Presentation - Gainesville
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The Gainesville Sports Commission Our Mission is to be the leading voice of the sports tourism industry in Alachua County; to add to our community’s quality of life through sports; to recruit and create sustainable sports recreation, and entertainment events that have a positive community impact; to build an understanding in the community of the importance of sports, recreation and tourism and to skillfully do so while meeting all industry professional standards and best practices
Gainesville Sports Commission
Founded in 1988
Alachua County’s official sports marketing arm
Staff of three full-time and one part time employee
Reliance on additional help from 3-5 interns quarterly
Twenty-five to 35 hosted or assisted events annually
Managed by a 25-member volunteer board
Meet monthly; third Thursday at noon
Willing partner in Alachua County Destination Management Efforts
Report to VisitGainesville monthly and quarterly
Audited annually by independent firm as part of agreement with Alachua County
Selected 2009 Member of the Year by National Association of Sports Commissions
Contracts with VisitGainesville Fund Most But Not All GSC Activities
County Funding Operations
Account
Rent Salaries and Benefits Office Expenses Insurance Travel Professional Fees Meals and Entertainment Advertising and Marketing
Bid and Event Pool Account Funds Rights Fees Funds Contracted Services Required in Event Contracts All Funding Based on Daily and Overnight Out-of-Town Visitation All Funding for Only Approved Costs Based on State Statutes
Grants from Florida Sports Foundation Fund Balances from Events Hosted by GSC Sponsorships Admissions Registrations
Membership In-Kind Contributions to Offset $80,000+ in Budgeted Expenses
OPERATIONS SUPPORT 1997-2008 Year
County Funding: GSC Operations
Program Revenues: Net from Events
Membership Dues Support
Total Direct Support General & Administrative Expenses
1997
$103,377
$49,601
$12,027
$165,005
$131,813
1998
$114,083
$26,868
$15,510
$156,461
$160,213
1999
$107, 847
$69,814
$10,960
$188,621
$137,767
2000
$117,498
($2,927)
$16,445
$131,016
$181,193
2001
$148,979
$22,074
$25,475
$196,528
$191,994
2002
$128,017
$42,298
$35,450
$205,765
$228,203
2003
$147,538
$67,082
$23,750
$238,370
$222,499
2004
$159,981
$55,296
$30,100
$245,377
$223,231
2005
$170,847
$45,956
$30,675
$247,478
$238,918
2006
$194,317
$19,754
$27,044
$241,115
$234,890
2007
$222,361
$12,909
$26, 075
$261,345
$264,738
2008
$234,145
$23,259
$30,679
$288,083
$296,592
2009
$222,413
$34,980
$29,615
$287,008
$300,762 Unaudited
2010
$199, 186
$42,025
$38,100
$279,311
$279,311 Projected
Recruiting and Creating Events
With our limited staff and competitively limiting sports facilities we must work smarter and more effectively than those with whom we compete 1.
Partner with local sports volunteers to co-host
2.
Partner with local sports volunteers and fund with bid pool funds
3.
Accept grant requests
4.
Host created and recruited events
The Strategy We Use to Build Local Sports Tourism
Support and make existing events better Find county-wide and large events we can host on rotating basis Build expertise with local sport partners to host “step-up” events Bring new events to the community Create new events where it makes sense Secure events that aren’t date-limited in scheduling Remain flexible to pick up or events in the short term Work to overcome limitations in facilities: New facilities means new business Work with other destination tourism leaders. Our model of working with the VCB and other local tourism leaders is looked up to as a best practice nationwide! Help build awareness of the sport market with hotel partners Help build awareness of sport event hosting with local sport partners Bring hotels and local sport partners to the same National events: “Your not just coming to Gainesville; you are coming to Florida.”
Event Bid Selection Process The Gainesville Sports Commission constantly reviews bid opportunities through our network of rights holders, sport volunteers, attendance at national meetings, on-line notifications of bid availability through the National Association of Sports Commissions, Florida Sports Foundation, Sports Event Magazine, Sports Travel Magazine, and other sources. Often bids are due this year for events that will be held in two or three years from now. When bidding on these events, we must restrict our bids to those events where NCAA or UF schedules don’t prevent submission of our bids. We can’t bid on events if we can’t guarantee facility availability.
