2015 Real Men Cook
The Nation’s leading Fathers Day Tradition
FATHER’S DAY is an underleveraged opportunity for Brands to annually increase sells and traffic, as well as, engage and connect with consumers. For 25 Years Real Men Cook® has owned FATHER’S DAY. Real Men Cook®, the event, is an exciting family food tasting event where men donate their time and talent on Father’s Day to cook food and literally serve the community.
Every Father’s Day, Real Men Cook has dominated the media with positive images of men in relationship to their families and communities. This display of love destroys the myth that men are not present. Real Men Cook promotes holistically healthy communities.
Throughout the year, Real Men Cook, through it’s charitable arm, Real Men Charities, hosts many events that continue to promote African American men in positive ways: -Real Men Love: A Black Tie gala and Comedy Show -Real Men Cooking with Kids -Urban Garden and Farm -Annual Real Men Cook® Pumpkin Carving -Real Men Read
As a partner, you can engage employees to volunteer; engage Public Relations, Community Relations, and Government Relations; visibly demonstrate your commitment to community health at a grassroots level and through mass media; connect with a young urban professional audience; help fund our continued efforts to bring love and life to urban communities around the nation; and increase sells for participating brands.
Real Men Cook® is an annual Father’s Day fun family food-tasting celebration. Hundreds of men volunteer their time, talents, and riches to purchase, cook and serve food to the thousands of people who attend the event. Elected-officials, community leaders, and celebrities also attend and participate. Real Men Cook® was launched in 1990 and became one of the largest family celebrations in the country. Sunday, June 21, 2015, the event will be executed simultaneously in Chicago, Atlanta and Indianapolis. Today, Real Men Cook® is the premiere Father's Day experience. Millions share the experience through interactive news programming and media coverage that reached over a billion media audience impressions. According to Nielsen, over $200,000 in television news coverage shared with sponsors annually in Chicago alone. Ticket proceeds are enjoyed by partnering non-profit organizations in various cities. As a result of the Real Men Cook® event, over $1 million in ticket proceeds and donations have been generated to nonprofit partners and organizations that serve families and communities. Real Men Cook® also partners with numerous other nonprofit, faith-based organizations and national festivals, where we prepare food, serve and volunteer.
RMC National Spokesman
Chef Nate Pendleton, father of Haydia Pendleton, is our NATIONAL SPOKESPERSON. Hadiya Pendleton, 15 was shot and killed on January 29, 2013 while standing with friends inside Harsh Park in Chicago after taking her final exams and a week after marching in the Presidential Inauguration Parade.
First Lady Michelle Obama attended the funeral for Pendleton in Chicago, calling for Peace in Chicago. President Obama mentioned Pendleton's death in his 2013 State of the Union Address in Congress, where Pendleton's parents — Cleopatra Cowley-Pendleton and Nathaniel A. Pendleton Sr. — attended as guests.
Chef Nate, appeared at the 24th Annual Real Men Cook. He embraced the crowds with love and his famous Jerk chicken, prime rib and savory grilled chicken. Chef Nate will also be available for promotional events leading up to Real Men Cook where he is featured at the Peace and Possibilities Tent.
A diverse group of individuals comprised of suburban & urban families from across Chicago land
Average HH income greater than $60,000 Average individual income greater than $35K Single Women 24-64 known as “Gatekeepers” who are household decision-makers who do the purchasing, planning and play an active role in community organizations Men 30-64 who are the “Active Men” and participate in a leadership role in their communities as fathers, uncles, coaches, and mentors. Professional “Tastemakers” which consist of young entrepreneurs, entertainers, celebrities, athletes, promoters, and community leaders Youth 8-17 “The Future Generation” who attend with active parents that are concerned, involved, and supportive.
