Makers Training & Special Events Sponsorship Opportunities Military Club & Hospitality (EBM Publications)
EBM Publications
IMCEA Fiesta of Flavors • Tradeshow in San Antonio, TX on July 20th • In conjunction with the "2012 Armed Forces Training and Certification Workshop." • More than 300 Military buyers from all over the world representing the Air Force, Army, Navy, Marines and Coast Guard. • IMCEA celebration of 40th Anniversary!
National Restaurant Association Show, 4-8 May • What: Opportunities in Military Foodservice • When: Sunday, May 6, 8:00-9:00 a.m. – Includes traditional military foodservice plus Commissaries, Exchanges, Veterans Canteens, etc.
• What: Veterans in Franchising - Opportunities for Both Franchisors and Franchisees • When: Sunday, May 6, 2:00-3:30 pm – Panel Members • Mary Kennedy-Thompson, President, Mr. Rooter • Jim Amos, Chairman & CEO, Tasti D-Lite • Bill Spae, Chief Development Officer, CiCi Enterprises • Art Myers, Executive Director, IMCEA
Hope to See You There!
NRA Military Hospitality Subcommittee • Created to oversee all military-related activities • Food Service awards programs • Develop programs to enhance NRAs relationship with the military and create job opportunities for those leaving service • Assist military members in pursuing careers in the hospitality industry • Help improve military hospitality operations by providing education, skills development, insights and best practices from the private-sector industry and its suppliers
Contact Information Arthur J. Myers, Executive Director (571) 296-9505
[email protected] Jara N. Allen, Deputy Executive Director (571) 207-8893
[email protected]
Visit us on the web at www.imcea.org