Nine out of Ten events we look at don’t even get to the bid stage—by our choice. We know our market and self-select for those that can be held here and limit our considerations of others.
Step I: Availability Review and Mission Considerations
Is the facility (or are multiple facilities) available? Do facilities meet specifications? Can it be secured at a reasonable cost? Is there a chance of generating out-of-town visitation? Participants Spectators/Families
Are hotels available that can support the need?
Do we have a conflict with other events in town?
Are there sources of income from the event available to offset hosting expenses?
Step II: Due Diligence
What were the results from past event host communities?
Did the event meet their expectations?
How were the rights holders to work with?
What are likely returns on our investments?
Do we have the resources to meet rights holder expectations?
Step III: Bid Preparation and Submittal
If the results from Steps I and II are favorable we prepare the bid
If cash requirement is significant, we negotiate providing in-kind contributions in lieu of or to reduce cash requirements Under promise and over deliver in the bid
Events Hosted or Assisted by GSC
1997
1998
ASA 3-D Archery
ASA 3-D Archery
Gatorade Sports Medicine Seminar
FHSAA 3A Tennis Finals
FHSAA 3A Tennis Finals
FHSAA Track and Field Finals
FHSAA 6A Tennis Finals
FHSAA Track and Field Finals
US Cycling Regional Masters
Florida Law Enforcement Games*
FHSAA Football Finals
11,820 Room Nights
YBOA Boys 17 and Under/19 and Under Championships Sunshine State Games Basketball Championships
Florida Junior Olympics Swimming
FAST Swimming (Holiday Reindeer Classics)
FHSAA Football Finals
8,863 Room Nights
Events Hosted or Assisted by GSC
1999
2000
Florida Special Olympics Basketball
Florida Special Olympics Basketball
NIKE Florida Classic
Buy.com Florida Classic
ASA 3-D Archery
ASA 3-D Archery
Florida Swimming Regional Championships (1&4)
2000 Regions Soccer Cup Soccer
Gainesville Crew Classic
Gainesville Crew Classic
FHSAA 3A Tennis Championships
FHSAA 1 A Tennis Finals
FHSAA Track and Field Finals
FHSAA Track and Field Finals
USA Swimming Grand Prix
USA Swimming Grand Prix
USSS Baquacil Age Group Championship
Sunshine State Games
Sunshine State Games Basketball Festival
Speedo Jr. National Championships
Florida Swimming J.O. Championships
DSP Summer Baseball Classic
SE Regional Bambino Babe Ruth Championships
National Women's Paralympic Wheelchair Basketball
Florida Special Olympics Golf Championships
Florida Special Olympics Golf Championships
FHSAA Football Finals
Timucua Conference Cheerleading Championship
FHSAA Football Finals
Cox Communication Collegetown Classic
15,846 Room Nights
9, 548 Room Nights
Events Hosted or Assisted by GSC 2001
2002
Florida Special Olympics Basketball
USTA $10K Tennis Invitational
ASA 3-D Archery
Florida Special Olympics Basketball Festival
Gator Grand Prix Carting
ASA 3-D Archery
Buy.com Florida Classic
Florida Sports Club Festival Cycling
Florida J.O. Swimming Championship
Florida Scholastic Chess Tournament
Florida Scholastic Chess Tournament
National Women's Wheelchair Basketball Tournament
Gainesville Junior Fencing Championship
Florida J.O. Swimming
GatorNationals City Fest
NHRA Summit Import Drag Racing Series
American Junior Golf Pre-Season at Gainesville
National Underwater Hockey Championship
DSP Memorial Day Classic
NBHA Florida State Finals
SE Sectional Field Archery Championship
AAU Florida Track and Field Championship
CABA Florida State Tournament
Gainesville Chess Club Invitational and Chess Camp
DSP Summer Classic
Gainesville Senior Games
Gainesville Thunder/DSP October Baseball Classic
Timucua Conference Cheerleading Championship
Speedo Holiday Classic
DSP December Classic
National Women's Wheelchair Basketball Tournament