-Pre-Event Promotions: Radio Commercials, Newspapers, Magazines, Online, Mobile, Newsletters, Bulletins, Media Interviews, and Direct Marketing from Memorial Day Weekend to Father’s Day
DAY OF: Opening Ceremony: Volunteer cooks and partners are recognized, the media attends along with special invited guests including: elected officials, community leaders, and celebrities
6a-10a: Volunteers, Cooks, Sponsors and Media Arrive for early morning set up
10a-2p: Live Radio/TV Broadcast from event
2p: Cook Processional and Roll Call which includes opportunity for sponsors to speak/Media Interviews
Official Welcome Remarks by Real Men Cook President/Local Director
Sponsor/Partner acknowledgments and photo ops from Main Stage
3p: Doors Open
Space design for families; adults and children
Food sampling/demonstrations (outdoor grilling/serving and indoor food presentations)
Live entertainment
Interaction showcasing Brands and their community commitment
6p-10p: After Party for sponsors, cooks, volunteers and family (Centralized in Beer Garden)
Special Pavilions
Health and Wellness – Free Screenings, Healthy Food Options and cooking demos, and Proactive Health Recommendations
Kids Zone – Interactive Games and Fun
Gospel Explosion – Faith-based choirs in concert, soloists and liturgical dancers (Inside venue: also acts as a cooling station)
Fraternity Row: Men from various Fraternities showcase their best dish
Barbers Row: Men from various Barbershops and salon showcase their best dish
Real Men Cook Family, Food & Fun
Jan-April:
Recruitment (Deadline May 1st) Sponsorship (Deadline May 1st) Partnerships (Deadline May 1st)
May: Ticket Sales (May 1st with Mother’s Day Focus May 10) Promotions (Radio Advertising launches Memorial Day Weekend May 22) June Promotions (Television June 7-22)
Pre-Promotional Opportunities January: Martin Luther King Day (Awareness, PR on Positive Images of Men) Pro-Bowl (Chicken & Chili Cook-Off Competition)
February: Super Bowl (Recruitment) Real Men Love (Pre-Valentine’s Day Weekend Adult Party) NBA All-Star Weekend (Recruitment)
March: St. Patrick’s Day (Green Food, Health Awareness)
April: First Day of Spring (Healthy Food Awareness)
May: Cinco De Mayo (Opportunity to connect with Hispanic Community) Mother’s Day Promotions (Ticket Sales, Partnerships with Mother’s Day Brunches and Dinners, feature Chefs) Memorial Day Weekend (Promotions and Ticket Sales)
June: REAL MEN COOK
A Few Past Participants Celebrities & Athletes
Elected-Officials & Community Leaders
Drew Sidora (Actress/Singer)
Michael Baisden (Author)
Governor Quinn (Illinois)
Damon Dash (Music Mogul)
Senator Dick Durbin
Zab Judah (former Boxing Champion)
Mayor Sawyer (Chicago)
Eddie Levert (Singer)
Mayor Bill Campbell (Atlanta)
Lennox Lewis (former Boxing Champion)
Mayor Shirley Franklin (Atlanta)
John Salley (NBA Champion and Host of Basketball Wives)
President Barack Obama
Mayor Mark Morial (New Orleans) US Representative Danny Davis (IL)
Tavis Smiley (Author and Talk Show Host)
US Representative John Lewis (GA)
Peter Thomas (Real Housewives of Atlanta)
US Representative John Conyers (MI)
Dominique Wilkins (former NBA All-star)
Rev. Jesse Jackson Sr.
Keke Wyatt (singer and star of R&B Divas)
Father Phleger
WHAT’S IN IT FOR YOU? Annual opportunity for Father’s Day sales and promotions Opportunity to own Father’s Day and Summer messaging Pre-promotional activities at Real Men Cook® partner retail locations Provide the community with a positive message that is needed
Touch thousands repeatedly through radio advertisements and interviews, television interviews and news reports, as well as, print and electronic media Enhance relationships with Influentials, including: electedofficials, community leaders, celebrities, and volunteers
Support hundreds of men who share their Father’s Day by volunteering to cook and serve the community Opportunity to raise funds for charity Make a difference!
