pptx - Loqate

Competitive Landscape December 2014

The Issues & Players The Issues

Business

Technical

The Players Informatica/Address Doctor Harte-Hanks/Trillium/ Global Address SAP QAS Postcode Anywhere Uniserv Local country players

Business Loqate is not a subsidiary of a competitor Every Address Doctor win goes to Informatica Loqate does not license its software directly to end-users Loqate only licenses through OEMs and partners Loqate is responsive in sales and support Loqate has global coverage – one vendor for everywhere Address verification – over 240 countries and territories Geocoding – over 240 countries

Technical Landscape Loqate

Address Doctor

Global Address

Experian QAS

Postcode Anywhere

Countries Verify

240

240

220

87

25+

Countries Geocode

240

56

60+

0

25+

Installed/Enterprise

✔

✔

✔

✔

Cloud/SaaS

✔

✔

✔

Transliterate

✔

✔

Unstructured Data

✔

✔

✔

✔

Address Doctor Founded around 1991 Acquired by Informatica in 2009

Less than 2% of Informatica Revenue Not the 800 pound gorilla Market position and product line are vulnerable Many of the leaders in the Gartner Magic Quadrant for Data Quality have already moved or are in the process of moving to Loqate

Partner Validation Loqate Partners

Address Doctor Partners*

Oracle

IBM

Atlantic Technologies

KAMMACHI Consulting

Microsoft

Pitney Bowes

CloverETL

LumenData

SAS/Dataflux

Melissa Data

CRMADDON Factory

MICROS-Fidelio

Teradata

ESRI

Datenfabrik

Omikron

Software AG

GB Group

H+W Consult

Protel

Cloudbilt

Dell Boomi

Hetras

Scarus

Profisee

IBI

Insignio

Serenata

Ataccama

Talend

ISO Software Systeme

TS&C

Nexxio

HelpIT

*Referenced from the Address Doctor website

Address Doctor Parsing/unstructured data Address Doctor has limited functionality to deal with unstructured and dirty data Loqate has superior ability to handle data that is not already parsed and formatted Accuracy Loqate has street level address verification to 89 more countries than Address Doctor – 172 total for Loqate Independent tests show much fewer false positives with Loqate Loqate Address Verification Code (AVC) more detailed allowing for better management of results and finer analytics

Coverage Levels (Mapping)

Street, Building or Block coverage for major parts of the country

A

5 4 3

Locality and Postal Code (where used)

B

2

Street or Building coverage for more than 98% of the country

A+

Delivery Point (Sub-building) Premise or Building Street or Thoroughfare Locality/City

Verification Levels Compared

89

A

5 4 3

13 106 75

B

2

54

51

A+

38

153 Total 242

248 Total

Loqate is better in at least 105 countries

194

Geocoding Levels Compared

56 N/A Total 56

4

122

3

71

2

55 248 Total

Loqate is better in 197 countries

Latest Coverage Comparisons Loqate country coverage www.loqate.com/datacoveragesummary/

Address Doctor country coverage http://www.addressdoctor.com/en/countries-data/country-list.html

Transliteration

7 LATIN

GREEK

RUSSIAN CHINESE

9 HEBREW

JAPANESE KOREAN

LATIN RUSSIAN ARABIC

GREEK JAPANESE CHINESE

HEBREW THAI KOREAN

Performance Loqate faster batch processing of dirty data Loqate ranges from 10% to 400% faster

Better cloud performance – customer stats: Single request per connection No multiple connections 10-way parallel connection 10,000 records in 85 seconds 500,000 per hour in the cloud

Customer Stories Russia

Japan

350,000 records passed through system

Claim to support premise level verification

Only 8 processed and cleaned

Premise level reference data doesn’t exist

Ireland

China

Claim to support country

Claim to support premise level verification

No records cleaned

Chinese law forbids access to premise level data outside China

Customer Stories Inflated results Organization name present in address triggers premise level match Address may not really exist Caused inaccurate results in

Brazil

Indonesia

Saudi Arabia

Customer Stories Non-existent addresses Claims to have A+ coverage for certain countries Number of addresses in their DB for those countries is 0 False advertisement in:

Bouvet Island

Heard and McDonald Island

Kosovo

Structured Data

Parsing & Verification

Unstructured Data in Any Language

Israel Errors

The name of the city has been changed, yet there is no indication that this is not an accurate match. There are at least 4 cities in Israel that begin with “nir” There are at least 5 cities in Israel that start with “nir”. Why this one? Why present anything at all that is so inexact?