SKUSA Florida Regional SuperKarts
Gateway Regional Fencing Tournament
NHRA Summit Import Drag Racing Series
NSA Florida Fast pitch B Tournament
Florida Chess Camp and "America's Most Wanted"
DSP Summer Classic (2 Events)
USA Cycling Junior National Championships
Dodge Florida Shoot Out
Florida Special Olympics Golf Tournament
Gainesville Senior Games
Timucua Conference Cheerleading Championship
Gone Riding Trek Florida Mtn. Bike Championship
Gator Swim Club Winter Classic
DSP Winter Classic
20,942 Room Nights
22,265 Room Nights
Events Hosted or Assisted by GSC 2003
Heat Strokes III Winter Rowing Camp
ASA 3-D Archery
Florida Cycling Grand Prix
Florida Scholastic Chess Championship
Collegiate Synchronized Swimming Regional
Collegiate Club Fencing Championships
FHSAA Track and Field Finals
Arrendondo Dressage Reg. III
NBHA Florida Championship
Gainesville Duel
AutoTrader.com NHRA SE Sport Compact Nationals
Diamond Sports Park Winter Classic
Gator Swim Club Holiday Classic
FHSAA Football Finals
eSynchro Age Group Synchronized Swimming
Sunshine State Games Basketball Festival
CABA House World Series
SE Equestrian Trails Conference-Large Animal Clinic
Underwater Hockey Championships
AJGA Ashworth Post-Season Tournament
Diamond Sports Park Fall Classic
Gainesville Senior Games
Timucua Pop Warner Cheer and Dance Competition
25,191 Room Nights
Events Hosted or Assisted by GSC 2004
2005
Florida Men's JUCO Shoot Out
Independence Invitational Wheelchair Basketball
Heat Strokes IV Winter Rowing Camp
Tour de Felasco
Archery Shooters Association Florida Pro-Am
Colivita Women’s Cycling Camp
AAU Gainesville Shoot-a-rama
GAR Heat-strokes Camp
FHSAA Boys Weightlifting Finals
Gator Spring Soccer Showcase
FHSAA Track and Field Finals
ASA 3-D Archery Pro-Am
CABA State Baseball Championship
Florida Sunshine State Games Basketball Festival
Firefighter Combat Challenge
4th Annual Gainesville Senior Games
Timucua Pop Warner Cheer and Dance
FHSAA State Swimming and Diving Championships
FAA Marked 3-D Championship (Archery)
Gator Swim Club Holiday Winter Classic Swim Meet
Diamond Sports Park/Newberry Rec. and Parks
Gainesville Gators Baseball Invitational
FHSAA Florida Football Finals
Firefighter Combat Challenge
JUCO Women's Shootout
Heart of Florida Airshow
Timucua Conference Pop Warner Cheerleading
Gainesville Senior Games
1st Annual Turkey Fest Fast pitch Softball Tournament
FHSAA Girls Weightlifting
FHSAA Boys Weightlifting
FAA Field Championship (Archery)
AAU Track and Field State Championships
Sunshine State Games Basketball
19,142 Room Nights
US Synchronized Swimming Collegiate National Championships
FAA Unmarked 3-D and Southeast Sectional 3-D Championship (Archery)
North Central Florida Winter Invitational Baseball Tournament Gator Swim Club Holiday Classic
22,153 Room Nights
Events Hosted or Assisted by GSC 2006
Tour de Felasco
Gator Soccer Showcase
National Underwater Hockey Tournament FAA State Marked 3-D Championship NORCECA Volleyball Tournament SE Regional Firefighter Combat Challenge Gainesville Senior Games
Independence Invitational Wheelchair Basketball Tournament
ASA 3-D Florida Pro-Am
FHSAA Girls Weightlifting
Five Points of Life Marathon
Boys Gator Soccer Showcase Timucua Cheer & Dance
FHSAA Boys Weightlifting
CUSA Crappie Tournament
Florida Firefighter Games (6 weeks)
Bike Florida's Beach and River Ramble
Gator Swim Classic Newberry Youth Athletics Assoc. Winter Baseball Tournament Florida Women's JUCO Shootout
Triple Crown Newberry Xplosion Baseball Tournament
US Field Archery SE Sectional and Florida Championship
Gainesville December Duel Florida Men's JUCO Shootout
Bobcat Invitational Soccer
Hot Rod Magazine Power Tour
Floridaprospects.com Girls HS Basketball Tournament
Gainesville Women's Bowling Assn. 20-Yr Club Tournament
32,398 Room Nights
Events Hosted or Assisted by GSC 2007