PRESENTING Sponsor: $50K (Limit 2)
Category Exclusivity
Signage display throughout event venue (5)
Representative will have opportunity to speak on radio during live radio remote during Real Men Cook event
Mentions in ALL interviews (Print, TV, Radio, Press releases)
2 Mentions in ALL radio commercial spots
Logo on ALL print and electronic advertising
Social Media hotspot and posting with your Brands and attendees during event
Logo featured on ALL print material
Full-page color cover ad for special advertorial (5k collateral pieces)
Logo on Real Men Cook Website Home Page and Sponsor Page with hyperlink to your website
Logo on 3 Real Men Cook® event banner
Acknowledgement at promotional events leading up to Father’s Day, including in-store and parking lot promotions at selected retail outlets with radio van remotes
On-stage acknowledgement during event and opportunity for representative to speak during opening ceremony and during event
Exclusive sponsor fulfillment liaison provided by Real Men Cook
Exclusive Real Men Cook interactive engagement event with employees at your headquarters
Partnerships and promotions from Feb –June
One 20’X20’ space with tent for activation, distribution of materials (additional space and tents available as needed)
200 Tickets to distribute to employees and/or community partners
Paid Cook registration and certification for up to 20 men to participate at Real Men Cook
20- Real Men Cook® t-shirts to distribute to employees and/or customers
Opportunity to contribute to gift bag that will be distributed to over 300 influencers
12 month presence on website
Photo Opportunities for associates at booth with celebrity guest
Opportunity to participate in promotions with Real Men Cook® retail partners
TITLE Sponsor: $25K (Limit 4)
Category Exclusivity
Signage display during event weekend and throughout event venue
Mentions in all interviews
Representative will have opportunity to speak on radio during 4-hour live radio remote during Real Men Cook event
Mentions in ALL radio commercial spots
Mentions in ALL media
Logo on ALL print and electronic advertising
Logo featured on ALL print material
Full-page color ad for special advertorial (5k collateral pieces)
Logo on Real Men Cook Website SPONSOR PAGE
Logo on 2 Real Men Cook® event banners
Acknowledgement at promotional events leading up to Father’s Day, including in-store and parking lot promotions at selected retail outlets with radio van remotes
On-stage acknowledgement during event and opportunity for representative to speak during opening ceremony
Exclusive sponsor fulfillment liaison provided by Real Men Cook
Partnerships and promotions from Feb –June
One 20’X20’ space with tent for activation, distribution of materials (additional space and tents available as needed)
100 Tickets to distribute to employees and/or community partners
10- Real Men Cook® t-shirts to distribute to employees and/or customers
Opportunity to contribute to gift bag that will be distributed to over 300 influencers
12 month presence on website
Photo Opportunities for associates at booth with celebrity guest
Opportunity to participate in promotions with Real Men Cook® retail partners
Lead Sponsor: $15K (Limit 10)
Category Exclusivity
Signage display during event weekend and throughout event venue
Mentions in select interviews
Mentions in minimum of 150 radio commercial spots
Logo on all print and electronic advertising
Logo on all print material
Full-page black and white ad for special advertorial (5k collateral pieces)
Logo on Real Men Cook Website sponsor page
Logo on 2 Real Men Cook® event banners
Acknowledgement at promotional events leading up to Father’s Day, including in-store and parking lot promotions at selected retail outlets with radio van remotes
On-stage acknowledgement during event and opportunity for representative to speak during opening ceremony
Partnerships and promotions from Feb –June
One 20’X20’ space with tent for activation, distribution of materials
40 Tickets to distribute to employees and/or community partners
5- Real Men Cook® t-shirts to distribute to employees and/or customers
Opportunity to contribute to gift bag that will be distributed to over 300 influencers
12 month presence on website
Photo Opportunities for associates at booth with celebrity guest
Opportunity to participate in promotions with Real Men Cook® retail partners