Belarus Errors

No such city!

Japan

AD cannot parse the premise OR thoroughfare. The postal code is in the house number field.

Better results in Japan!

Loqate couldn’t verify the premise address. But the parsing is correct and the address is properly formatted in both native and Roman characters.

Russia

Notice that (wrong) results change depending on which field unstructured data is entered. Same input, totally different results. Also, why are there 20 suggestions for 1 address?

Better results in Russia, and better parsing of unstructured data!

Greece

Loqate has correct street, house, city and postal code.

AD has it all wrong including the format.

Better results in Greece!

Mexico

?

Better results in Mexico!

The Others

Rarely seen in sales situations

Leader in address verification at data entry time

Not seen outside the US

Loqate Powersearch product competes with QAS

Seem to be focused on supporting Harte Hanks customers rather than sales to others Geocode – only 60 countries

No geocoding covered on QAS website No transliteration

The Others

Home-grown solution for Germany Licenses GB Group system and Loqate for other countries Sells data quality suite for enterprises Minor player in the US

Address verification done through Business Objects Solution based on patchwork of acquisitions and sublicenses – very difficult for customers to use Only sell to SAP customers No global coverage

The Others The up-and-coming competitor Flash and sizzle UK based – just entering US – no US-based support Focus on end-user sales Separate product for international Geocoding – no Asia, no Africa, no South America, no Mexico, no Central America

Postcode Anywhere Why should we trust them with address data?!

Error 1: Suite should be on line 1 Error 2: Suite should be Ste. Error 3: No comma after Cambridge Error 4: City, state and zip should be on the same line Error 5: Postal requirement is USA

Why Loqate Wins Better results across many countries Superior parsing for unstructured data

Wider and deeper geographic content to meet needs of global customers More flexible deployment options – On-premise or cloud Ease of integration – single API for all countries and functions Deeper control of results leading to better management and analytics Better responsiveness in sales and support

Geocoding

ESRI - Coverage Levels (Mapping)

Description

Level

Level

Description

Address searches are likely to result in accurate matches to PointAddress and StreetAddress levels

1

4

Premise or Building

Address Searches sometimes match to StreetName and Admin levels.

2

3

Street or Thoroughfare

Address Searches often match to StreetName and Admin levels

3

2

Locality/City

No coverage available beyond Admin levels

4

1

Administrative Area

ESRI - Geocoding Levels Compared

# countries

88

Level

Level

43

1

4

122

45

2

3

71

21

3

2

55

109 Total

# countries

Total 248

Loqate is better in at least 139 countries

193

Google Comparison Geocoder can only be used to display addresses on a Google Maps API. All other applications are illegal.

No offline / on-premise mode Geared towards end-users, not enterprise cleansing and geocoding No accuracy measures

Competitive Hurdles Prospect only does business in one or two countries Competitive solutions that come from the direct mail space for single country address verification CASS (US) and SERP (Canada) Certification for direct mail

Address Powersearch technology lacking the install base of established competitors Loqate lacks case study material because we only license through partners

Why Loqate? Unsurpassed Global Coverage Breadth and depth - Reference data for 240+ countries Multiple address and geocode data sources for many countries Timeliness of data acquisition and refresh

Robust Parsing and Validation Corrects misplaced data in wrong fields Unhindered by extraneous non address and junk data

Ease of Integration/Time To Market Quick and easy installation Platform independent or cloud-based processing Single interface for all countries

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