Tour de Felasco ASA 3-D Archery Gainesville Gaviatas Synchronized Swimming Girls Gator Soccer Showcase 5 Points of Life Marathon FYSA Region B Cup Round 1 FYSA Region B Cup Round 2 National Wheelchair Basketball Men's South Regional Katsu Karate Challenge HS Sanction for Pepsi Florida Relays Heart of Florida Airshow Canterbury May Days Qualifier Triple Crown Mother's Day Baseball Tournament Florida Scholastic Chess Tournament
Florida FAA State Championship Hershey Track and Field Qualifying Meet Florida Swimming Junior Olympics Summer Championship Firefighter Combat Challenge Gainesville Senior Games Crappie USA Lake Lochloosa/Orange Diamond Sports Park Winter Invitational Gator Swim Club Holiday Classic Women's JUCO Shootout Men's JUCO Shootout Kiwanis of Gainesville Invitational Basketball Tournament
24,517 Room Nights
Events Hosted or Assisted by GSC 2008
Bobcat Soccer Invitational Tour de Felasco
State of Mind Tri-Du ASA 3-D Archery GSC Indoor Track and Field
State of Mind Tri-Du Gator Soccer Showcase
5 Points of Life Marathon
Florida Sports Foundation Flag Football Festival
Gator Head Race
Gator Swim Club Winter Invitational
Newberry Winter Invitational Women's JUCO Shootout
Men's JUCO Shootout
High School Sanction for Pepsi Florida Relays Coaches of the SEC Beach Volleyball OTC Firefighter Combat Challenge
USA Renshinkan Karate Florida Babe Ruth Fast Pitch State Championship Florida Swimming JO Championship 2008 National Underwater Hockey Championships Gainesville Senior Games
State of Mind Tri-Du Japan Karate-Do
Triple Crown Mother's Day Baseball Tournament FAA State Field Championship
USSSA Stampede Shootout Canterbury May Days Equestrian Qualifier
25,252 Room Nights
Events Hosted or Assisted by GSC 2009
CUSA Crappie Tournament Bobcat Invitational Tour de Felasco State of Mind Tri-du ASA 3-D Pro-Am Jimmy Carnes Indoor Independence Invitational Wheelchair Basketball State of Mind Tri-du Gainesville Soccer Alliance Five Points of Life Weekend State of Mind Tri-du Florida Soccer State Qualifier Katsu Karate High School Sanction Pepsi Florida Relays Gator National BMX 9th Annual Stampede Shootout
YBOA Boys and Girls Mustang Classic Triple Crown Baseball Mother's Day Tournament Florida State and SE Regional Archery USSSA Girls and Boys Grade 9-12 State Tournament 2009 ESynchro Age Group National Championship Region 7 AAU JO Qualifier Equestrian Trails Conference Florida State and SE Regional 3-DArchery USA Swimming Sectional Teddy Bear Gymnastics Invitational Gator Head Race Gator Swim Club Winter Invitational Newberry Winter Invitational Women's JUCO Shootout Men's JUCO Shootout
33,844 Projected Room Nights when Reports Complete
Events Hosted or Assisted by GSC 2010
ASA 3-D moved to the new facilities at Easton-Newberry Sports Complex …largest contingency of archers in events history with nearly 1,400 registered participants—2,600 attendees including family and vendors. Expanding from four day event format to a six day format “Spring Training” for archers.
Signed three year agreement with Florida Sports Foundation to return Sunshine State Games as the Florida Sunshine Games Alachua County Festival here under new format that will host Basketball, Volleyball, Tennis, Archery, Canoe/Kayak, Rowing, Racquetball, Lacrosse, Swimming, Synchronized Swimming, Track & Field, and Ultimate (Frisbee). Assisting City of Alachua’s hosting of the Girls Fast Pitch 12U Babe Ruth World Series Returning support for Newberry and Diamond Sports baseball tournaments, Gator Swim Club meets (2), Gainesville Senior Games, USSSA Basketball, YBOA Basketball, Katsu Karate, Gator Soccer Alliance tournaments (3-4), Five Points of Life Race Weekend, Jimmy Carnes Indoor Track and Field, Men’s and Women’s JUCO Shootouts and other smaller events.
30,000 Projected Room nights
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