Supporting Sponsor: $7,500 Signage display during event (provided by sponsor) Mentions in minimum of 50 radio commercial spots Logo on all print and electronic advertising Logo featured on all print material Half-page B&W ad for special advertorial (5k collateral pieces) Logo on Real Men Cook Website sponsor page Logo on 1 Real Men Cook® event banners Acknowledgement at promotional events leading up to Father’s Day, including in-store and parking lot promotions at selected retail outlets with radio van remotes On-stage acknowledgement during event and opportunity for representative to speak during opening ceremony Partnerships and promotions from Feb –June 2 10’X10’ space with tents 20 Tickets to distribute to employees and/or customers 5- Real Men Cook® t-shirts to distribute to employees and/or customers Opportunity to contribute to gift bag that will be distributed to over 300 influencers 12 month presence on website Photo Opportunities for associates at booth with celebrity guest Opportunity to participate in promotions with Real Men Cook® retail partners
Other Sponsorship Levels Contributing Sponsor: $5,000 Participating Sponsor: $1,500 In-Kind Sponsor – Product Donation value $3,000
RMC 2015 Sponsorship Categories Automotive Health Insurance Property Clothing / Retail Hospital or Private University Beverage DIY Retail Telecommunications Cable Kitchen Brands Technology
What’s Needed From You: INKIND Service for approximately 5,000 attendees Service for Approximately 300 volunteers
Service for approximately 20 Entertainers (Green Room) Service for approximately 200 Sponsors and VIPs for private after party in Miller’s Beer Garden
2014 Chicago Media w/ Sponsors- Radio POWER 92.3 (70) :60 SEC COMMERCIALS (25) :5 SEC FEATIURE SPONSORSHIP BILLBOARDS (40) :30 SEC PROMOTIONAL ANNOUNCEMENTS (2) 642 X 285 WEB BANNER VIA WWW.POWER92CHICAGO.COM (6) 600 X 300 WEB BANNER POSTS VIA POWER 92 E-BLAST NEWSLETTER TO OVER 21,000 REGISTERED LISTENERS VIA WWW.POWER92CHICAGO.COM (6) FACEBOOK/TWITTER POSTINGS (80) :60 SEC STREAMING COMMERCIALS VIA WWW.POWER92CHICAGO.COM (40) ON-AIR TICKET GIVEAWARYS (1) FOUR HOUR LIVE BROADCAST AT EVENT 12P-4P SOUL 106.3 (65) :60 SEC COMMERCIALS (50) :10 SEC FEATURE SPONSORSHIP BILLBOARDS (40) :30 SEC PROMOTIONAL ANNOUNCEMENTS (40) :15 SEC LIVE LINERS (2) 500 X 250 WEB BANNER VIA WWW.SOUL1063RADIO.COM (6) FACEBOOK/TWITTER POSTINGS (80) :60 SEC STREAMING COMMERCIALS VIA WWW.POWER92CHICAGO.COM (40) ON-AIR TICKET GIVEAWAYS REJOICE 102.3 (41) :60 SECOND COMMERCIALS (40) :30 SEC PROMOTIONAL ANNOUNCEMENTS (40) :15 SEC LIVE LINERS (2) 500 X 250 WEB BANNER VIA WWW.REJOICE102.COM (6) FACEBOOK POSTINGS (80) :60 SECOND STREAMING COMMERCIALS VIA WWW.REJOICE102.COM (40) ON-AIR TICKET GIVEAWAYS
2013 Chicago Media w/ SponsorsTV News Total Story Count: 39 Total Audience Estimate: 3,121,984 Total Ad Value: $47,950 Total Calc Ad Value: $58,252 Total Calc Publicity Value: $174,750 Including: WMAQ (NBC)- Official 2013 Real Men Cook Partner WBBM (CBS) WLS (ABC) WGN (CW) WFLD (FOX) CAN-TV
Note: More commercials were broadcast, but sponsors were mentioned in the ones listed and logos were featured in the Banner ads. Sponsors were also mentioned during several interviews on POWER 92.3, SOUL 106.3, REJOICE 102.3, and WVON 1600AM
PAST MEDIA COVERAGE Television: Food Network (Al Roker, Paula Deen Show, Emeril Live), BET News, TVOne, Live Well Network Radio: Tom Joyner Morning Show, Doug Banks, Steve Harvey Show, Russ Parr Morning Show, Rickey Smiley, Michael Baisden Monthly Print: Southern Living Magazine, Ebony, Black Enterprise Weekly Print: Time, Rolling Out, USA Today Weekend, Chicago Defender, Wave, Crusader, Citizen Daily Print: USA Today, New York Times, Chicago Tribune, Atlanta Journal-Constitution, Washington Times, LA Times, Times Picayune… and MUCH MORE!!!
Past PARTNERS/ SPONSORS
Introducing our Real Men Cook 2014 Sponsors
Official non-profit presenter of Real Men Cook launched in 2003 “to build healthier families and communities”
Health Awareness Programs: HIV AIDS, Prostate Cancer (Charlie Wilson has been a featured partner), and Childhood Obesity
Healthy Eating Curriculum in Chicago Public Schools
Community Garden and Urban Farming
Male Involvement and Capacity Building
Next Steps Contact: Allison Jordan Vice President/National EP Direct #708-351-4897
[email protected]
Contact: Allison Jordan Cell #708-351-4897
[email protected]
