Go Digital and Increase Magazine Sales with MAGZTER
Copyright © Magzter Inc. 2012 – Confidential
Michael D. Triunfo Director of Sales, N.A Magzter Inc. 1230 Avenue of the Americas Rockefeller Center, 7th Floor, Suite 781, New York, NY 10020
[email protected] Magzter Inc. is a member of
Publishing Industry: Digital Pain Points Too many Digital App providers How to choose the right one?
• The right technology • Cost of App creation and maintenance • Reliability • App presence across platforms • Right platform for sales • Global Reach and promotion Copyright © Magzter Inc. 2012 – Confidential
Understanding the Digital Trend
• Publishers’ to focus on what they do best – Content creation! • Partner with Digital experts to keep abreast with digital trends • Analyze Digital Consumer patterns
Global smart device boom Projected US installed base for key device classes (M units, including overlap)
Sales of color, touch-enabled, mobile devices are projected to grow significantly over the next few years, sparking consumer demand for interactive magazine and newspaper content Device evolution and interactive content create a virtuous cycle - Color, touch-enabled, portable devices ignite excitement in content apps - Interactive, exciting content drives interest in other compatible devices Copyright © Magzter Inc. 2012 – Confidential
200
160
TouchSmartphones Tablets TouchNetBooks
TouchSmartphones
120
131 Color tablets
109 80
79 TouchNetbooks
55
40
32 22
29 0
40
3
11 4
7
10
12
2010
2011
2012
2013
2014
Magzter: The future of content delivery
Copyright © Magzter Inc. 2012 – Confidential
• Global Digital Magazine Newsstand/Kiosk • Publishers from all over the world reach out to millions of magazine readers to sell their magazines • Social media recommendation engine to boost magazine sales • Magazines in all languages • No production fees for publishers – simple revenue share model • Only platform to enable magazines across Apple, Android and web platforms including Apple’s Newsstand
Magzter: Platforms and devices Now available:
Apple Store iPhone, iPad, iPod Touch
Coming soon: Small Form Factor
Other platforms in 2012:
Copyright © Magzter Inc. 2012 – Confidential
Android Market
Amazon Appstore
PC, Mac, Internet Browser
Seize the Magzter Advantage Easy, self-service publishing Multimedia capability using interactive PDFs Multiplatform access Global availability Real-time sales tracking
Case Study: 5 Days to “Go-Digital”
5
Issue goes LIVE!
4
One Time Apple approval
3 2 1 0
Issue available on iPhones, iPads, iPod Touch, Android devices, Amazon, web on Magzter & a CJR branded app on Apple Newsstand
Issue available for preview on CJR’s team iPads for secure preview CJR team Uploads Files CJR uploads PDF files to the Magzter system CJR Previews the Issue
Magzter Sign-up
Copyright © Magzter Inc. 2012 – Confidential
CJR registers online with Magzter
Apple Newsstand: Magzter powered ‘white label’ apps
Copyright © Magzter Inc. 2012 – Confidential
• A single upload feeds both Magzter and iOS5 Newsstand
• Interactive PDF Support on both Magzter Newsstand and Apple’s Newsstand • Real Time reporting of sales of both Magzter and Apple Newsstand
Apple Newsstand: Newsstand app branded for you
Copyright © Magzter Inc. 2012 – Confidential
• Magzter creates a branded Apple Newsstand app • Publisher content is made available on the Apple Newsstand subject to Apple approval – entire process is managed by Magzter • Publisher masthead logo prominently displayed in the app • The Publisher logo and branding will also be on the inner pages • Revenue from the app shared with Apple and Magzter as per the Magzter agreement • Publisher sells single copies, subscriptions and archived issues
Enhanced user experience
Copyright © Magzter Inc. 2012 – Confidential
• Completely revamped new 2.0 design • Push notifications to users when new issue is added • Magazine gifting online on www.magzter.com • Progressive downloading of magazines when connected to the Net • Multiple subscription options – with ‘auto-renew’
Magzter Zero Cost Model Zero setup fee Zero upload fee per issue No additional cost to make your magazines interactive
PAID MAGAZINES • 50:50 revenue share after any transaction fees to Apple, Android, etc.
Copyright © Magzter Inc. 2012 – Confidential
CONTROLLED CIRCULATION MAGAZINES • Only download charges apply
WHITE-LABEL iPad iOS5 Newsstand App • One-time fee to create a white-label app for Apple’s newsstand with revenue sharing
MPA-IMAG Exclusive!
Copyright © Magzter Inc. 2012 – Confidential
Contact us for more… Girish Ramdas Co-Founder and CEO Email:
[email protected] Michael D. Triunfo Director of Sales, North America Email:
[email protected]
USA: Magzter Inc. 1230 Avenue of the Americas Suite 781, 7th Floor Rockefeller Center New York, NY 10020 Email:
[email protected]
Copyright © Magzter Inc. 2012 – Confidential
Neha Rameja Manager- Business Development Email:
[email protected]
Lunch Sponsor
Lunch
Thank you to our Sponsors
#mpaimag